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Table of Contents
RTD tea had another strong year in 2012 with impressive 10% off-trade value growth. Sales of RTD tea in the Netherlands continued to grow in line with the developing health and wellness trend. RTD tea benefited from the perception of tea as a healthy and tasty drink; it is viewed as both refreshing and a healthier alternative to carbonates, for example. This positive image and the efforts of leading player Unilever Nederland BV to develop RTD tea through new product development, strong...
Euromonitor International's RTD Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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... The bulk of the offerings and consequently, met with a very restricted demand at much lower level. Majority of these varieties witnessed very heavy withdrawals. Blenders lent some support whilst loose tea ...
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