Table of Contents
RTD tea continued to perform well in 2015, achieving both retail volume and value growth. Leading player, Unilever, invested in the launch of its high-end still RTD tea range, Lipton Pure Leaf, and this boosted value in particular as this freshly-brewed still RTD tea line has a relatively high average unit price. The launch of this range, however, was not the only reason for growth in RTD tea. The summer weather was reasonable and this also helped the category achieve growth.
Euromonitor International's RTD Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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