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RTD Tea in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Despite positive growth in 2016, RTD tea still witnessed a slowing trend compared to the previous year which was largely because of big scandals involving major players such as URC Vietnam Co Ltd and Tan Hiep Phat Group. For instance, Tan Hiep Phat Group came under pressure due to a fresh fly being found in a sealed bottle of its popular Number 1 brand of energy drinks. Accordingly, this incident also had a slight negative influence on its sales in RTD tea. Meanwhile, the scandal involving the h...

Euromonitor International’s RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Vietnam
RTD TEA IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Tan Hiep Phat Group in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Tan Hiep Phat Group: Key Facts
Competitive Positioning
Summary 2 Tan Hiep Phat Group: Competitive Position 2016
Executive Summary
Food-safety Scandals Restricts Growth
Convenience Stores Emerges As the Most Dynamic Distribution Channel
Strong Competition in Soft Drinks
New Product Development Towards Healthier Products
Slower Growth Predicted for Soft Drinks Over the Forecast Period
Key Trends and Developments
Food-safety Scandals Impact Growth in Soft Drinks
Convenience Stores Emerges As the Most Dynamic Distribution Channel
Localisation Trend Lowers Unit Prices in Many Categories
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Vietnam
Trends
Sources
Summary 3 Research Sources

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