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RTD Tea in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

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Despite positive growth in 2016, RTD tea still witnessed a slowing trend compared to the previous year which was largely because of big scandals involving major players such as URC Vietnam Co Ltd and Tan Hiep Phat Group. For instance, Tan Hiep Phat Group came under pressure due to a fresh fly being found in a sealed bottle of its popular Number 1 brand of energy drinks. Accordingly, this incident also had a slight negative influence on its sales in RTD tea. Meanwhile, the scandal involving the h...

Euromonitor International’s RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2017

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