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Skin Care in Italy

  • April 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Italy is becoming one of the most important markets in Western Europe for organic and natural products, both in food and non-food markets. Consumers are increasingly embracing products whose ingredients are locally sourced, natural or organic certified, as they believe that they are less harmful for people and the environment. From food this has extended to beauty products, specifically to skin care.

Euromonitor International's Skin Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Skin Care in Italy
SKIN CARE IN ITALY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2010-2015
Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 8 NBO Company Shares of Skin Care: % Value 2011-2015
Table 9 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 11 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 15 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Beiersdorf SpA: Key Facts
Competitive Positioning
Summary 2 Beiersdorf SpA: Competitive Position 2015
L'Oreal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 3 L'Oreal Italiana Saipo SpA: Key Facts
Summary 4 L'Oreal Italiana Saipo SpA: Operational Indicators
Competitive Positioning
Summary 5 L'Oreal Italiana Saipo SpA: Competitive Position 2015
Executive Summary
Continued Gradual Improvement in Market Performance
Rising Confidence and Health Awareness Contribute To Growth of Some Categories
Multinationals Valued for Quality, But Private Label Products See Gains
Designer Brands Focus on Beauty Presence
Gradually Improving Economy and Spending Power To Underpin Future Performance
Key Trends and Developments
Consumers Seek Convenience and Functionality at Competitive Prices
Male Consumers Represent Strong Potential Target Group
Consumers Seek Omni-channel Strategy
Outlook
Market Data
Table 17 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 25 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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