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Soft Drinks in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 56 pages

In spite of the high food inflation index in 2015, coupled with economic challenges such as the declining exchange rate, value sales for both off-trade and on-trade recorded positive growth. Growth can be attributed to variables such as persistent hot climatic conditions in the country, intensive marketing initiatives and cheaper pricing of products.

Euromonitor International’ s Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Kenya
SOFT DRINKS IN KENYA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Value Sales of Soft Drinks Record Positive Growth Despite High Inflation
Multinational Players Continue To Face Increasing Competition From Domestic Firms
New Entrants Threaten Sales for Key Players
Intensive Marketing for Niche Products Boosts Volume Sales
Perceived Healthy Drinks Expected To Boost Volume and Value Sales Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Highlands Mineral Water Co Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 Highlands Mineral Water Co Ltd: Key Facts
Summary 3 Highlands Mineral Water Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 Highlands Mineral Water Co Ltd: Competitive Position 2015
Kevian Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 5 Kevian Kenya Ltd: Key Facts
Summary 6 Kevian Kenya Ltd: Operational Indicators
Competitive Positioning
Summary 7 Kevian Kenya Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 28 Sales of Bottled Water to Institutional Channel 2010-2015
Table 29 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 30 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Low Calorie Carbonates by Category2010-2015
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 46 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 47 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Concentrates Conversions
Table 58 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 59 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 60 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 61 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 62 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 64 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 65 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 66 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 67 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 68 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 69 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 70 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 71 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 74 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 76 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 78 Off-trade Sales of Juice by Category: Value 2010-2015
Table 79 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 80 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 81 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 82 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 83 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 84 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 85 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 86 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 87 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 88 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Trends
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Off-trade Sales of Energy Drinks by Category: Volume 2010-2015
Table 90 Off-trade Sales of Energy Drinks by Category: Value 2010-2015
Table 91 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2010-2015
Table 92 Off-trade Sales of Energy Drinks by Category: % Value Growth 2010-2015
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 97 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2015-2020
Table 98 Forecast Off-trade Sales of Energy Drinks by Category: Value 2015-2020
Table 99 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2015-2020
Table 100 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2015-2020
Trends

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