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Soft Drinks in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 56 pages

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In spite of the high food inflation index in 2015, coupled with economic challenges such as the declining exchange rate, value sales for both off-trade and on-trade recorded positive growth. Growth can be attributed to variables such as persistent hot climatic conditions in the country, intensive marketing initiatives and cheaper pricing of products.

Euromonitor International’ s Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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