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Soft Drinks in Kenya

  • May 2017
  • 52 pages
  • Euromonitor International
Report ID: 150285

Summary

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The Kenyan economy continued to grow supported by increasing foreign investment, stable political leadership as well as a strengthening focus on youth entrepreneurship and infrastructure development.

Supported by a strong GDP forecast of 6% for 2016, soft drinks recorded positive single-digit growth in 2016. Rising income levels, marketing and advertising campaigns by manufacturers of soft drinks raising awareness amongst Kenyan consumers, as well as modern and traditional retailers’ expansion h...

Euromonitor International’s Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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