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Vitamins and Dietary Supplements in Australia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Vitamins and dietary supplements registered healthy current value growth of 6% in 2016 as the category continued to benefit from demand from Chinese consumers. The category witnessed a boom in demand in 2015, growing by 27% in current value terms, with this largely attributed to Chinese consumers. Due to Australia’s strict food safety requirements and quarantine controls, Australian-made products are highly sought after by Chinese consumers, who have become sceptical about products manufactured...

Euromonitor International’s Vitamins and Dietary Supplements in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Australia
VITAMINS AND DIETARY SUPPLEMENTS IN AUSTRALIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Blackmores Ltd in Consumer Health (australia)
Strategic Direction
Key Facts
Summary 3 Blackmores Ltd: Key Facts
Summary 4 Blackmores Ltd: Operational Indicators
Competitive Positioning
Summary 5 Blackmores Ltd: Competitive Position 2016
Nature's Care Pty Ltd in Consumer Health (australia)
Strategic Direction
Key Facts
Summary 6 Nature's Care Pty Ltd: Key Facts
Competitive Positioning
Summary 7 Nature's Care Pty Ltd: Competitive Position 2016
Pharmacare Laboratories Pty Ltd in Consumer Health (australia)
Strategic Direction
Key Facts
Summary 8 Pharmacare Laboratories Pty Ltd: Key Facts
Competitive Positioning
Summary 9 Pharmacare Laboratories Pty Ltd: Competitive Position 2016
Swisse Wellness Pty Ltd in Consumer Health (australia)
Strategic Direction
Key Facts
Summary 10 Swisse Wellness Pty Ltd: Key Facts
Competitive Positioning
Summary 11 Swisse Wellness Pty Ltd: Competitive Position 2016
Executive Summary
Consumer Health Performs Well in 2016
Australian Companies Focus on China
Multinational Companies Dominate Sales
Discount Pharmacies Continue To Gain Share
Consumers Take A More Proactive Approach To Healthcare
Key Trends and Developments
Chinese Demand for Australian Products
Discount Pharmacies Enhance Their Strategies
Scheduling Changes To Impact the Industry
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 12 OTC: Switches 2014-2016
Definitions
Sources
Summary 13 Research Sources












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