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Vitamins and Dietary Supplements in Hungary

  • November 2015
  • -
  • Euromonitor International
  • -
  • 36 pages

Vitamins and dietary supplements is the most innovative of consumer health categories, with producers placing special attention on being the first movers in this dynamic area, characterised by rapidly rising demand. Sales rose steadily, even during the crisis period and this upsurge started to become even more evident during the last couple of years of the review period. Current value sales of vitamins and dietary supplements increased by 10% in both 2014 and 2015.

Euromonitor International's Vitamins and Dietary Supplements in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Hungary
VITAMINS AND DIETARY SUPPLEMENTS IN HUNGARY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Bayer Hungária Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 3 BAYER HUNGÁRIA KFT: Key Facts
Summary 4 BAYER HUNGÁRIA KFT: Operational Indicators
Competitive Positioning
Summary 5 Bayer Hungária Kft: Competitive Position 2015
Beres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 6 Beres Gyógyszergyár Zrt: Key Facts
Summary 7 BeresGyógyszergyárZrt: Operational Indicators
Competitive Positioning
Summary 8 Beres Gyógyszergyár Zrt: Competitive Position 2015
Juvapharma Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 9 Juvapharma Kft: Key Facts
Summary 10 Juvapharma Kft: Operational Indicators
Competitive Positioning
Summary 11 Juvapharma Kft: Competitive Position 2015
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 12 Sanofi-Aventis Zrt: Key Facts
Summary 13 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 14 Sanofi-Aventis Zrt: Competitive Position 2015
Walmark Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 15 Walmark Kft: Key Facts
Summary 16 Walmark Kft: Operational Indicators
Competitive Positioning
Summary 17 Walmark Kft: Competitive Position 2015
Executive Summary
Growth Rate of OTC and Vds Almost Doubled in 2014, But Stabilised in 2015
More Intense Promotional Activity of Producers Boosts Sales of OTC Products in 2015
International Companies Employ Advertising To Increase Their Shares
Internet Retailing Gains Share, Especially Within Vds and Sports Nutrition
Steady Growth of Consumer Health Is Expected Over the Forecast Period
Key Trends and Developments
Consumer Health Is A Focus Area of Pharma Producers Due To the Lowered Margins on Rx Drugs
Innovation Is Characteristic of Vitamins and Dietary Supplements in Hungary
Malnutrition Assures Stable Growth for Digestive Remedies Over the Review Period
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 18 Research Sources












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