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Vitamins and Dietary Supplements in Japan

  • November 2015
  • -
  • Euromonitor International
  • -
  • 44 pages

Current value sales of vitamins and dietary supplements in Japan increased by 1% to reach ¥1.1 trillion. Dietary supplements continued to hold the largest value share amounting to ¥689.3 as a result of slightly less than 2% growth. Within dietary supplements, combination dietary supplements saw the fastest growth of 6% in 2015, thanks to the robust growth of those products targeting the middle-aged and the elderly. Supplement nutrition drinks posted the strongest retail value growth, up by 3%...

Euromonitor International's Vitamins and Dietary Supplements in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Japan
VITAMINS AND DIETARY SUPPLEMENTS IN JAPAN
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Brands and Brand Rankings
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Asahi Food and Healthcare Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 2 Asahi Food and Healthcare Co Ltd: Key Facts
Summary 3 Asahi Food and Healthcare Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 Asahi Food and Healthcare Co Ltd: Competitive Position 2015
Daiichi Sankyo Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 5 Daiichi Sankyo Healthcare Co Ltd: Key Facts
Summary 6 Daiichi Sankyo Healthcare Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Daiichi Sankyo Healthcare Co Ltd: Competitive Position 2015
Taisho Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 8 Taisho Pharmaceutical Co Ltd: Key Facts
Summary 9 Taisho Pharmaceutical Co Ltd: Operational Indicators
Competitive Positioning
Summary 10 Taisho Pharmaceutical Co Ltd: Competitive Position 2015
Takeda Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 11 Takeda Pharmaceutical Co Ltd: Key Facts
Summary 12 Takeda Pharmaceutical Co Ltd: Operational Indicators
Competitive Positioning
Summary 13 Takeda Pharmaceutical Co Ltd: Competitive Position 2015
Executive Summary
Modest Positive Growth Continues
Demographic Transition Increases Necessity of Self-medication
Consumer Preference of Choosing Healthcare Products Diversifies
Self-medication Movement May Change the Role of Chemists/pharmacies and Drugstores/parapharmacies.
Slow Yet Positive Value Performance Expected Over the Forecast Period
Key Trends and Developments
Japanese Government Accelerates Promotion of Self-medication To Deal With Medical Expense Caused by Aging Society.
Premiumised Products From Major Brands Lead the Market, Whilst Private Label Supports Price-conscious Segment
Remarkable Number of Inbound Tourists Enjoys Shopping in Drugstores/parapharmacies
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Indicators
Table 16 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 17 Life Expectancy at Birth 2010-2015
Market Data
Table 18 Sales of Consumer Health by Category: Value 2010-2015
Table 19 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 21 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 22 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 23 Distribution of Consumer Health by Format: % Value 2010-2015
Table 24 Distribution of Consumer Health by Format and Category: % Value 2015
Table 25 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 14 OTC: Switches 2013-2015
Definitions
Sources
Summary 15 Research Sources












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