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Vitamins and Dietary Supplements in Norway

  • September 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

Norwegians are obsessed about their health and this has impacted performance of vitamins and dietary supplements. The average Norwegian spends a lot time checking websites, newspapers and other relevant sources in order to find a healthy way of living. Logically, Norwegians have a lot of faith in what experts say about the products and this very often dictates the performance of vitamins and dietary supplements.

Euromonitor International’s Vitamins and Dietary Supplements in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Norway
VITAMINS AND DIETARY SUPPLEMENTS IN NORWAY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Orkla Care As in Consumer Health (norway)
Strategic Direction
Key Facts
Summary 3 Orkla Care: Key Facts
Summary 4 Orkla Care: Operational Indicators
Competitive Positioning
Summary 5 Orkla Care: Competitive Position 2016
Pharma Nord Norge As in Consumer Health (norway)
Strategic Direction
Key Facts
Summary 6 Pharma Nord Norge AS: Key Facts
Summary 7 Pharma Nord ApS: Operational Indicators
Competitive Positioning
Summary 8 Pharma Nord Norge AS: Competitive Position 2016
Weifa As in Consumer Health (norway)
Strategic Direction
Key Facts
Summary 9 Weifa AS: Key Facts
Summary 10 Weifa AS: Operational Indicators
Competitive Positioning
Summary 11 Weifa AS: Competitive Position 2016
Executive Summary
Consumer Health Still Growing
Consumer Health Is Getting More Media Attention
Competitive Landscape Remains the Same
Internet Retailing Is Here To Stay and Grow
Consumer Health Growth Expected To Slow Down
Key Trends and Developments
Media and Its Role in Consumer Health
Internet Continues To Influence Consumer Behaviour
Lifestyle and Demographics
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 12 OTC: Switches 2014-2016
Sources
Summary 13 Research Sources












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