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Vitamins and Dietary Supplements in Sweden

  • November 2015
  • -
  • Euromonitor International
  • -
  • 43 pages

Vitamins and dietary supplements is category which includes a myriad of different types of products. Trends come and go and the hottest product one year can take a nose dive the next as consumer interest shifts rapidly. Probiotics, for example, boomed during the first part of the review period but saw a strong decline in 2014 and a study growth in 2015. Rosehip, meanwhile, registered sensational growth of 39% in current value terms in 2015, driven by the growing awareness of these products but...

Euromonitor International's Vitamins and Dietary Supplements in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Sweden
VITAMINS AND DIETARY SUPPLEMENTS IN SWEDEN
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Apoteket Ab in Consumer Health (sweden)
Strategic Direction
Key Facts
Summary 3 Apoteket AB: Key Facts
Summary 4 Apoteket AB: Operational Indicators
Competitive Positioning
Summary 5 Apoteket AB: Competitive Position 2015
Meda Ab in Consumer Health (sweden)
Strategic Direction
Key Facts
Summary 6 Meda AB: Key Facts
Summary 7 Meda AB: Operational Indicators
Competitive Positioning
Summary 8 Meda AB: Competitive Position 2015
Midsona Sverige Ab in Consumer Health (sweden)
Strategic Direction
Key Facts
Summary 9 Midsona Sverige AB: Key Facts
Summary 10 Midsona Sverige AB: Operational Indicators
Competitive Positioning
Summary 11 MidsonaSverige AB: Competitive Position 2015
Novartis Sverige Ab in Consumer Health (sweden)
Strategic Direction
Key Facts
Summary 12 Novartis Sverige AB: Key Facts
Summary 13 Novartis Sverige AB: Operational Indicators
Competitive Positioning
Summary 14 Novartis Sverige AB: Competitive Position 2015
Executive Summary
Stable Development Characterises Consumer Health in 2015
Ban on Sales of Acetaminophen Outside Chemists/pharmacies Due in November 2015
International Players Remain Strong in A Fragmented Market
Chemists/pharmacies Leads Retail Distribution Despite Losing Ground To Grocery Retailers and Internet Retailing
Sales Are Set To Remain Stable, Although Maturity Prevents Stronger Growth
Key Trends and Developments
Health and Wellness: A Strong Mega Trend Boosting Sales of Consumer Health in Sweden
Private Label Remains A Minimal But Growing Presence in Consumer Health
Is Sweden Reverting To A More Regulated Consumer Health Market?
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 15 OTC: Switches 2013-2015
Definitions
Sources
Summary 16 Research Sources












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