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Wipes in Greece

  • March 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Maturity is the key obstacle to growth in baby wipes, which is the largest category within wipes in Greece, while other wipes categories suffer from a general lack of investment and innovation which could stimulate consumer interest. Manufacturers in the category have come to realise the limited growth potential of wipes and the economic recession has resulted in companies in the category employing consolidation strategies and focusing on their most established brands and products, which has res...

Euromonitor International’s Wipes in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Greece
WIPES IN GREECE
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Mega Disposables SA in Tissue and Hygiene (greece)
Strategic Direction
Key Facts
Summary 1 Mega Disposables SA: Key Facts
Summary 2 Mega Disposables SA: Operational Indicators
Competitive Positioning
Summary 3 Mega Disposables SA: Competitive Position 2016
Executive Summary
Sales of Tissue and Hygiene Products Increase
Average Unit Prices Increase in Most Categories Despite Aggressive Discounting
Bolton Hellas Withdraws the Softex Brand
Discounters Remains the Best Performing Retail Distribution Channel
Volume Sales Set To Remain Resilient To the Recession During the Forecast Period
Key Trends and Developments
Alternative Marketing Strategies Include Above-the-line Activities and Retailer's Pamphlets
Discounters Continue To Gain Market Share Amidst the Ongoing Recession
Bolton Hellas SA Closes Down Its Greek Tissue Production Plant
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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