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Wipes in Turkey

  • March 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Wipes were increasingly preferred by many consumers for different tasks over the course of the review period, as the rising number of women participating in the workforce led to less time being allocated to household chores; therefore more convenient, practical and time-saving solutions came into the foreground. At the end of the review period wipes were widely used for several purposes, such as make-up removal, surface cleaning, hand sanitisation and baby care. The number of consumers who use...

Euromonitor International’ s Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Turkey
WIPES IN TURKEY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Procter and Gamble Tuketim Mallari Sanayi Ltd Skt in Tissue and Hygiene (turkey)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
Summary 2 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015
Executive Summary
Tissue and Hygiene Increases in Turkey in 2015
Kitchen Towels and Toilet Paper Continue To Significantly Contribute To Growth
Tight Competition Continues Between International and Domestic Manufacturers
Sales Through Discounters and Internet Retailing Record Dynamic Growth in 2015
Overall Tissue and Hygiene Is Set To Register Value Growth Over the Forecast Period
Key Trends and Developments
Modernisation in Retailing Continues To Drive Growth in Tissue and Hygiene
Manufacturers Seek More Dynamic Categories As the Growth in Tissue Slows Down
Average Unit Prices Rise Sharply As A Consequence of Increasing Production Costs
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources












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