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Wipes in Turkey

  • April 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

Summary

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Wipes continues to benefit from increasing hygiene awareness amongst the Turkish population due to increasing levels of education. In addition, with the ongoing outlet expansion of modern grocery retailers the availability of wipes continues to increase, adding further dynamism to the category. Last but not least, increasing news coverage on the possible risks of using counterfeit wipes has increased the consumer preference for more established brands; also positively impacting the performance o...

Euromonitor International’s Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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