Global Juice and Smoothie Bars Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on Juice and Smoothie Bars provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the world juice and smoothie bar industry, and identifies major trends, issues, challenges and growth drivers. Simultaneously, the report briefs global juice industry and covers regional markets, United States, Canada, Japan, France, Germany, UK, Spain, Russia, India, China, Australia, and Brazil. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 247 companies worldwide.

Table Of Contents




1. INDUSTRY OVERVIEW 1
Factors Influencing Juice and Smoothie Bar Revenues 1
Discretionary Consumer Spending 1
Consumer Preferences Rank High 1
Competition from Other Food Services Businesses 2
Food and Supply Costs 2
Seasonal Factors 2
Franchise Stores 2
Key Global Statistics 3
Table 1: World Recent Past, Current and Future Analysis for
Juice and Smoothie Bars by Geographic Region - US, Canada,
Europe, Asia-Pacific (Including Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Millions for the Years 2010 through 2015 3

Table 2: World 5-Year Perspective for Juice and Smoothie Bars
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Europe, Asia-Pacific (Including Japan) and
Rest of World Markets for Years 2011 and 2015 4

2. MARKET TRENDS AND ISSUES 5
Juice Bar Culture is on the Cards 5
Fruit Juices and Smoothies to Make a Splash 5
Fruit Juice Emerges as an Integral Part of the Diet 5
Smoothies on Demand 6
Fruit Juice Vs. Whole Fruit - The Conflict Remains 6
Fortified Drinks: The Latest Fad 6
Heart Health Juices to Flourish 7
New Technique to Identify Bacteria in Juices 7
Convenience and Portability are the Buzz Words 7
Increased Acceptance as an All-Day Drink 7
Factors Influencing Purchase of Juice/Juice Drinks by Adults and
Teens 7
Unpasteurized Juices Lead to Health Risk 8
Declining Trend in Wine Consumption to Propel Demand for Juices 8

3. PRODUCT OVERVIEW 9
Juice and Smoothie Bars 9
Types of Juice Bars 9
Juice Bars 9
Smoothie Stores 9
Frozen Dessert Stores 9
Types of Juices 10
Fruit Juice 10
Fresh Squeezed Juice 10
Concentrated Fruit Juice 10
Fruit Juice from Concentrate 10
Fruit Nectar 10
Powdered/Dehydrated Fruit Juice 10
Drinks 10
Frozen Concentrates 11
Chilled Ready-to-Serve Juices 11
Shelf Stable Juices 11
Sher-bert 11
Smoothies 11
Smoothie Mixes 12
Types of Fruit Beverage Packaging 12
Aseptic Drink Boxes 12
PET 12
HDPE Containers 12
Techniques Used in Fruit Beverage Processing 12
Hot-fill 12
Cold-fill 12
Pasteurization 12
Vegetable Juice 12
Lemon Juice 13
Health Benefits of Juices 13
Nutrient Value of Fruit Juices 14
Table 3: Nutrition Value of Fruit Juices 14
Nutritional Role of Fruit Juice in Children’s Diet 15
Table 4: Contribution of Fruit Juices to Nutrients Intake 15
Cranberry Juice Helps Cure Intestinal Infections 15
Concard Grape Juice Rich in Antioxidants 15
Apple Juice Eases Risk of Asthma in Kids 15
Pink Grapefruit Juice High in Nutrients 16
Yerba Mate - A Revitalizing Health Drink 16
100% Fruit Juices Induce Healthy Weights in Kids 16
Cloudy Apples Rich in Antioxidants 16
Fruit and Vegetable Juices Reduce Alzheimer’s Risk 16
Orange Juice Lowers Kidney Stone Recurrence 16
Apple Juice Boosts Memory 17
Beta-Glucan Fruit Juices Lower Bad Cholesterol 17
Phytonutrients in Fruit Juices Prevent Diseases 17
100% Fruit Juice Reduces Risk of Metabolic Syndrome and Obesity 17
Juices with Low Glycemic Index Prove a Powerful Energy Source 18
Superfruit Juices Deliver Superb Health Benefits 18
Pomegranate 18
Blueberry 18
Acai Berry 18
Goji Berry 19
Banana 19

4. EVOLUTION OF JUICE and SMOOTHIE BARS 20
Emergence and Development of Juice Bars 20
Evolution of Smoothies 20

5. JUICE INDUSTRY 22
The Global Market - An Overview 22
Fruit Juice Consumption on Rise Globally 22
Emerging Economies Present Substantial Growth Opportunities 22
Juice and Smoothie Market Poised for a Quick Recovery 22
Table 5: Global Fruit Juice and Nectar Consumption (2009):
Breakdown of volume Consumption in Millions of Liters by
Geographic Regions - Western Europe, Eastern Europe, North
America, Latin America, Asia-pacific and Africa and Middle East 23
100% Juices - Market Becomes Mature 23
Juice Drinks to Become More Popular 24
Orange and Apple Juice Prices Go Up Amid 24
Increasing Asian Demand 24
Per Capita Consumption 24
Table 6: Global Regions Ranked by Per Capita Consumption of
Fruit Juices and Nectars in Liters (2010) 24
Supply-side Constraints to Niggle the Market 25
World Market for Juice Beverages 25
Fruit and Vegetable Juice Market 25
Age of the Target Market 26
Ethnic Segmentation 26
Standard Vs Novelty Flavors 26
Breakfast vs. All-day, All Occasion Drinks 26
Natural Vs Artificial 26
Global Juice Industry - Trade Statistics 26
Table 7: Top 10 Exporters of Unfermented Fruit and Vegetable
Juices in 2010 26

Table 8: Top 10 Importers of Unfermented Fruit and Vegetable
Juices in 2010 27

6. MERGERS and ACQUISITIONS 28

7. STRATEGIC CORPORATE DEVELOPMENTS 30

8. PRODUCT INTRODUCTIONS/ INNOVATIONS 35


A REGIONAL MARKET PERSPECTIVE 39

1. THE UNITED STATES 39
Juice and Smoothie Bars Continue to Expand in Other Verticals 39
Smoothie Industry Witnesses Healthy Growth 39
Juice Bars Become Mainstream Business 39
Acai Berry Juice -Popular Consumer Choice 40
100 Percent Juices are in Vogue 40
Heart Health Juices to Flourish 40
Low Price and Convenience Enhance Fruit Flavored Juice Beverages 40
Innovations on the Rise 41
Big is Better: Value Packs Ride High as Consumers Demand More 41
Fruit and Vegetable Juices Market in the US - A Profile 41
Imports of Fruit Juices 42
Table 9: US Imports of Mixtures of Juices (2010) - Breakdown
of Value Imports in Thousands of US Dollars to Leading
Countries of Origin - China, Canada, Mexico, Belgium, Poland,
South Africa, Philippines, Columbia, Guate Mela, France and
Others 42
Exports of Fruit Juices 43
Table 10: US Exports of Mixtures of Juices (2010) - Breakdown
of Value Exports in Thousands of US Dollars to Leading
Destination Countries - Canada, South Korea, the Netherlands,
Japan, Malaysia, Singapore, Mexico, New Zealand, Taiwan,
Indonesia and Others 43
Fruit Beverage Market 43
Table 11: US Market for Fruit and Vegetable Juices
(2005-2010): Breakdown by Per Capita Consumption (in liters) 43

Table 12: US Refrigerated Juice and Drink Market (2009 and 2010):
Percentage Share Breakdown of Value Sales by Product Category
for Juice-Orange, Drink-Fruit, Juice-Fruit blend, Lemonade,
Juice and Drink Smoothies, Juice- Grapefruit, Cider,
Vegetable Juice/ Cocktail, and Others 44

Table 13: US Refrigerated Juice and Drink Market (2009 and 2010):
Percentage Share Breakdown of Volume Sales by Product
Category for Juice-Orange, Drink-Fruit, Juice-Fruit blend,
Lemonade, Juice and Drink Smoothies, Juice-Grapefruit, Cider,
Vegetable Juice/Cocktail, and Others 45

Table 14: US Market for Refrigerated Juice and Juice Drink
Smoothies (2010) : Percentage Share Breakdown of Value Sales
by Brands - Naked Juice, Naked Superfood, Bolthouse Farms,
Odwalla Naked Energy, Naked Protein Zone, Bolthouse Farms C
Boost, Odwalla C Monster, Odwalla Superfood, Private label
and Others 46
Bottled Juices 46
Table 15: US Market for Bottled Juices/ Juice Drinks (2010):
Percentage Share of Value Sales by Brands - Ocean Spray
Cranberry Cocktail, Nestle Juicy Juice Fruit Blend, V8
Vegetable Juice, Welch's Grape Juice, Hawaiian Punch Fruit
Drinks, V8 V Fusion Fruit Juice Blend, Ocean Spray Light
Cranberry Cocktail, Ocean Spray Cranberry Juice, Private
label Bottled Apple Juice, Private label Cranberry Cocktail
and Others 46

Table 16: US Market for Bottled, Shelf-Stable Juices (2010):
Percentage Share of Value Sales by Brands - Hawaiian Punch,
V8 Splash, Fuze Slenderize, Snapple, V8 V-Fusion Light, Kool
Aid Bursts, Fuze Refresh, Daily's Little Hug, Mott's for
Tots, Langers, Private label and Others 47

Table 17: Top Orange Juice Brands in the US (2010):
Percentage Share Breakdown of Value Sales by Brands -
Tropicana Pure Premium, Simply Orange, Florida's Natural,
Minute Maid Premium, Minute Maid Premium Kids Plus, Citrus
World Donald Duck, Tree Ripe, Tropicana Pure Premium Healthy
Kids, Private label and Others 47
Regulatory Environment 48
FDA Addresses Safety Concerns Over Fruit and Vegetable Juices 48

2. CANADA 49
Fruit and Vegetable Juices Market 49
Orange Juice Segment 49
Chilled Fruit Juices 49
Shelf-stable Fruit Drinks 49
Trade Statistics 50
Table 18: Canadian Imports of Mixtures of Juices (2010) -
Breakdown of Value Imports in Thousands of US Dollars by
Leading Countries of Origin - South Africa, South Korea,
France, Switzerland, Brazil, Lebanon, Sweden, Iran Taiwan and
Others 50

Table 19: Canadian Exports of Mixtures of Juices (2010) -
Breakdown of Value Exports in Thousands of US Dollars to
Leading Destination Countries - USA, France, Germany, the
Netherlands, Japan, Anguilla, US Minor Outlying Islands,
St.Pierre-Miquelon, Netherlands Antilles, Philippines and
Others 50

3. JAPAN 51
Vegetable and Fruit Juice Combination - On the Uptrend 51
Table 20: Japanese Market for Vegetable Juices (2010):
Percentage Share Breakdown of Volume Consumption by Type -
Mixed Vegetable and Fruit Juice, Tomato Juice, Mixed
Vegetable Juice and Carrot Juice (in liters) 51
Competition 51
Types of Fruit Juices Preferred in Japan 51
Orange Juice 51
Apple Juice 51
Grapefruit Juice 52
Other Juices 52

4. EUROPE 53
Current State of the Juice and Nectar Market In EU 53
The European Juice Industry - An Overview 53
Table 21: EU Fruit Juice and Nectar Consumption (2009):
Breakdown in Millions of Liters by Countries - Germany,
France, United Kingdom, Spain, Poland and Others 54

Table 22: Top 5 European Countries with Largest Per Capita
Fruit Juice and Nectar Consumption in 2010 (Liters Per
Person) 54
Top Five Fruits/ Flavors in the European Fruit Juice and
Nectars Market in 2010 54
Table 23: EU Fruit Juice and Nectars Market (2010):
Percentage Breakdown of Consumption by Channels - Take Home,
On-Premise and Impulse 55
Orange Juice- Most Popular 55
Non-Concentrate Citrus Juices 55
Table 24: European Recent Past, Current and Future Analysis
for Juice and Smoothie Bars by Geographic Region - France,
Germany, Italy, UK and Rest of Europe Markets Independently
Analyzed with Annual Sales in US$ Millions for the Years
2010 through 2015 56

Table 25: European 5-Year Perspective for Juice and Smoothie
Bars by Geographic Region - Percentage Breakdown by Dollar
Sales for France, Germany, Italy, UK and Rest of Europe
Markets for the Years 2010 through 2015 57

4a. FRANCE 58
French Fruit Juice Industry Fares Well Despite Crisis 58
Food and Drink Industry Expands in France 58
Increased Segmentation Expands Demand 58
Demand for Exotic Juices on Rise 58
100% Juice Sector- Vibrant Market 59

4b. GERMANY 60
Trends in the German Fruit and Vegetable Juices Market 60
Most Popular Juice Flavors 60
Apple Juice Dominates 60
Orange Juice Comes Next 60
Multivitamin Drinks- Fastest Growing Market 60
Juice Drinks- Strong Category 60
German Juice Industry - A Snapshot 60
Per Capita Consumption on Decline 61
Table 26: German Fruit Juices Market (2008 and 2009): Per
Capita Consumption of Leading Flavors-Apple, Orange,
Multivitamin and Grape in Liters 61

4c. THE UNITED KINGDOM 62
Key Snapshots 62
Smoothies and Pure Juices Scenario 62
Juice Sales Get Boost from Government’s Health Campaign 63
Fruit Juices’ Health and Well-being Status Bolster Demand 63
Threat From Mineral Water 63
Demographic Penetration Level 63
Table 27: UK Juice Market (2010): Percentage Breakdown by
Consumer Preference for Leading Flavors - Orange, Apple,
Mixed, Cranberry, Grapefruit, Organic, Tomato, Vegetable and
Others 64

4d. SPAIN 64
Trends in the Spanish Fruit and Vegetable Juices Market 64

4e. RUSSIA 65
Consumption on Rise 65
Recession Could Not Dampen Market Prospects In Russia 65
Table 28: Russian Juice Market (2009): Percentage Breakdown
of Value Sales by Brands - Pepsico (Lebedyansky), Coca Cola
(Multan), Wimm-Bill-Dann, Nidan and Others 65

5. ASIA-PACIFIC 66
Select Markets in Asia Pacific 66
India 66
Juice Bars - A Novelty for Indian Consumers 66
Juice Industry Trends 66
New Entrants Flood the Booming Indian Fruit Juice Market 66
Coca-Cola Jumps on to the Band Wagon of Pure Juices in India 66
Consumer Preference for Variety Drives up the Beverages Market 66
Adoption of Healthy Life Styles Creates Huge Potential for
Fruit Juice Market 67
China 67
South China - Driving the Chinese Juice Market 67
Juice Industry 68
Overview 68
Competitive Scenario 68
Production on Rise 69
Foreign Fruit Juice Labels More Preferred 69
Declining Prices Troubles Concentrated Apple Juice Producers 69
Australia 70

6. LATIN AMERICA 70
Juice Bars in Brazil 70
Brazil - Largest Producer of Orange Juice 70

7. MIDDLE EAST and AFRICA 71
Fruit and Vegetable Juice Market in the Middle East 71
Fruit Juice Sector in Ghana Declining with Poor Quality Standards 71


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