Global Coffee (Roasted and Specialty) Industry

• Publication date: January 2012

The global outlook series on Coffee (Roasted and Specialty) provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global coffee industry and identifies production and consumption patterns, major short to medium term market challenges, and growth drivers. Amply illustrated with 240 fact-rich market data tables, charts, and graphs, the report provides a co...

The global outlook series on Coffee (Roasted and Specialty) provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global coffee industry and identifies production and consumption patterns, major short to medium term market challenges, and growth drivers. Amply illustrated with 240 fact-rich market data tables, charts, and graphs, the report provides a comprehensive overview of major coffee producing nations, and coffee importing countries. Regional markets elaborated upon include United States, Canada, Japan, Austria, Belgium, Czech Republic, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, The Netherlands, Norway, UK, Australia, China, India, Indonesia, Brazil, Colombia, Costa Rica, Ethiopia, Rwanda and Tanzania among several others. The reader stands to gain macro-level insights into recent noteworthy corporate developments such as mergers, acquisitions, product launches, and other industry activities. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 507 companies worldwide.

Global Hot Drink Industry

1. OVERVIEW 1
Industry Snapshot 1
Table 1: Global Coffee Production and Consumption - A
Comparison Over the Years 2008-2011 1
Table 2: Global Coffee Prices (2009-2011) 2
Producing Nations Increase Consumption 3
New Markets to Advance Consumption among Importing Countries 3
Effect of Recession on Coffee Industry 4
Coffee Producers Facing the Heat 4
Valuation of Local Currencies Against the US Dollar: A Key
Factor 4
The Scenario Beyond Recession 4
Coffee: The Lifestyle Beverage 5
Classification of Coffee 5
Key Facts and Figures 5
A Peek into History 6
Coffee Production: A Review 7
Table 3: World Coffee Production (2007-2010): Annual Output
(in Millions of 60-Kg Bags) and Percentage Change for Brazil,
Vietnam, Colombia, Indonesia, India, Mexico, Ethiopia,
Guatemala, Honduras, Peru, Uganda, Nicaragua, Papua New
Guinea, and Others 8
Lifeline for the Developing World 9
Table 4: Global Coffee Market: Percentage Share of Coffee in
Total Value Exports for Select Regions -Burundi, El
Salvador, Ethiopia, Guatemala, Honduras, Nicaragua, Rwanda,
and Uganda 9
Aspects of Importance for the Global Coffee Production Sector 9
Promoting Sustainable Coffee Cultivation 9
Consumption in Producing Nations Crucial for Long Term Growth 10
Newer Technologies in Coffee Production and Processing 10
Quality Enhancement for Long-term Sustainability 10
Global Coffee Consumption Statistics 10
Table 5: World Coffee Consumption Statistics (in Millions of
60-Kg Bags) for Select Coffee Exporting Nations for the Years
2008 through 2010 11

Table 6: World Coffee Consumption Statistics (in Millions of
60-Kg Bags) for Select Coffee Importing Nations for the Years
2008 through 2010 12
Developed Nations 13
Emerging Nations 13
Per Capita Coffee Consumption 14
Table 7: Per Capita Consumption of Coffee in Select
Exporting Countries for the Years 2009 and 2010 14

Table 8: Per Capita Consumption of Coffee in Select
Importing Countries for the Years 2009 and 2010 15
Rising Demand for Arabica Coffee Beans 15
Global ‘Boom and Bust’ Pricing Cycle 16
Table 9: Global Coffee Market: Average Coffee Prices (in US$
Cents for 1lb of Coffee) for the Years 2008-2011 (Partial
Average) by Coffee Variety - Colombian Mild Arabicas,
Brazilian Natural Arabicas, Other Mild Arabicas, and Robustas 17

Table 10: Retail Prices of Roasted Coffee in Major Importing
Countries for Years 2009 & 2010 18
Global Coffee Exports 19
Table 11: Global Coffee Exports (2008-2010): Volume Exports
in Millions of 60-kg bags, and Percentage Change by Coffee
Variety - Arabicas (Colombian Milds, Other Milds, Brazilian
Naturals), and Robustas 19

Table 12: World Coffee Exports (2010): Breakdown of Value
Exports (Millions of US$) by Top 10 Exporting Countries 20

Table 13: Global Coffee Exports (2009 & 2010): Percentage
Share Breakdown of Volume Exports by Country - Brazil,
Vietnam, Colombia, Indonesia, Peru, Guatemala, Uganda,
Honduras, India, Mexico, Ethiopia, Papua New Guinea, and
Others 21
Coffee Imports - A Review: 22
Table 14: Global Coffee Market (2009 & 2010): Breakdown of
Volume Imports and Percentage Change by Select Coffee
Importing Nations - USA, Germany, Italy, Japan, Belgium,
France, Spain, United Kingdom, Netherlands, Switzerland, and
Austria 22

Table 15: World Coffee Imports (2010): Breakdown of Value
Imports (Millions of US$) by Top 10 Importing Countries 23
Health Aspects of Coffee: To Be or Not to Be 23
Coffee Controversies 23
A Liver Tonic 23
Coffee and Cardio Vascular Diseases 24
Other Health Benefits 24
Coffee As a Source of Alternative Fuel: A Mystery 25
Certified Coffee: The New Buzz Word in Global Coffee Sector 25
All About Fair Trade Organization (FLO) 25
So What If I Have FLO Certification? 25
Fair Trade Certified Coffee: Popularity Soars 26
Existence of FLO 26
Certified Coffee Becomes the Wining Mantra for the Global Giants 26
Global Scenario in Certified Coffee 27
Organic Coffee: A Primer 27
Pre-requisites for the Farmer 27
Opportunities and Challenges to the Grower 28
Organic Coffee is Well-Worth the Effort and Price 28
Specialty Coffee: A Prelude 28
Starbucks: The Leader in Specialty Coffee 29
Consumers Shift towards Premium Instant Coffee Versions 30
Global Coffee Retail Sector 30
Changing Lifestyle of the Population: The Prime Driver 30
Innovation is the Key in the Coffee Retailing Sector 30
Retail Coffee Outlets Invest in Trendy Coffee Brewing Machines 31
Nescafe- A Truly Global Brand 31
Major Players and leading segments in global coffee markets: 32

2. PRODUCT OVERVIEW 33
Introduction 33
Cultivation Tit bits 33
Ideal Conditions for Cultivation of Coffee 33
Anatomical Distinction Between Arabica and Robusta Beans 34
Major Coffee Producing Nations by Coffee Variety - Colombian
Mild Arabicas, Other Mild Arabicas, Brazilian Natural
Arabicas, and Robustas 34
Blended Coffee 34
Roasted Coffee Adds to Flavor 34
Roasting Equipment 35
Commercial Roasters 35
Roasting Procedure 35
Roast Profile 36
Stages in Roasting 36
Drying Stage 36
Browning Stage 36
Finishing Stage 36
Darkening Process 37
Styles of Roasting 37
Packaging of Roasted Coffee 38
Home Roasting Process 38
Home Roasting On Revival 38
Gourmet Coffee 38
Gourmet Coffee Types 39
Factors Affecting the Gourmet Coffee Market 40
Health 40
Organic Coffee 40

3. MERGERS & ACQUISITIONS 41

4. STRATEGIC CORPORATE DEVELOPMENTS 49

5. PRODUCT LAUNCHES 61


A REGIONAL MARKET PERSPECTIVE 70

1. NORTH AMERICAN 70

1a. THE UNITED STATES 70
Overview 70
US Coffee Market: Facts and Figures 70
Table 16: US Current and Future Analysis for Coffee Market -
Consumption Statistics (in Millions of 60-Kg Bags) for the
Years 2008 through 2012 71

Table 17: Per Capital Coffee Consumption in the US for the
Years 2005 through 2010 72

Table 18: US Specialty Coffee Sector (2001-2007): Percentage
of Population with Daily Consumption of Specialty Coffee 72

Table 19: The US Coffee Imports for the Years 2001 through
2008 73
Daily Consumption of Coffee Types for 18-24 and 25-39 Age Groups 73
Table 20: US Coffee Market (2011): Daily Coffee Consumption
by Time and Age (% of Total Brewers) 73

Table 21: US Coffee Market (2011): Percentage Breakdown of
Coffee Consumption by Location - Home, Work Place, Traveling,
Eating Place, and Others 74

Table 22: Soft Drink Consumption Statistics in the US (2011):
Percentage Share Breakdown by Beverage Type -Bottled Water,
Carbonated Soft Drinks, Iced Tea, Specialty Coffee,
Traditional Coffee, and Other Beverages 74
The US Specialty Coffee Market 74
Table 23: US Recent Past, Current & Future Analysis for
Specialty Coffee - Annual Sales Figures in US$ Billion for
the Years 2008 through 2012 75
Commercial Roasters Scripted the Success Story 76
Recession Struck Hard But Players Show Resilience 76
Top Coffee Retail Trends Post Recession 76
Current Market Perspective 77
Table 24: US Recent Past, Current & Future Analysis for
Whole Bean Specialty Coffee Market - Annual Sales Figures in
US$ Million for Years 2008 through 2012 78

Table 24: US Recent Past, Current & Future Analysis for
Whole Bean Specialty Coffee Market - Annual Sales Figures in
US$ Million for Years 2008 through 2012 78

Table 26: US Specialty Coffee Sector: Number of Specialty
Coffee Outlets for the Years 2001-2007 79
Take Home Specialty Coffee Segment 79
Fair Trade Specialty Coffee Leads the Bandwagon 79
Roasted Coffee Market 80
Overview 80
Kraft Food and Procter & Gamble Dominate the US Roasting Market 80
Mainstream Roast and Ground Coffee 80
Retailers May Undertake Roasting due to Rising Shipping Costs 80
Some Coffee Roasters are Buying Farms to Ensure Quality
Consistency 80
Growing Interest Among the Roasters Towards Social Issues of
the Grower 81
Gourmet or Specialty Coffee Bean Roasting Gains Traction 81
Lack of Finance haunts the Small Roasters 81
Organic Coffee - On the Demand Curve 82
Retail Coffee Market 82
Historical Perspective 82
Coffee Caféés: Opportunities and Challenges Ahead 83
Table 27: US Leading Coffee Chains (2009): Percentage
Breakdown of Market Share by - Starbucks, Dunkin Donuts,
McDonalds, 7-Eleven and Others 83

Table 28: US Specialty Coffee Sector (2006): Number of
Operating Outlets by Type - Coffee Cafés, Coffee Kiosks,
Coffee Carts, Coffee Roasters/Retailers, and Food & Drug
Mass Merchandisers 83
Market Leader 84
Table 29: Leading Players in the US Retail Coffee Market
(2010): Percentage Breakdown of Value Shares for Folgers’,
Kraft and Others 84

Table 30: Leading Brands in the US Ground Coffee Market
(2010): Percentage Breakdown of Value Sales* by Brands -
Folgers, Maxwell House, Private Label, Starbucks, Dunkin
Donuts and Others 84
Coffee Distribution Channels in the US 84
Table 31: US Coffee Market (2011): Percentage Share Breakdown
of Value Sales by Distribution Channels - Grocery Stores,
Food Service Stores, and Alternate Channel 85

Table 32: US Market for Specialty Coffee (2011): Percentage
Breakdown of Value Sales by Distribution Channels -
Roasters/Retailers, Food, Drug, Mass Specialty Bean Outlets,
and Cafes/Others 85

1b. CANADA 86
Overview 86
Focused Services Lead to Increased Coffee Consumption 86
Table 33: Canadian Recent Past, Current and Future Analysis
for Coffee Market - Consumption Statistics (in Millions of
60-Kg Bags) for the Years 2008 through 2012 86
Table 34: Canadian Coffee Market: Consumption Statistics for
the Years 2004 through 2007 87
Imports and Exports 88
Table 35: Canadian Coffee Exports (2009 & 2010): Percentage
Breakdown of Volume Exports by Destination Countries - United
States, Australia, Japan, United Kingdom, Germany, South
Korea, New Zealand, Czech Republic, Ireland, United Arab
Emirates, and Others 88

Table 36: Canadian Coffee Imports (2009 & 2010): Percentage
Breakdown of Volume Imports by Major Origin Countries- US,
Colombia, Brazil, Guatemala, Peru, Mexico, Nicaragua, Italy,
Indonesia, El Salvador and Others 89

Table 37: Canadian Coffee Market (2011): Percentage Share
Breakdown of Volume Sales by Distribution Channels -
Supermarket s / Hypermarkets, Other Food Stores, Discounters,
Vending, and Others 90

2. JAPAN 91
Coffee Market - A Review 91
Table 38: Coffee Market in Japan (2011): Percentage Breakdown
of Market Share by Segments- Beverage, At Home Instant, At
Home Regular and Food Service 91

Table 39: Japanese Recent Past, Current and Future Analysis
for Coffee Market - Consumption Statistics (in Millions of
60-Kg Bags) for the Years 2008 through 2012 91
Table 40: Japanese Per Capita Coffee Consumption through 2006
- 2010 92
Rising Popularity of Fresh Ground Coffee 92
Market Scenario for Fresh Ground Coffee 92
Japanese Specialty Coffee Sector 93
Strategic Move for the Small Time Roasters 93
Table 41: Japanese Coffee Market (2006 & 2007): Volume
Exports (in Thousand Metric Tons) by Coffee Form - Green
Coffee, Roasted Coffee, Soluble Coffee, Extracts (With
Sugar), and Extracts (Without Sugar) 94

Table 42: Japanese Coffee Imports the Years 2003 through 2010 94

Table 43: Japanese Coffee Market (2011): Percentage Share
Breakdown of Volume Sales by Distribution Channel -
Supermarkets/ Hypermarkets, Other Food Stores, Discounters,
Vending, and Others 95

3. EUROPE 96
Overview 96
Branded Coffee Shops 96
Who Leads the Race in Coffee Certification in Europe? 96
Table 44: Certified Coffee Imports in Europe (2006-2009):
Breakdown of Volume Sales (Tons) by Certifications -
Utz-certified, Rainforest Alliance Certified, Organic and
Fair Trade Certified 97
Certified Mainstream Coffee in Europe 97
Certified Premium Coffee in Europe 97
European Coffee Market Trends by Coffee Forms 98
Organic Coffee Market in Europe 98
Roasted Coffee Leads in Intra-EU Trade 99
Table 45: EU (27) Exports of Roasted Coffee to Non-EU
Destinations (2009 & 2010): Percentage Breakdown of Volume
Exports by Major Destination Countries 99
Key Statistics 100
Top 10 Coffee Consuming Nations amongst EU Member Countries -
Ranked on the Basis of Volume Consumption Figures for the
Year 2010 100
Table 46: EU (27) Coffee Imports From Non-EU Origins (2009 &
2010): Breakdown of Volume Imports by Coffee Forms - Green
Coffee, Green Coffee Decaffeinated, Roasted Coffee, Roasted
Coffee Decaffeinated and Soluble Coffee 100

Table 47: EU (27) Coffee Exports to Non-EU Destinations (2009
& 2010): Breakdown of Volume Imports by Coffee Forms - Green
Coffee, Green Coffee Decaffeinated, Roasted Coffee, Roasted
Coffee - Decaffeinated and Soluble Coffee 101

Table 48: EU (27) Coffee Imports From (2009 & 2010):
Percentage Breakdown of Volume Imports by Coffee Types -
Arabicas (Brazililan Naturals Colombian Milds and Other
Milds), Robustas and Others 102

Table 49: Leading Exporters of Non- Decaffeinated Green
Coffee to EU-27 (2009 & 2010): Percentage Share Breakdown by
Major Exporting Countries - Brazil, India, Vietnam,
Guatemala, Peru, Cameroon, Costa Rica, Laos, Honduras, China,
Ethiopia, Nicaragua, El Salvador, Cote d’Ivore, Mexico and
Others 103

Table 50: European Union (27) Exports of Soluble Coffee (2009
& 2010): Percentage Breakdown of Volume Exports to Major
Non-EU Regions 104

Table 51: European Retail Coffee Market (2011): Percentage
Breakdown of Value Sales by Coffee Form - Mixed Instant
Coffee, Mixed ground Coffee, Pure Ground Coffee and Pure
Instant Coffee 104

3a. AUSTRIA 105
Overview 105
Imports and Exports Market 105
Table 52: Austrian Coffee Imports for the Years 2001 through
2010 105

Table 53: Austrian Imports of Non-Decaffeinated Green Coffee
(2008 & 2009): Percentage Breakdown of Volume Imports by
Region 106

Table 54: Austrian Coffee Consumption (in 60-Kg Bags) for the
Years 2001 through 2010 107

Table 55: Per Capita Consumption of Coffee in Austria for the
Years 2005 through 2010 107

Table 56: Retail Prices of Roasted Coffee in Austria
(Eur/Kilo) for Years 2004 through 2010 107

3b. BELGIUM 108
Outlook 108
Table 57: Belgian Coffee Consumption (Tons) for the Years
2001 through 2010 108

Table 58: Per Capita Consumption of Coffee in Belgium for the
Years 2004 through 2010 109
Import/Export Scenario 109
Table 59: Belgian Coffee Imports for the Years 2001 through
2010 110

Table 60: Belgian Coffee Exports for the Years 2009 & 2010 110

Table 61: Belgian Imports of Non Decaffeinated Green Coffee
(2010): Percentage Breakdown of Volume Imports by Major
Origin Countries 111

Table 62: Retail Prices of Roasted Coffee in Belgium
(Eur/Kilo) for Years 2004 through 2010 111

3c. BULGARIA 112
Overview 112
Table 63: Per Capita Coffee Consumption in Bulgaria for the
Period 2004 - 2010 112
Import/Export Scenario 112
Table 64: Bulgarian Imports of Coffee for the Year 2010 by
Major Source Countries 113

3d. CYPRUS 114
Overview 114
Table 65: Per Capita Coffee Consumption in Cyprus for the
Period 2004-2010 114

Table 66: Annual Average Retail Prices of Roasted Coffee in
Cyprus in US$ per Pound for the Period 2006 - 2008 114
Imports and Exports 115
Table 67: Imports of Coffee in Cyprus for the Period 2004 -
2008 115

3e. CZECH REPUBLIC 116
Overview 116
Table 68: Per Capita Coffee Consumption in Czech Republic for
the Period 2004 - 2010 116
Imports/Exports Market 117
Table 69: Czech Republic Imports of Coffee for the Year 2010
by Major Source Countries 117

3f. DENMARK 118
Overview 118
Table 70: Per Capita Consumption of Coffee in Denmark for the
Years 2005 through 2010 118

Table 71: Danish Coffee Consumption (60-Kg Bags) for the
Years 2001 through 2010 118
Import/Export Scenario 119
Table 72: Danish Coffee Imports for the Years 2001 through
2010 119

Table 73: Danish Imports of Non- Decaffeinated Green Coffee
(2009 & 2010): Percentage Breakdown of Volume Imports by
Major Regions 120

Table 74: Danish Exports of Coffee (2009 & 2010): Volume
Exports in Metric tons by Category - Green Coffee, Green
Coffee (Decaffeinated), Roasted Coffee, Roasted Coffee
Decaffeinated, and Soluble Coffee 121

Table 75: Retail Prices of Roasted Coffee in Denmark
(Eur/Kilo) for Years 2001 through 2010 122
Recent Past Statistics: 122
Table 76: Danish Imports of Coffee (2005 & 2007): Value
Imports (in € million) by Type - Green Coffee and Roasted
Coffee 122

Table 77: Danish Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Coffee Variety - Colombian Mild Arabicas, Brazilian Natural
Arabicas, Other Mild Arabicas, Robustas, and Others 123

Table 78: Danish Imports of Roasted Coffee (2006 & 2007):
Percentage Breakdown of Value Imports by Region - Austria,
Belgium, Germany, Italy, Netherlands, Sweden, Switzerland,
US, and Others 123

3g. ESTONIA 124
Overview 124
Table 79: Per Capita Coffee Consumption in Estonia for the
Period 2004 - 2008 124
Imports/Exports Scenario 125
Table 80: Estonian Imports of Coffee for the Period 2004 -
2008 125

3h. FINLAND 126
Overview 126
Table 81: Per Capita Consumption of Coffee in Finland For the
Years 2004 through 2010 126
Import -Export Scenario 127
Table 82: Finnish Coffee Imports for the Years 2001 through
2010 127

Table 83: Finnish Imports of Green Coffee (2009 & 2010):
Percentage Breakdown of Volume Imports by Major Regions 128

Table 84: Finnish Exports of Coffee (2009 & 2010): Volume
Exports in metric Tons by Coffee Variety - Green Coffee,
Roasted Coffee, and Instant Coffee 129

Table 85: Retail Prices of Roasted Coffee in Finland
(Eur/Kilo) for Years 2001 through 2010 129

3i. FRANCE 130
Overview 130
Table 86: French Coffee Consumption (In Millions of 60-Kg
Bags) for the Years 2001 through 2010 130

Table 87: Per Capita Consumption of Coffee in France For the
Years 2005 through 2010 131
Imports/Exports Scenario 131
Table 88: French Coffee Imports for the Years 2001 through
2010 132

Table 89: French Green, Non-Decaffeinated Coffee Imports
(2009 & 2010): Percentage Breakdown of Volume Imports by
Major Regions 133

Table 90: French Exports of Coffee (2009 & 2010): Volume
Exports in Metric Tons by Coffee Variety - Green Coffee,
Roasted Coffee, and Instant Coffee 134

Table 91: Retail Prices of Roasted Coffee in France
(Eur/Kilo) for Years 2001 through 2010 134

3j. GERMANY 135
A Coffee Drinking Nation 135
Table 92: German Green Coffee Consumption (In Tons) for the
Years 2001 through 2010 135

Table 93: German Per Capita Coffee Consumption for Years 2004
to 2010 136
Coffee Export/Import Scenario 136
Vibrant Café Culture Showcases the Life in Germany 136
Table 94: German Imports of Non-Decaffeinated Green Coffee
(2009 & 2010): Percentage Breakdown of Volume Imports by
Major Countries of Origin 137

Table 95: German Imports of Coffee (2009 & 2010): Breakdown
of Volume Imports (In Tons) by Coffee Forms - Green Coffee
(Non-Decaffeinated), Green Coffee (Decaffeinated), Roasted
Coffee (Non-Decaffeinated), Roasted Coffee (Decaffeinated),
Coffee Extracts in Dry and Liquid Forms and Preparations 138

Table 96: German Exports of Coffee (2009 & 2010): Breakdown
of Volume Exports (In Tons) by Coffee Forms - Green Coffee
(Non-Decaffeinated), Green Coffee (Decaffeinated), Roasted
Coffee (Non-Decaffeinated), Roasted Coffee (Decaffeinated),
Coffee Extracts in Dry and Liquid Forms and Preparations 139
Soluble Coffee Market Garners Lion’s Share 139
Coffee Roasters Under Immense Cost Pressure 139
Table 97: Retail Prices of Roasted Coffee in Germany (Eur/500
g) for Years 2001 through 2009 140
Emergence of Private Roasting Shops 140
Table 98: Leading Distribution Channels in the German Coffee
Market (2011): Percentage Share Breakdown of Retail Volume
Sales by Supermarkets/ Hypermarkets, Other Food Stores,
Discounters, Vending, and Others 140

3k. GREECE 141
Overview 141
Table 99: Greece Coffee Consumption (In Bags) for the Years
2001 through 2010 141

Table 100: Per Capita Consumption of Coffee in Greece For the
Years 2005 through 2010 141
Imports/Exports Scenario 142
Table 101: Greece Imports of Coffee (2009 & 2010): Volume
Imports in metric Tons by Coffee Variety - Green Coffee,
Roasted Coffee, and Instant Coffee 142

Table 102: Imports of Green (Non-Decaffeinated) Coffee in
Greece (2009 & 2010): Percentage Breakdown of Volume Imports
by Major Countries of Origin 143

Table 103: Greece Exports of Coffee (2009 & 2010): Volume
Exports in Metric Tons by Coffee Variety - Green Coffee,
Roasted Coffee, and Instant Coffee 144

3l. HUNGARY 145
Overview 145
Table 104: Per Capita Coffee Consumption in Hungary for the
Period 2004 - 2008 145
Imports - Exports Market 145
Table 105: Hungarian Imports of Coffee for the Period 2004 -
2008 146

Table 106: Hungary Imports of Coffee for the Year 2010 by
Major Source Countries 146

3m. IRELAND 147
Overview 147
Table 107: Ireland Coffee Consumption (In Bags) for the Years
2001 through 2010 147

Table 108: Per Capita Green Coffee Consumption in Ireland for
the Period 2005 - 2010 147
Imports/Exports Scenario 148
Table 109: Ireland Imports of Coffee (2009 & 2010): Volume
Imports in Metric Tons by Coffee Variety - Green Coffee,
Roasted Coffee, and Instant Coffee 148

Table 110: Ireland Imports of Green (Non Decaffeinated)
Coffee (2009 & 2010): Percentage Breakdown of Volume Imports
by Major Countries of Origin 149

Table 111: Ireland Exports of Coffee (2009 & 2010): Volume
Exports in metric Tons by Coffee Variety - Green Coffee,
Roasted Coffee, and Instant Coffee 149

3n. ITALY 150
Overview 150
Table 112: Italian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 151

Table 113: Italian Coffee Consumption Statistics for the
Years 2004 through 2009 152
Import/Export Scenario 152
Table 114: Italian Coffee Imports for the Years 2001 through
2010 152

Table 115: Italian Imports of Coffee (2009 & 2010): Volume
Imports in Metric Tons by Coffee Form - Green Coffee, Green
Decaffeinated Coffee, Roasted Coffee, Roasted Decaffeinated
Coffee, Coffee Extracts and Preparations 153

Table 116: Italian Imports of Green Coffee (2009 & 2010):
Percentage Breakdown of Volume Imports by Coffee Type -
Colombian Milds, Other Milds, Brazilian Naturals and Robustas 154

Table 117: Italian Imports of Green (Non Decaffeinated)
Coffee (2009 & 2010): Percentage Breakdown of Volume Imports
by Major Countries of Origin 155

Table 118: Italian Exports of Coffee (2009 & 2010): Volume
Exports in Metric Tons by Coffee Form - Green Coffee, Green
Decaffeinated Coffee, Roasted Coffee, Roasted Decaffeinated
Coffee, Coffee Extracts and Preparations 156

Table 119: Italian Coffee Market (2011): Percentage Share
Breakdown of Volume Sales by Distribution Channels
-Supermarkets/ Hypermarkets, Other Food Stores, Discounters,
Vending, and Others 156

3o. LATVIA 157
Overview 157
Table 120: Per Capita Coffee Consumption in Latvia for the
Period 2004 - 2010 157
Import & Export Market- A Recent Past Perspective 157
Table 121: Imports of Coffee in Latvia for the Period 2004 -
2008 157

3p. LITHUANIA 158
Overview 158
Table 122: Per Capita Coffee Consumption in Lithuania for the
Period 2004 - 2008 158
Import/Export Scenario 158
Table 123: Lithuania Imports of Coffee for the Period 2004 -
2008 158

3q. THE NETHERLANDS 159
Outlook 159
Table 124: Dutch Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 159

Table 125: Coffee Consumption Statistics in the Netherlands
for the Years 2004 through 2010 160
Growing Interest Among Population for Certified Coffee 160
Production Standards in the Dutch Market 160
Imports/Exports Scenario 162
Table 126: Dutch Imports of Green Coffee (2009 & 2010):
Breakdown of Volume Imports (In Bags of 60-Kg Each) by Major
Countries of Origin 162

Table 127: Dutch Imports of Green Coffee (2009 & 2010):
Percentage Breakdown of Volume Imports by Types - Arabicas
(Colombian Milds, Other Milds and Brazilian Naturals),
Robustas, Others 163

3r. NORWAY 164
Overview 164
Table 128: Norwegian Coffee Consumption (In Bags) for the
Years 2001 through 2010 164

Table 129: Per Capita Consumption of Coffee in Norway for the
Years 2005 through 2010 164
Imports/Exports Scenario: 165
Table 130: Norwegian Coffee Imports for the Years 2001
through 2010 165

Table 131: Norwegian Coffee Imports (2009 & 2010): Breakdown
of Volume Imports (Tons) By Coffee Forms - Green Coffee,
Green Coffee Decaffeinated, Roasted coffee, Roasted Coffee
Decaffeinated and Coffee Extracts and Essences 165

Table 132: Norwegian Imports of Non-Decaffeinated Green
Coffee (2009 & 2010): Percentage Breakdown of Volume Imports
by Major Countries of Origins 166

Table 133: Norwegian Coffee Exports (2009 & 2010): Breakdown
of Volume Exports (Tons) By Coffee Forms - Green Coffee,
Green Coffee Decaffeinated, Roasted coffee, Roasted Coffee
Decaffeinated and Coffee Extracts and Essences 167

3s. PORTUGAL 168
Overview 168
Table 134: Portuguese Coffee Consumption (In Bags) for the
Years 2001 through 2010 168

Table 135: Per Capita consumption of Coffee in Portugal For
the Years 2005 through 2010 168

Table 136: Retail Prices of Roasted Coffee in Portugal
(Eur/Kilogram) for Years 2001 through 2010 169
Coffee Import/Export Scenario 169
Table 137: Portuguese Coffee Imports for the Years 2001
through 2010 169

Table 138: Portuguese Imports of Coffee (2009 & 2010): Volume
Imports in Metric Tons by Coffee Form - Green Coffee, Green
Decaffeinated Coffee, Roasted Coffee, Roasted Decaffeinated
Coffee and Coffee Extracts 170

Table 139: Portuguese Imports of Green Coffee (2009 & 2010):
Percentage Breakdown of Volume Imports by Coffee Type -
Colombian Milds, Other Milds, Brazilian Naturals and Robustas 171

Table 140: Portuguese Imports of Green, Non-Decaffeinated
Coffee (2009 & 2010): Percentage Share Breakdown by Volume
Imports by Major Countries of Origin 172

Table 141: Portuguese Exports of Coffee (2009 & 2010): Volume
Exports in Metric Tons by Coffee Form - Green Coffee, Green
Decaffeinated Coffee, Roasted Coffee, Roasted Decaffeinated
Coffee and Coffee Extracts 173

3t. ROMANIA 174
Overview 174
Table 142: Per Capita consumption of Coffee in Romania For
the Years 2004 through 2008 174
Coffee Imports Scenario 174
Table 143: Romanian Imports of Coffee for the Year 2010 by
Major Source Countries 175

3u. RUSSIA 176
Outlook 176
Table 144: Russian Coffee Consumption Statistics for the
Years 2004 through 2010 177

Table 145: Russian Market for Coffee (2011): Percentage Share
Breakdown of Volume Sales by Leading Distribution Channels -
Food Stores, Supermarkets/Hypermarkets, Discounters, Vending,
and Others 177

3v. SLOVAKIA 178
Overview 178
Table 146: Per Capita Consumption of Coffee in Slovakia For
the Years 2004 through 2010 178
Coffee Import Scenario 178
Table 147: Slovakian Coffee Imports the Years 2001 through
2008 179

Table 148: Slovakian Imports of Coffee in Tons for the Year
2010 by Major Source Countries 179

3w. SLOVENIA 180
A Recent Past Scenario 180
Table 149: Per Capita Consumption of Coffee in Slovenia For
the Years 2004 through 2008 180
Coffee Import Scenario 180
Table 150: Slovenian Coffee Imports the Years 2001 through
2010 181

Table 151: Slovenian Imports of Coffee for the Year 2010 by
Major Source Countries 181

3x. SPAIN 182
Overview 182
Current Market Scenario 182
Table 152: Spanish Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 183

Table 153: Coffee Consumption Statistics in Spain for the
Years 2004 through 2009 183
Import/Export Scenario: 184
Table 154: Spanish Coffee Imports for the Years 2001 through
2010 184

Table 155: Spanish Imports of Coffee in All Forms (2009 &
2010): Breakdown of Volume Imports by Coffee Forms - Green
Coffee, Roasted and Soluble 184

Table 156: Spanish Imports of Green Coffee (2009 & 2010):
Percentage Breakdown of Volume Imports of Major Countries of
Origin 185

Table 157: Spanish Imports of Green Coffee (2009 & 2010):
Percentage Breakdown of Volume Imports by Types - Arabicas
(Colombian Milds, Other Milds and Brazilian Naturals) and
Robustas 186

Table 158: Spanish Exports of Coffee in All Forms (2009 &
2010): Breakdown of Volume Exports by Coffee Forms - Green
Coffee, Roasted and Soluble 187

3y. SWEDEN 188
Overview 188
Table 159: Coffee Consumption Statistics in Sweden for the
Years 2004 through 2010 188

Table 160: Retail Prices of Roasted Coffee in Sweden
(SEK/Kilogram) for Years 2001 through 2010 189

Table 161: Swedish Coffee Imports for the Years 2001 through
2009 189

Table 162: Swedish Imports of Non-Decaffeinated Green Coffee
(2009 & 2010): Percentage Breakdown of Volume Imports by
Major Countries of Origin 190

Table 163: Swedish Imports of Non Decaffeinated Green Coffee
(2009 & 2010): Percentage Breakdown of Volume Imports by
Types - Arabicas (Colombian Milds, Other Milds and Brazilian
Naturals), Robustas and Others 191

3z. SWITZERLAND 192
Overview 192
Table 164: Per Capita Consumption of Coffee in Switzerland
for the Years 2005 through 2010 192

Table 165: Swiss Coffee Consumption (In Bags) for the Years
2001 through 2010 192

Table 166: Retail Prices of Roasted Coffee in Switzerland
(CHF/Kilogram) for Years 2009 through 2010 193
Import and Export Scenario 193
Table 167: Swiss Coffee Imports for the Years 2001 through
2010 193

Table 168: Swiss Green Coffee Imports (2009 & 2010):
Percentage Share Breakdown of Volume Imports by Major Source
Countries 194

3aa. THE UNITED KINGDOM 195
Outlook 195
Youngsters in UK Wary of Drinking Coffee 195
Table 169: UK Recent Past, Current and Future Analysis for
Coffee Market - Consumption Statistics (in Millions of 60-Kg
Bags) for the Years 2008 through 2012 196
Manufacturers Take Steps to Popularize Instant Coffee 196
Import/Export Scenario 197
Table 170: The UK Coffee Imports (2009 & 2010): Breakdown of
Volume Imports in Metric Tons by Coffee Variety - Green
Coffee, Green Decaffeinated Coffee, Roasted Coasted, Roasted
Decaffeinated Coffee, and Soluble Coffee and Coffee Extracts 197

Table 171: The UK Coffee Imports for the Years 2001 through
2010 198

Table 172: The UK Imports of Non- Decaffeinated Green Coffee
(2009 & 2010): Percentage Breakdown of Volume Imports by
Major Countries of Origin 199

Table 173: The UK Imports of Coffee (2009 & 2010): Percentage
Breakdown of Volume Imports by Types - Arabicas (Colombian
Milds, Other Milds and Brazilian Naturals), Robustas and
Others 200

Table 174: The UK Coffee Exports (2009 & 2010): Breakdown of
Volume Exports in Metric Tons by Coffee Variety - Green
Coffee, Green Decaffeinated Coffee, Roasted Coasted, Roasted
Decaffeinated Coffee, and Soluble Coffee and Coffee Extracts 201
Players Initiatives to Boost Roast and Ground Coffee Sales 201
Increasing Consumer Awareness 201
Growing Coffee Bar Chains Culture 202
Table 175: Leading Coffee Shop Chains in the United Kingdom
with Details of Number of Outlets as in 2010 203

Table 176: The UK Hot Beverages Market (2010): Percentage
Breakdown of Retail Value Sales by Beverage Type - Standard
Tea, Instant Coffee Standard, Roast & Ground, Hot Chocolate,
Instant Coffee-Specialty, Instant Coffee-Decaffeinated,
Malted Drinks, Fruit & Herbal Tea, and Green Tea 204

4. ASIA-PACIFIC 205
Overview 205

4a. AUSTRALIA 206
Overview 206
Consumption Scenario 206
Table 177: Australian Coffee Market: Consumption Statistics
for the Years 2004 through 2010 207
A Past Perspective of Domestic Production and Imports Scenario 207
End-Use Segments 208
Retail Coffee Sector 208
Specialty Coffee Segment 208

4b. CHINA 209
Overview 209
Market is Indeed Growing 209
An Under Penetrated Market 209
Domestic Competition Landscape 210
Table 178: Domestic Coffee Company Market Shares in China for
the Year 2009 210
China Takes a Leap in Coffee Exports 210
Table 179: Chinese Coffee (All Forms) Imports and Exports:
Percentage Breakdown for Year 2009 in Value (US$ ’000) and
Volume (Tons) Terms 211

Table 180: Chinese Green Coffee Imports (2009): Percentage
Breakdown of Volume (tons) Imports by Top Ten Countries of
Origin - Vietnam, Indonesia, Brazil, Columbia, Ethiopia,
United Republic of Tanzania, Italy, Guatemala, Uganda and
Costa Rica 211
Coffee Plantations Survive Onslaught of Natural Disasters 212

4c. INDIA 213
Overview 213
Table 181: Indian Coffee Market (2009 & 2010): Area Under
Cultivation and Production Output By Coffee Variety - Arabica
and Robusta (Area in ‘000 Hectares and Output in ‘000 Metric
Tons) 214

Table 182: Production Statistics for Coffee in India: Crop
Years 2000/01 to 2010/11 214

Table 183: Indian Exports of Coffee for the Years 2001
through 2009 215

Table 184: Indian Exports of Coffee (2009 & 2010): Percentage
Breakdown of Volume Exports by Major Destination Countries -
Italy, Russia, Germany, Belgium, Spain, Finland, Greece,
Slovenia, Croatia, Ukraine, Jordan, and Others 215
Domestic Coffee Sector Set to Boom 216
Table 185: Indian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 217

Table 186: Consumption Statistics for Coffee in India: Years
2006 to 2010 217
Coffee Board of India Intensifies Promotional Campaign 217
Specialty and Value Added Coffee Exports 218
Table 187: Indian Coffee Exports (2009 & 2010): Percentage
Breakdown of Value Exports for Specialty Coffee (Mysore
Nuggets EB, Monsooned Malabar AA, Monsooned Robusta AA,
Monsooned Arabica Triage, Monsooned Robusta Triage, Monsooned
Basanally, Robusta Kapi Royale), and Value Added Coffee
(Ground, Instant, and Roasted) 218
Higher Transportation Costs: A Prime Concern 219
Rise in Coffee Cultivation Across Non-Traditional Areas 219
Table 188: Indian Coffee Market (2008-2010): Coffee
Production in Tons by State - Karnataka, Kerala, Tamilnadu,
Non-Traditional Areas (Andhra Pradesh and Orissa) and North
Eastern Region 220
The Indian Retail Coffee Sector 220
Introduction 221
Indonesian Coffee Varieties 221
Coffee Processing Techniques in Indonesia 222
Key Statistics 222
Table 189: Production Statistics for Coffee in Indonesia:
Crop Years 2000/01 to 2010/11 222

Table 190: Consumption Statistics for Coffee in Indonesia:
Years 2004 to 2010 223

4d. SOUTH KOREA 224
Overview 224
Table 191: Korean Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 224
Specialty Coffee Shines Despite Recent Economic Slowdown 225
Table 192: Korean Current and Future Analysis for Ready-To-Go
Coffee Beverage Market - Annual Sales Figures in US$ Million
for the Years 2008 through 2012 225

Table 193: South Korean Coffee Industry (2010): Percentage
Breakdown of Value Sales by Coffee Variety -Single Serving
Premixed Coffee, Instant Coffee, Canned Coffee, and
Whole-bean Coffee 225

4e. THAILAND 226
Overview 226
Table 194: Production Statistics for Coffee in Thailand: Crop
Years 2000/01 to 2008/09 226
Table 195: Thai Exports of Coffee for the Years 2001 through
2007 227

4f. VIETNAM 228
Market Outlook 228
Government Advices Farmers Not to Expand Coffee Cultivation Area 228
Table 196: Production Statistics for Coffee in Vietnam: Crop
Years 2000/01 to 2010/11 228
Increasing Domestic Consumption: The Prime Driver 229
Table 197: Vietnamese Recent Past, Current and Future
Analysis for Coffee Market - Consumption Statistics (in
Thousands of 60-Kg Bags) for the Years 2008 through 2012 229

Table 198: Per Capital Consumption of Coffee in Vietnam in
Kilograms Per Annum (2004-2010 230
Growing Instant Coffee Demand 230
Vietnamese Coffee Exports 230
Table 199: Vietnamese Exports of Coffee for the Years 2001
through 2010 231

Table 200: Vietnamese Exports of Coffee (2009): Percentage
Breakdown of Value Exports by Region - Germany, the US and
Others 231
Nestle to Invest in Coffee Production 231
Nespresso Draws Stable Demand Amid Recession 232
Domestic Consumption Boosts Demand for Coffee in Central America 232

4g. AREGENTINA 233
Argentina Now on the Radar of Multinational Coffee Chains 233

4h. BRAZIL 234
Introduction 234
Facts and Figures 234
Production and Consumption Scenario 234
Current Market Perspective 235
Table 201: Production Statistics for Coffee in Brazil: Crop
Years 2000/01 to 2010/11 235

Table 202: Brazilian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 236
Table 203: Brazilian Coffee Consumption Statistics for the
Years 2004 to 2010 236
Elevated Prices Help Maintain Coffee Value Sales 236
Table 204: Brazilian Market for Hot Beverages (2011):
Percentage Share Breakdown of Volume Sales by Leading
Distribution Channels - Supermarkets/Hypermarkets, Food
Stores, and Others 237
Increase in the Per Capita Consumption of Roasted and Ground
Coffee 237
Table 205: Brazilian Per Capita Coffee Consumption (2004-2010) 237
Exports Scenario 238
Roasted and Ground Coffee Exports - A Recent Past Scenario 238
Roasted and Ground Coffee Adds Value to Exports 238
Table 206: Brazilian Exports of Coffee for the Years 2001
through 2008

Coffee in World

Global Coffee Consumption, Mn Bags

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2014
By Business Monitor International
Source: BMI/USDA

• Industries : Hot Drink
• Countries : World

Global Coffee Inventories, Mn Bags

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2014
By Business Monitor International
Source: BMI/USDA

• Industries : Hot Drink
• Countries : World

Hot Drink in World

Global Coffee Price (arabica), Usc/lb, Ave

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2014
By Business Monitor International
Source: BMI/Bloomberg

• Industries : Hot Drink
• Countries : World