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China Education and Training Industry Report, 2014-2017

  • October 2014
  • -
  • Research In China
  • -
  • 180 pages

In 2013-2014, China education and training industry is characterized as follows:

1, There are many education and training institutions but few large ones.
As of the end of 2013, China had boasted a total of 112,300 education & training institutions but few of them could achieve annual revenue of more than RMB1 billion. The companies with higher proceeds consist of New Oriental Education & Technology Group, Inc., Xueda Education, TAL Education Group, etc., and the three’s revenue in 2013 was respectively up to USD1.055 billion (RMB6.437 billion), USD347 million (RMB2.116 billion), and USD287 million (RMB1.764 billion). The overwhelm majority of companies sees their annual revenue of less than RMB1 billion.

2, Competition pricks up, and the training institutions with weak comprehensive strength are merged or exited the market.
During 2003-2013, the number of education & training institutions in China fell from 230,600 to 112,300, a sharp drop of 51.3%. It is worth noticing that large training organizations with better quality of training activities and more competitive strength established well-known brands and got highly recognized among consumers and in the market, thus ceaselessly expanding the learning centers, take example for Xueda education whose learning centers rose from 32 in 2007 to 462 in the first half of 2014.

3, Policy environment for private education gets better and further open.
Chinese Government encourages and guides private capital into the education sector and continuously consummates relevant financial and tax policies. For instance, in March, 2013, the Decision of the State Council on Accelerating the Development of Modern Vocational Education was issued, which pointed it out that “to release the opinions on encouraging and supporting the development of private education, to implement the policies and measures about the development of private education, and to attract social capital into education sector”. The draft of Several Opinions on Further Encouraging Social Forces to Run Education has been finalized for the moment, which covers many domains of private education such as classified management, school-running admission, school-running financing channel, financial investment mechanism, etc.

4, Vocational education rises as a national strategy.
In June, 2014, the State issued the Decision of the State Council on Accelerating the Development of Modern Vocational Education and the Modern Vocational Education System Construction Planning (2014-2020). Before 2020, the proportion of medium and large enterprises participating in running vocational education schools should be above 80%. Bolstered by policies, the education & training institutions and enterprises have successively set foot in vocational education. By the end of September, 2014, 26 listed companies in the A-share market have been involved in vocational education.

5, Traditional education and training institutions make more investment in online business.
In 2013-2014, online education attracted the massive inrush of capital, and internet firms, venture companies, startups and otherwise all have made arrangements in online education. Also, traditional offline education & training institutions (New Oriental Education & Technology Group, Inc., TAL Education Group, Xueda Education, Juren Education, Longwen Education, Huatu Education, etc.) made more efforts in online business and mainly built O2O model by dint of their offline business. For example, New Oriental Education & Technology Group, Inc. has established a blended learning platform by depending on XDF.cn, an intelligent recorded online learning platform by relying on koolearn.com, and an open live online education platform by dint of Koo.cn. Besides, Weixue Mingri, which is co-funded by New Oriental Education & Technology Group and Tencent is exploring mobile learning field.

China Education and Training Industry Report, 2014-2017 mainly deals with the following:
Development of various education schools, students and training institutions in China (including kindergarten, junior school, junior high school, high school, higher education, education & training institutions, etc.);
Development environment of education and training industry (involving education investment, education expenditure, National Medium- and Long-term Planning for Education Reform and Development (2010-2020);
Development of vocational education (covering overview, vocational education funds, secondary/higher vocational education, industry policy, development trend, etc.);
Development of private education (relevant policies, number of various private schools, enrolled students and faculties, etc.)
Education & Training industry analysis (including the status quo and scale of the market as well as the market size and competition pattern of market segments like K-12 education, language training and vocational training);
11 leading companies in education and training industry (including profile, operation, revenue structure, learning center, student enrollment, development strategy, etc.)

Table Of Contents

China Education and Training Industry Report, 2014-2017
1. Schools, Students and Training Institutions
1.1 Education by Type
1.1.1 Kindergartens
1.1.2 Compulsory Education
1.1.3 Senior Secondary Schools
1.1.4 Higher Education
1.1.5 Adult Training and Anti-Illiteracy Education
1.2 Number of Schools and Students
1.2.1 Number of Schools
1.2.2 Number of Students
1.3 Educational and Training Institutions
1.3.1 Number of Training Institutions
1.3.2 Students and Staff

2. Education and Training Development Environment
2.1 Investment in Education
2.2 Education Spending
2.3 Interpretation of National Medium-and Long-Term Education Reform and Development Planning (2010-2020)
2.3.1 Guidelines, Strategic Objectives and Subjects of Education Reform and Development
2.3.2 Major Tasks for Education Development
2.3.3 Major Measures of Reform of Educational System and Institution Innovation
2.3.4 Major Projects and Pilot Reforms of Education Planning

3. Development of Vocational Education
3.1 Profile and Education Funds
3.1.1 Profile
3.1.2 Vocational Education Funds
3.2 Secondary Vocational Education
3.2.1 Quantity of Schools
3.2.2 Number of Students
3.2.3 Employment Status
3.2.4 Investment of Vocational Education
3.3 Higher Vocational Education
3.3.1 Number of Schools
3.3.2 Number of Students
3.3.3 Employment
3.4 Industry Policy
3.4.1 Overview
3.4.2 Decision of the State Council on Accelerating the Development of Modern Vocational Education
3.4.3 Modern Vocational Education System Construction Planning (2014-2020)
3.4.4 The Implementation Opinions of the State Council on Deepening the Reform of Examination and Enrollment System
3.5 Development Trend
3.5.1 Production and Teaching Get Further Integrated
3.5.2 A Bi-certificate System of Academic Certificates and Vocational Qualification Certificate is to be Established
3.5.3 Large Vocational Education Groups will Emerge
3.5.4 Policy Environment for Private Vocational Education Gets Better
3.5.5 Sino-foreign School-running Projects will Rise Further

4. Development of Non-Government Funded Education
4.1 Definition and Classification
4.2 Policies on Non-Government Funded Education
4.3 Schools, Students and Staff
4.3.1 Private Schools by Type
4.3.2 Students and Staff
4.4 Private Kindergartens
4.4.1 Number of Private Kindergartens
4.4.2 Number of Students
4.5 Private Higher Education
4.5.1 Profile
4.5.2 Private Universities
4.5.3 Independent Institutions
4.6 Private Training Institutions
4.6.1 Number of Private Training Institutions
4.6.2 Students

5. Overall and Segmental Market of Education Training Industry
5.1 Definition and Classification
5.2 Market Status and Market Size
5.2.1 Market Status
5.2.2 Market Size
5.3 K-12 Education
5.3.1 Pre-school Education
5.3.2 Primary and Secondary School Education
5.3.3 Market Size
5.3.4 Competition Pattern
5.4 Language Training
5.4.1 Market Size
5.4.2 Competition Pattern
5.5 Vocational Training
5.5.1 Profile
5.5.2 Market Size
5.5.3 Management Training
5.5.4 IT Training
5.5.5 Training in Accounting and Finance
5.5.6 Construction Engineering Training
5.6 Online Education
5.6.1 Market Situation
5.6.2 Market Size
5.6.3 Competition Pattern

6. Key Enterprises in Education and Training Industry
6.1 New Oriental Education and Technology Group, Inc.
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 Learning Centers
6.1.5 Student Enrollments
6.1.6 Business Structure
6.1.7 Marketing Model
6.1.8 Development Strategy
6.2 Xueda Education
6.2.1 Profile
6.2.2 Operation
6.2.3 Learning Centers
6.2.4 Students and Courses
6.2.5 Development Strategy
6.3 TAL Education Group
6.3.1 Profile
6.3.2 Operation
6.3.3 Learning Centers
6.3.4 Number of Students
6.3.5 Business Structure
6.3.6 Xueersi.com
6.3.7 Development Strategy
6.4 Ambow Education Holding Ltd.
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Learning Centers
6.4.5 Student Enrollments
6.5 Tarena International
6.5.1 Profile
6.5.2 Operation
6.5.3 Learning Centers and Courses
6.5.4 Student Enrollments
6.6 ChinaEdu Corporation
6.6.1 Profile
6.6.2 Operation
6.6.3 Revenue Structure
6.6.4 Gross Margin
6.6.5 Outlets and Trainees
6.6.6 Business Structure
6.6.7 Business Model and Strategy
6.6.8 Latest News
6.7 China Distance Education Holdings Ltd.
6.7.1 Profile
6.7.2 Operation
6.7.3 Revenue Structure
6.7.4 Student Enrollments
6.7.5 Business Model
6.7.6 Profit Model
6.7.7 Open Platform
6.7.8 Operation Strategy
6.8 ATA Inc.
6.8.1 Profile
6.8.2 Operation
6.8.3 Revenue Structure
6.8.4 Operation Pattern and Strategy
6.8.5 Online Education Company Co-established with New Oriental
6.9 China Education Alliance Inc.
6.9.1 Profile
6.9.2 Operation
6.9.3 Revenue Structure
6.9.4 Gross Margin
6.10 Shenzhen Kingsun Science and Technology
6.10.1 Profile
6.10.2 Operation
6.10.3 Revenue Structure
6.10.4 Gross Margin
6.10.5 Top Five Clients
6.10.6 Business Strategy
6.11 Pearson Group
6.11.1 Profile
6.11.2 Operation
6.11.3 Revenue Structure
6.11.4 Business in China
6.11.5 Wall Street English
6.11.6 Global Education
6.11.7 Work Plan

Companies Mentioned
K-12 Education
New Oriental Education and Technology Group, Inc.
Xueda Education
TAL Education Group
Ambow Education Holding Ltd.
Tarena International
ChinaEdu Corporation
China Distance Education Holdings Ltd.
ATA Inc.
China Education Alliance Inc.
Shenzhen Kingsun Science and Technology
Pearson Group

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