China Supermarket Industry Report, 2010

  • November 2010
  • -
  • Research In China

Statistics show that during 2006-2009 the total sales of supermarkets in China’s top 100 chain retailers grew to RMB 575.6 billion from RMB340.6 billion, with a CAGR of 15.6%, and the total number of supermarket outlets increased to 23,814 from 16,025, with a CAGR of 19.5%.

Foreign-funded supermarket enterprises mushroomed in China in 2004 when all restrictions on foreign capital’s entry into China’s retail industry were lifted. In 2009, among the top 100 chain retailers in China, the eight foreign-funded supermarkets including RT-Mart, Carrefour and Wal-Mart achieved total sales of RMB175.71 billion, with a total of 785 stores, while the 31 domestic supermarkets like Lianhua and Wu-Mart achieved total sales of RMB391.3 billion, with a total of 23,004 stores.

Foreign-funded supermarkets generally firstly deploy stores in major cities, and then gradually expand towards the second and third-tier cities; domestic supermarkets mostly root in a central region, and then radiate towards the periphery areas. For example, Better-Life is distributed in Hunan and Jiangxi, Lianhua in Shanghai, New Huadu in Fujian, Wu-Mart and Jingkelong in North China, and Meet-All in Shanxi respectively.

Along with China’s economy transition and increasing resident income, the development of China’s supermarket industry will have the following trends in the future:

Firstly, the big city-dominated industry development will evolve into the simultaneous development among the first-tier, second-tier and third-tier cities, thus the second-tier and third-tier cities will have a bigger space for growth.

Secondly, the suburbanization of big cities will promote the prosperity of the suburban supermarket market. The urban expansion and population growth will expand the urban surrounding areas, thus the center of retail industry will proliferate to suburb from downtown.

Thirdly, the focus of supermarket operation will shift to service quality. Along with the continuous increase of consumer’s income, the demand for consumables will have great changes. Besides quality and price, consumers will pay more attention to factors such as convenience and shopping experience. Furthermore, the quality of commodities provided by various supermarkets will have a dwindling gap, so the competition of the supermarket industry in the future will focus more on the service level.

Table Of Contents

1. Industry Overview
1.1 Supermarket Format
1.2 Characteristics of Supermarket Format

2. China’s Supermarket Industry Development Overview
2.1 A Large Development Space in the Coming Decade
2.1.1 Hypermarket still in the Rapid Growth Period
2.1.2 Annual Average Growth Rate is Expected to be over 15%
2.2 Increasing Industry Concentration
2.3 Foreign-funded Supermarkets are more Competitive than Domestic Ones

3. Development Strategies of Foreign-funded and Domestic Supermarkets
3.1 Distribution Layout
3.1.1 Foreign-funded Supermarkets: Deployment in Major Cities
3.1.2 Domestic Supermarkets: Intensive Development in Regional Markets
3.2 Profit Model
3.2.1 Domestic Supermarkets: Channel Model
3.2.2 Foreign-funded Supermarkets: Value Chain Model

4. Domestic Supermarkets
4.1 Wu Mart (8277.HK)
4.1.1 Profile
4.1.2 Operation
4.1.3 Development Strategy
4.2 Lianhua Supermarket (0980.HK)
4.2.1 Profile
4.2.2 Operation
4.2.3 Strategies
4.3 Better Life Commercial Chain Share Co., Ltd (SZ 002251)
4.3.1 Profile
4.3.2 Operation
4.3.3 Strategies
4.4 Beijing Hualian Hypermarket Co., Ltd (SH 600361)
4.4.1 Profile
4.4.2 Operation
4.4.3 Strategies
4.5 Beijing Urban-Rural Trade Centre Co., Ltd (SH 600861)
4.5.1 Profile
4.5.2 Operation
4.5.3 Strategies
4.6 Shanghai Friendship Group Incorporated Company (SH 600827)
4.6.1 Profile
4.6.2 Operation
4.6.3 Strategies
4.7 Wuhan Zhongbai Group Co., Ltd (SZ 000759)
4.7.1 Profile
4.7.2 Operation
4.7.3 Strategies
4.8 Fujian New Hua Du Supercenter Co., Ltd. (SZ 002264)
4.8.1 Profile
4.8.2 Operation
4.8.3 Strategies
4.9 Beijing Jingkelong Co., Ltd. (0814.HK)
4.9.1 Profile
4.9.2 Operation
4.9.3 Strategies
4.10 Renrenle Commercial Group Co., Ltd. (002336)
4.10.1 Profile
4.10.2 Operation
4.10.3 Strategies
4.11 Other Supermarkets in China’s Top 100 Chain Retailers
4.11.1 Suguo Supermarket
4.11.2 Zhejiang Gongxiao Supermarket
4.11.3 jiangsu New Cooperation Changkelong Chain Supermarket
4.11.4 Wuhan Wushang Bulksale Chain Company
4.11.5 Fujian Yonghui Group
4.11.6 Shandong Jiajiayue Group
4.11.7 A Best Supermarket
4.11.8 Hunan Jiarunduo Supermarket
4.11.9 Sanjiang Supermarket
4.11.10 Sichuan HuHui Business Group
4.11.11 Shanxi Meet All Supermarket
4.11.12 Hebei Baolongcang
4.11.13 Beijing Chaoshifa
4.11.14 Zhejiang Renben Supermarket Co., Ltd
4.11.15 Taiyuan Tangjiu Supermarket
4.11.16 Fuyang Hualian Group
4.11.17 Jinan Hualian Supermarket

5. Foreign-funded Supermarkets
5.1 Wal-Mart
5.1.1 Profile
5.1.2 Wal-Mart in China
5.2 Carrefour
5.2.1 Profile
5.2.2 Carrefour in China
5.3 Lotus
5.3.1 Profile
5.3.2 Lotus in China
5.4 Metro
5.4.1 Profile
5.4.2 Metro in China
5.4.3 Operation
5.5 RT-Mart
5.6 Auchan
5.7 TESCO
5.8 Trust-Mart

6. Development Trend of China’s Supermarket
6.1 Influence of National Income Doubling Plan on the Retail Industry
6.2 Equal Development in the First-tier, Second-tier and Third-tier Cities
6.3 Suburbanization of Big Cities Leads to Prosperity of Suburban Retail Market
6.4 Operation Focuses on Service Quality
6.5 Market Competition Homogenization Results in Diversified Development of Retailers

Selected ChartsSupermarket Categories by Format
Supermarket Rapid Growth Period by Country and Region
China’s Mainland GDP Per Capita, 1997-2009
Total Retail Sales of Consumer Goods, 2001-2010
Average Operating Indicators of China’s Top 100 Chain Retailers
Sales Volume and Growth Rate of Supermarkets in China’s Top 100 Chain Retailers, 2006-2009
Store Count and Growth Rate of Supermarkets in China’s Top 100 Chain Retailers, 2006-2009
China’s Supermarket Industry Concentration, 2005-2009
Wal Mart (China) Store Distribution by Region (as of Jan, 2010)
Carrefour (China) Store Distribution by Region (as of Dec, 2009)
Lotus (China) Store Distribution by Region (as of Dec, 2009)
RT-Mart (China) Store Distribution by Region (as of Jan, 2010)
Metro (China) Distribution by Region (as of Dec, 2009)
TESCO (China) Distribution by Region (as of Jan, 2010)
Auchan (China) Store Distribution by Region (as of Dec, 2009)
Nationwide Distribution of Multi-region Domestic Supermarkets
Lianhua Supermarket Store Distribution by Region
Price of China’s Supermarket Channel Expense by Variety
Price of China’s Hypermarket Channel Expense by Variety
Function of Channel Expense on Supermarkets and Suppliers
Low-cost Purchase-Distribution-Sales Value Chain of Wal Mart
Distribution of Wu Mart Self-operated Stores
Distribution of Wu Mart Trustee Stores
Wu Mart Operating Income and Y-o-Y Growth Rate, 2007-2010
Store Count of Lianhua Supermarket by Format
Lianhua Supermarket Operating Income and Y-o-Y Growth Rate, 2007-2010
Lianhua Supermarket Gross Margin Fluctuations by Format, 2007-2010
Better Life Comm Chain Share Income and Y-o-Y Growth Rate, 2008-2010
Better Life Comm Chain Share Gross Margin Fluctuations by Product, 2008-2010
Better Life Comm Chain Share Operating Income by Region, 2008-2010
Beijing Hualian Hypermarket Operating Income and Y-o-Y Growth Rate, 2007-2010
Beijing Hualian Hypermarket Gross Margin by Format, 2007-2010
Beijing Hualian Hypermarket Operating Income by Region, 2007-2010
New Stores of Beijing Hualian Hypermarket, Jan-Aug, 2010
Dwindling New Store Area and Investment Year by Year of Beijing Hualian Hypermarket
Beijing Urban-Rural Trade Centre Operating Income and Growth Rate, 2008-2010
Beijing Urban-Rural Trade Centre Gross Margin by Product, 2008-2010
Main Holding Subordinates and Operating Performance of Shanghai Friendship Group Incorporated
Operating Income and Y-o-Y Growth Rate of Shanghai Friendship Group Incorporated, 2007-2010
Shanghai Friendship Supermarket Operating Income by Industry, 2007-2010
Shanghai Friendship Supermarket Gross Margin by Industry, 2007-2010
Shanghai Friendship Supermarket Operating Income by Region, 2007-2010
Wuhan Zhongbai Group Operation by Format, 2004-2010
New Hua Du Operating Income and Y-o-Y Growth Rate, 2008-2010
New Hua Du Operating Income by Product, 2008-2010
New Hua Du Gross Operating Margin by Product, 2008-2010
New Hua Du Operating Income by Region, 2008-2010
Jingkelong Store Count and Net Business Area
Jingkelong Operating Income and Y-o-Y Growth Rate, 2008-2010
Jingkelong Operating Income by Business Format, 2008-2010
Renrenle Store Distribution by Region, 2006-2009
Renrenle Operating Income and Y-o-Y Growth Rate, 2007-2010
Renrenle Operating Income by Product, 2007-2010
Renrenle Main Business by Region, 2007-2010
Suguo Supermarket Sales and Store Count, 2006-2009
Zhejiang Gongxiao Supermarket Sales and Store Count, 2006-2009
New Cooperation Changkelong Chain Supermarket Sales and Store Count, 2008-2009
Wushang Bulksale Chain Company Sales and Store Count, 2006-2009
Fujian Yonghui Group Sales and Store Count, 2006-2009
Shandong Jiajiayue Group Sales and Store Count, 2007-2009
A Best Supermarket Sales and Store Count, 2006-2009
Hunan Jiarunduo Supermarket Sales and Store Count, 2008-2009
Sanjiang Supermarket Sales and Store Count, 2006-2009
Sichuan HuHui Supermarket Sales and Store Count, 2006-2009
Shanxi Meet All Supermarket Sales and Store Count, 2008-2009
Hebei Baolongcang Sales and Store Count, 2006-2009
Beijing Chaoshifa Sales and Store Count
Zhejiang Renben Supermarket Sales and Store Count
Taiyuan Tangjiu Supermarket Sales and Store Count
Fuyang Hualian Group Sales and Store Count
Jinan Hualian Supermarket Sales and Store Count
MandA Events of Foreign-funded Retail Industry in China
Wal Mart Store Count by Region, 2009
Wal Mart New Store Count in China, 1996-2009
Wal Mart (China) Sales and Store Count, 2006-2009
Carrefour (China) Sales and Store Count, 2006-2009
Lotus Store Count Growth, 1997-2009
Lotus (China) Sales and Store Count, 2006-2009
Metro (China) Sales and Store Count, 2006-2009
RT-Mart (China Mainland) Sales and Store Count, 2006-2009
Auchan (China) Sales and Store Count, 2006-2009
TESCO (China) Sales and Store Count, 2006-2009
TrustMart (China) Sales and Store Count

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