Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Summary

“Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery” is a new report published in association with ICD Research that analyzes how food and drinks manufacturer's and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading producers and suppliers to the food and drinks manufacturing industry. The report also identifies food and drink manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 400 industry executives have been captured in our in-depth survey, of which over 60% represent Director & C-level respondents
- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by food and drinks manufacturers and their suppliers
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include media spend activity, marketing and sales behaviors & strategies by food and drink companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 45% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 26% looking to decrease it
- 26% of industry players are adapting product portfolios or positioning to meet clients cost pressures
- 64% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the food & beverage manufacturing industry
- Effectively plan your business strategies
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Table Of Contents 2
1.1 List Of Tables 5
1.2 List Of Figures 9
2 Introduction 13
2.1 What is This Report About? 13
2.2 Methodology 13
2.3 Profile of Survey Respondents 14
3 Executive Summary 18
3.1 The Food and Drinks Manufacturing Industry Is Generally Optimistic About the Recovery of the Global Economy 18
3.2 Buyers in the Industry Are More Optimistic About Revenue Growth than Suppliers 18
3.3 Food and Drinks Manufacturing Companies Will Be Increasing Marketing Spend Over the Next 12 Months 19
3.4 Industry Players Face a Number of Key Challenges Due To the Recession 19
3.5 Suppliers and Buyers are Adapting Their Marketing and Sales Strategies during Recession and Recovery to Face Immediate Business Concerns 21
4 Economic Outlook and Confidence 22
4.1 Global Economy Recovery Expectations 22
4.2 Revenue Growth Expectations 27
5 Global Food and Drinks Industry Investment Outlook 33
5.1 Fastest and Slowest Growing Markets 33
5.2 M&A Activity Predictions 43
5.3 Suppliers’ Industry Outlook 49
6 Recession and Recovery: Threats and Opportunities for the Food and Drinks Manufacturing Industry 53
6.1 Leading Business Concerns Due to Recession 53
6.2 Key Actions to Overcome Business Threats 58
6.3 Key Actions to Maintain and Win Buyer Business 62
6.4 Leading Recession Related Business Opportunities 71
7 Marketing Spend Activity 76
7.1 Annual Marketing Budgets: Suppliers to the Industry 76
7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 80
7.3 Change in Expenditure by Media Channel: Suppliers to the Industry 86
7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 93
7.5 Annual Marketing Budgets: Food and Drinks Manufacturing Industry Players 98
7.6 Expected Change in Marketing Expenditure Levels: Food and Drinks Manufacturing Industry Players 102
7.7 Change in Expenditure by Media Channel: Food and Drinks Manufacturing Industry Players 107
7.8 Future Investment in Marketing and Sales Technology: Food and Manufacturing Industry Players 113
8 Marketing and Sales Behaviors and Strategies and The Impact of Recession and Recovery 119
8.1 Key Marketing Aims: Suppliers to the Industry 119
8.2 Marketing and Sales Practices during Recession and Recovery: Suppliers to the Industry 124
8.3 Expected Adaptations to Marketing Activities during Recession and Recovery: Suppliers to the Industry 131
8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 140
8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 145
8.6 Key Marketing Aims: Food and Drinks Manufacturing Industry Players 147
8.7 Marketing and Sales Practices During Recession and Recovery: Food and Drinks Manufacturer Industry Players 151
8.8 Expected Adaptations to Marketing Activities during Recession and Recovery: Food and Drinks Manufacturing Industry Players 157
8.9 Critical Success Factors for Choosing a Marketing Agency: Food and Drinks Manufacturing Industry Players 165
8.10 Marketing Attitudes and Approaches: Food and Drinks Manufacturing Industry Players 170
9 Appendix 172
9.1 Full Survey Results-Closed Questions 172
9.2 Methodology 177
9.3 Contact Us 178
9.4 About Global Markets Direct 178
9.5 Disclaimer 178
List of Tables

1.1 List Of Tables
Table 1: Count of Global Food and Drinks Manufacturing Industry Survey Respondents by Company Type (Number Of Respondents), 2009 Industry Survey 14
Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 14
Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 15
Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 15
Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 16
Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 16
Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 17
Table 8: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Global Respondents), 2009 24
Table 9: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 26
Table 10: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 29
Table 11: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 30
Table 12: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 32
Table 13: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer) 36
Table 14: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 39
Table 15: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 42
Table 16: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 49
Table 17: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 50
Table 18: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 51
Table 19: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 52
Table 20: Food Manufacturer Vs. Drink Manufacturer Vs. Food a Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 57
Table 21: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 58
Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009 59
Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry – Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 60
Table 24: Most Important Actions Being Implemented by Food and Drink Manufacturing Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food and Drink Manufacturing Suppliers Respondents), 2009 61
Table 25: Most Important Actions Being Implemented by Food Manufacturers, Drink Manufacturers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food Manufacturers, Drink Manufacturers Respondents), 2009 62
Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 65
Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 67
Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 68
Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 70
Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 71
Table 31: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009 72
Table 32: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry – Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009 73
Table 33: Leading Business Opportunities for Food and Drink Manufacturing Suppliers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 74
Table 34: Leading Business Opportunities for Food Manufacturers, Drink Manufacturers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Buyer Respondents), 2009 75
Table 35: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 78
Table 36: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 80
Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 83
Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 85
Table 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment andd Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 88
Table 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food & Drinks Manufacturing Industry, 2009 90
Table 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 96
Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 98
Table 43: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 100
Table 44: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 102
Table 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 105
Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 106
Table 47: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 109
Table 48: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 116
Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 118
Table 50: Key Marketing Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 120
Table 51: Key Marketing Aims Over the Next Year: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009 122
Table 52: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: Change the chart formatting 127
Table 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: change spelling chart 129
Table 54: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 135
Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 137
Table 56: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 143
Table 57: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 144
Table 58: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 145
Table 59: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 146
Table 60: Key Marketing Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 148
Table 61: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 154
Table 62: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 156
Table 63: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 160
Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 162
Table 65: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 168
Table 66: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 169
Table 67: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 170
Table 68: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 171
Table 69: Full Survey Results-Closed Questions 172
List of Figures

1.2 List Of Figures
Figure: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 20
Figure 1: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009 23
Figure 2: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 24
Figure 3: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 26
Figure 4: Company Revenue Growth Optimism in the Global Food and Drinks *-Manufacturing Industry (% All Respondents), 2009 27
Figure 5: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 28
Figure 6: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 30
Figure 7: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 31
Figure 8: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer Respondents), 2009 35
Figure 9: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 38
Figure 10: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 41
Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food Manufacturer Industry (% Food Manufacturer Industry Respondents), 2009 44
Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Drink Manufacturer Industry (% Drink Manufacturer Industry Respondents), 2009 45
Figure 13: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Branded Food / Drink Manufacturer Industry (% Branded Food / Drink Manufacturer Industry Respondents), 2009 46
Figure 14: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Contract Food / Drink Manufacturer Industry (% Contract Food / Drink Manufacturer Industry Respondents), 2009 47
Figure 15: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food and Drink Manufacturing Supplier Industry (% Food and Drink Manufacturing Supplier Industry Respondents), 2009 48
Figure 16: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 54
Figure 17: Food Manufacturer Vs. Drink Manufacturer Vs. Food and Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 56
Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 64
Figure 19: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% Buyer Respondents), 2009 66
Figure 20: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 69
Figure 21: Annual Marketing Budget in US$: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 77
Figure 22: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 78
Figure 23: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 79
Figure 24: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 82
Figure 25: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 83
Figure 26: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 84
Figure 27: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 87
Figure 28: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food & Drinks Manufacturing Industry, 2009 89
Figure 29: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 91
Figure 30: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 93
Figure 31: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 94
Figure 32: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 95
Figure 33: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 97
Figure 34: Annual Marketing Budget in US$: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 99
Figure 35: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 100
Figure 36: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 101
Figure 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 103
Figure 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 104
Figure 39: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 106
Figure 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 108
Figure 41: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 111
Figure 42: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 113
Figure 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 114
Figure 44: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 115
Figure 45: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 117
Figure 46: Key Marketing Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 120
Figure 47: Key Marketing Aims Over the Next Year: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009 121
Figure 48: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 122
Figure 49: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 123
Figure 50: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 124
Figure 51: Most Rated New Media Channels for New Business Generation: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 125
Figure 52: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 126
Figure 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 128
Figure 54: Importance of ROI Metric Types for Measuring Media Campaigns: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 130
Figure 55: Importance of ROI Metric Types for Measuring Media Campaigns: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009 131
Figure 56: Expected Adaptations to Marketing Activities During Recession and Recovery: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 133
Figure 57: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 134
Figure 58: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 136
Figure 59: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 138
Figure 60: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 139
Figure 61: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 140
Figure 62: Critical Success Factors for Choosing a Marketing Agency: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 141
Figure 63: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 142
Figure 64: Key Marketing Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 148
Figure 65: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 149
Figure 66: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 150
Figure 67: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 151
Figure 68: Most Rated New Media Channels for New Business Generation: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 152
Figure 69: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 153
Figure 70: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 155
Figure 71: Importance of ROI Metric Types for Measuring Media Campaigns: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 157
Figure 72: Expected Adaptations to Marketing Activities During Recession and Recovery: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 158
Figure 73: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 159
Figure 74: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 161
Figure 75: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 163
Figure 76: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 164
Figure 77: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 165
Figure 78: Critical Success Factors for Choosing a Marketing Agency: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 166
Figure 79: Critical Success Factors for Choosi