Global Food and Drinks Manufacturing Market Outlook to 2010: Industry ing and Sales Strategies and the Impact of Recession and Recovery

• Publication date: September 2009

What's inside this report? “Global Food and Drinks Manufacturing Market Outlook to 2010: Industry ing & Sales Strategies and the Impact of Recession and Recovery” is a new report published in association with ICD Research that analyzes how food and drinks manufacturer's and equipment, materials and service supplier's media spend, industry ing and sales strategies & practices and business are being affected by the recession. In ...

What's inside this report?

“Global Food and Drinks Manufacturing Market Outlook to 2010: Industry ing & Sales Strategies and the Impact of Recession and Recovery” is a new report published in association with ICD Research that analyzes how food and drinks manufacturer's and equipment, materials and service supplier's media spend, industry ing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, industry ing agency selection criteria, business challenges and sales tactics of leading producers and suppliers to the food and drinks manufacturing market . The report also identifies food and drink manufacturers and suppliers future growth, Merger and Acquisition and investment expectations. The research is based on an extensive survey of senior and C-level market executives from our industry leading panels.

Scope of the Research

- The opinions and forward looking statements of over 400 market executives have been captured in our in-depth survey, of which over 60% represent Director & C-level respondents
- This report covers data and analysis on media channel spend, industry ing and sales practices and market developments by food and drinks manufacturers and their suppliers
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Industry s Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include media spend activity, industry ing and sales behaviors & strategies by food and drink industry players and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by market players to overcome the leading business threats
- The report provides qualitative analysis of key market opportunities and threats and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading market players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 45% of market players are looking to increase their industry ing expenditure over the next 12 months, with only 26% looking to decrease it
- 26% of market players are adapting product portfolios or positioning to meet clients cost pressures
- 64% of industry players believe that the demonstration of confidence to their customers from increased industry ing activity in the current business climate can give their industry player an edge

Why Should You Get This Report?

- Benchmark your sales and industry ing plans with market competitors to effectively determine strategy
- Identify the specific industry ing approaches your competitors are using to win business during the recessionary climate
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of industry uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the food & beverage manufacturing market
- Effectively plan your business strategies
- Predict how the market will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the market

Global Beverage Industry

Table of Contents

1 Table Of Contents 2
1.1 List Of Tables 5
1.2 List Of Figures 9
2 Introduction 13
2.1 What is This Report About? 13
2.2 Methodology 13
2.3 Company Profile: Survey Respondents 14
3 Executive Summary 18
3.1 The Food and Drinks Manufacturing Market Is Generally Optimistic About the Recovery of the Global Economy 18
3.2 Buyers in the Market Are More Optimistic About Revenue Growth than Suppliers 18
3.3 Food and Drinks Manufacturing Firms Will Be Increasing March keting Spend Over the Next 12 Months 19
3.4 Market Players Face a Number of Key Challenges Due To the Recession 19
3.5 Suppliers and Buyers are Adapting Their March keting and Sales Strategies during Recession and Recovery to Face Immediate Business Concerns 21
4 Economic Outlook and Confidence 22
4.1 Global Economy Recovery Expectations 22
4.2 Revenue Growth Expectations 27
5 Global Food and Drinks Market Investment Outlook 33
5.1 Fastest and Slowest Growing March kets 33
5.2 Merger and Acquisition Activity Predictions 43
5.3 Suppliers’ Market Outlook 49
6 Recession and Recovery: Threats (SWOT Analysis) and Opportunities (SWOT Analysis) for the Food and Drinks Manufacturing Market 53
6.1 Leading Business Concerns Due to Recession 53
6.2 Key Actions to Overcome Business Threats (SWOT Analysis) 58
6.3 Key Actions to Maintain and Win Buyer Business 62
6.4 Leading Recession Related Business Opportunities (SWOT Analysis) 71
7 March keting Spend Activity 76
7.1 Annual March keting Budgets: Suppliers to the Market 76
7.2 Expected Change in March keting Expenditure Levels: Suppliers to the Market 80
7.3 Change in Expenditure by Media Channel: Suppliers to the Market 86
7.4 Future Investment in March keting and Sales Technology: Suppliers to the Market 93
7.5 Annual March keting Budgets: Food and Drinks Manufacturing Market Players 98
7.6 Expected Change in March keting Expenditure Levels: Food and Drinks Manufacturing Market Players 102
7.7 Change in Expenditure by Media Channel: Food and Drinks Manufacturing Market Players 107
7.8 Future Investment in March keting and Sales Technology: Food and Manufacturing Market Players 113
8 March keting and Sales Behaviors and Strategies and The Impact of Recession and Recovery 119
8.1 Key March keting Aims: Suppliers to the Market 119
8.2 March keting and Sales Practices during Recession and Recovery: Suppliers to the Market 124
8.3 Expected Adaptations to March keting Activities during Recession and Recovery: Suppliers to the Market 131
8.4 Critical Success Factors for Choosing a March keting Agency: Suppliers to the Market 140
8.5 March keting Attitudes and Approaches: Suppliers to the Market 145
8.6 Key March keting Aims: Food and Drinks Manufacturing Market Players 147
8.7 March keting and Sales Practices During Recession and Recovery: Food and Drinks Manufacturer Market Players 151
8.8 Expected Adaptations to March keting Activities during Recession and Recovery: Food and Drinks Manufacturing Market Players 157
8.9 Critical Success Factors for Choosing a March keting Agency: Food and Drinks Manufacturing Market Players 165
8.10 March keting Attitudes and Approaches: Food and Drinks Manufacturing Market Players 170
9 Appendix 172
9.1 Full Survey Results-Closed Questions 172
9.2 Methodology 177
9.3 Contact Us 178
9.4 About Global March kets Direct 178
9.5 Disclaimer 178
List of Tables

1.1 List Of Tables
Table 1: Count of Global Food and Drinks Manufacturing Market Survey Respondents by Firms Type (Number Of Respondents), 2009 Market Survey 14
Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 14
Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 15
Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 15
Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 16
Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 16
Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 17
Table 8: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Global Respondents), 2009 24
Table 9: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 26
Table 10: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 29
Table 11: Firms Revenue Growth Optimism in the Global Food and Drinks Manufacturing Market by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 30
Table 12: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 32
Table 13: Branded Food / Drink Manufacturer Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer) 36
Table 14: Contract Food / Drink Manufacturer Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 39
Table 15: Food and Drink Manufacturing Supplier Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 42
Table 16: Key Growth Areas in the Global Food and Drinks Manufacturing Market (Analysis of Supplier Respondents), 2009 49
Table 17: Key Growth Areas in the Global Food and Drinks Manufacturing Market (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 50
Table 18: Key December lining Areas in the Global Food and Drinks Manufacturing Market (Analysis of Supplier Respondents), 2009 51
Table 19: Key December lining Areas in the Global Food and Drinks Manufacturing Market (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 52
Table 20: Food Manufacturer Vs. Drink Manufacturer Vs. Food a Drink Manufacturing Supplier: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 57
Table 21: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 58
Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market (Analysis of All Respondents), 2009 59
Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market – Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 60
Table 24: Most Important Actions Being Implemented by Food and Drink Manufacturing Suppliers to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market (Analysis of Food and Drink Manufacturing Suppliers Respondents), 2009 61
Table 25: Most Important Actions Being Implemented by Food Manufacturers, Drink Manufacturers to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market (Analysis of Food Manufacturers, Drink Manufacturers Respondents), 2009 62
Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 65
Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of Buyer Respondents By Firms Turnover (% Buyer Respondents), 2009 67
Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 68
Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 70
Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Purchasing December ision Seniority (% Buyer Respondents With Purchasing December ision Influence), 2009 71
Table 31: Leading Business Opportunities (SWOT Analysis) During the Recession in the Global Food and Drinks Manufacturing Market (Analysis of All Respondents), 2009 72
Table 32: Leading Business Opportunities (SWOT Analysis) During the Recession in the Global Food and Drinks Manufacturing Market – Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009 73
Table 33: Leading Business Opportunities (SWOT Analysis) for Food and Drink Manufacturing Suppliers During the Recession in the Global Food and Drinks Manufacturing Market (Analysis of Supplier Respondents), 2009 74
Table 34: Leading Business Opportunities (SWOT Analysis) for Food Manufacturers, Drink Manufacturers During the Recession in the Global Food and Drinks Manufacturing Market (Analysis of Buyer Respondents), 2009 75
Table 35: Annual March keting Budget in USD by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 78
Table 36: Annual March keting Budget in USD by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 80
Table 37: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 83
Table 38: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 85
Table 39: Expected Increase or December rease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment andd Services Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 88
Table 40: Expected Increase or December rease in Expenditure by Media Channel Over the Next 12 Months: March keting Agency / Market Body (% March keting Agency / Market Body Respondents), Global Food & Drinks Manufacturing Market , 2009 90
Table 41: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 96
Table 42: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 98
Table 43: Annual March keting Budget in USD by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 100
Table 44: Annual March keting Budget in USD by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 102
Table 45: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 105
Table 46: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 106
Table 47: Expected Increase or December rease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 109
Table 48: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 116
Table 49: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 118
Table 50: Key March keting Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 120
Table 51: Key March keting Aims Over the Next Year: March keting Agency / Market Body (% March keting Agency / Market Body Respondents), Global Food and Drinks Manufacturing Market , 2009 122
Table 52: Most Rated New Media Channels for New Business Generation by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009: Change the chart formatting 127
Table 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009: change spelling chart 129
Table 54: Expected Adaptations to March keting Activities During Recession and Recovery by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 135
Table 55: Expected Adaptations to March keting Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 137
Table 56: Critical Success Factors for Choosing a March keting Agency by Expected Change in Future March keting Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 143
Table 57: Critical Success Factors for Choosing a March keting Agency by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 144
Table 58: Critical Success Factors for Choosing a March keting Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 145
Table 59: March keting Attitudes and Approaches - Level of Agreement With the Following Statements: Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 146
Table 60: Key March keting Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 148
Table 61: Most Rated New Media Channels for New Business Generation by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 154
Table 62: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 156
Table 63: Expected Adaptations to March keting Activities During Recession and Recovery by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 160
Table 64: Expected Adaptations to March keting Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 162
Table 65: Critical Success Factors for Choosing a March keting Agency by Expected Change in Future March keting Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 168
Table 66: Critical Success Factors for Choosing a March keting Agency by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 169
Table 67: Critical Success Factors for Choosing a March keting Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 170
Table 68: March keting Attitudes and Approaches - Level of Agreement With the Following Statements: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 171
Table 69: Full Survey Results-Closed Questions 172
List of Figures

1.2 List Of Figures
Figure: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 20
Figure 1: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings (% All Respondents), 2009 23
Figure 2: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 24
Figure 3: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 26
Figure 4: Firms Revenue Growth Optimism in the Global Food and Drinks *-Manufacturing Market (% All Respondents), 2009 27
Figure 5: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 28
Figure 6: Firms Revenue Growth Optimism in the Global Food and Drinks Manufacturing Market by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 30
Figure 7: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 31
Figure 8: Branded Food / Drink Manufacturer Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer Respondents), 2009 35
Figure 9: Contract Food / Drink Manufacturer Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 38
Figure 10: Food and Drink Manufacturing Supplier Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 41
Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food Manufacturer Market (% Food Manufacturer Market Respondents), 2009 44
Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Drink Manufacturer Market (% Drink Manufacturer Market Respondents), 2009 45
Figure 13: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Branded Food / Drink Manufacturer Market (% Branded Food / Drink Manufacturer Market Respondents), 2009 46
Figure 14: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Contract Food / Drink Manufacturer Market (% Contract Food / Drink Manufacturer Market Respondents), 2009 47
Figure 15: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food and Drink Manufacturing Supplier Market (% Food and Drink Manufacturing Supplier Market Respondents), 2009 48
Figure 16: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 54
Figure 17: Food Manufacturer Vs. Drink Manufacturer Vs. Food and Drink Manufacturing Supplier: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 56
Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 64
Figure 19: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% Buyer Respondents), 2009 66
Figure 20: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 69
Figure 21: Annual March keting Budget in USD : Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 77
Figure 22: Annual March keting Budget in USD by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 78
Figure 23: Annual March keting Budget in USD by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 79
Figure 24: Expected % Change in March keting Expenditure Levels Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 82
Figure 25: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 83
Figure 26: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 84
Figure 27: Expected Increase or December rease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 87
Figure 28: Expected Increase or December rease in Expenditure by Media Channel Over the Next 12 Months: March keting Agency / Market Body (% March keting Agency / Market Body Respondents), Global Food & Drinks Manufacturing Market , 2009 89
Figure 29: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 91
Figure 30: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 93
Figure 31: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 94
Figure 32: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 95
Figure 33: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 97
Figure 34: Annual March keting Budget in USD : Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 99
Figure 35: Annual March keting Budget in USD by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 100
Figure 36: Annual March keting Budget in USD by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 101
Figure 37: Expected % Change in March keting Expenditure Levels Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 103
Figure 38: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 104
Figure 39: Expected % Change in March keting Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 106
Figure 40: Expected Increase or December rease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 108
Figure 41: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 111
Figure 42: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 113
Figure 43: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 114
Figure 44: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 115
Figure 45: Expected March keting and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 117
Figure 46: Key March keting Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 120
Figure 47: Key March keting Aims Over the Next Year: March keting Agency / Market Body (% March keting Agency / Market Body Respondents), Global Food and Drinks Manufacturing Market , 2009 121
Figure 48: Most Important Key March keting Aims Over the Next Year by Expected Change in Future March keting Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 122
Figure 49: Most Important Key March keting Aims Over the Next Year by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 123
Figure 50: Most Important Key March keting Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 124
Figure 51: Most Rated New Media Channels for New Business Generation: Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 125
Figure 52: Most Rated New Media Channels for New Business Generation by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 126
Figure 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 128
Figure 54: Importance of ROI Metric Types for Measuring Media Campaigns: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 130
Figure 55: Importance of ROI Metric Types for Measuring Media Campaigns: March keting Agency / Market Body (% March keting Agency / Market Body Respondents), Global Food and Drinks Manufacturing Market , 2009 131
Figure 56: Expected Adaptations to March keting Activities During Recession and Recovery: Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 133
Figure 57: Expected Adaptations to March keting Activities During Recession and Recovery by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 134
Figure 58: Expected Adaptations to March keting Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 136
Figure 59: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 138
Figure 60: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Firms Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 139
Figure 61: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 140
Figure 62: Critical Success Factors for Choosing a March keting Agency: Ingredient / Equipment and Services Supplier Vs. March keting Agency / Market Body (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 141
Figure 63: Critical Success Factors for Choosing a March keting Agency by Expected Change in Future March keting Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 142
Figure 64: Key March keting Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 148
Figure 65: Most Important Key March keting Aims Over the Next Year by Expected Change in Future March keting Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 149
Figure 66: Most Important Key March keting Aims Over the Next Year by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 150
Figure 67: Most Important Key March keting Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 151
Figure 68: Most Rated New Media Channels for New Business Generation: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 152
Figure 69: Most Rated New Media Channels for New Business Generation by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 153
Figure 70: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 155
Figure 71: Importance of ROI Metric Types for Measuring Media Campaigns: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 157
Figure 72: Expected Adaptations to March keting Activities During Recession and Recovery: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 158
Figure 73: Expected Adaptations to March keting Activities During Recession and Recovery by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 159
Figure 74: Expected Adaptations to March keting Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 161
Figure 75: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 163
Figure 76: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Firms Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 164
Figure 77: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 165
Figure 78: Critical Success Factors for Choosing a March keting Agency: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 166
Figure 79: Critical Success Factors for Choosi