Table of Contents
This study provides a 360-degree perspective on the North American and European markets in 2012 for protective and marine coatings market and the resins market. Drivers and restraints for each of the 7 main industry verticals (oil and gas, water treatment, power generation, marine, manufacturing, infrastructure, and commercial architecture) have been identified and analyzed. This research service also provides a detailed snapshot of the competitive landscape of the market and presents a revenue growth forecast. Special focus is given to value chain trends, such as acquisitions and vertical integration, and product and technology trends that were highlighted at the Society of Protective Coatings' 2013 annual conference.
The 2012 protective and marine coatings (P&MC) market generated revenue of $XX billion in North America, with a base year growth rate ofXX%, and $XX billion in Europe, with a base year growth rate of XX%.
•Despite the recent global economic downturn, favorable long-term industrial trends should help the North American market grow to $XX billion by 2017, with a market revenue compound annual growth rate (CAGR) of XX%, and the European market to grow to $XXbillion, with a CAGR of XX%.
•Coating formulators are reducing solvent content to comply with more stringent environmental regulations on volatile organic compound (VOC) emissions, which has constrained the performance of new P&MC. Leading participants believe novel coating solutions will be required to overcome these challenges as scientists are beginning to encounter limitations with modifying the existing set of raw materials.
•As a result, raw material suppliers have partnered with coating formulators to develop innovative products that reduce tradeoffs between application and labor costs, high performance, and environmental impact. Although some exclusive partnerships exist, most coating formulators prefer to maintain a large supplier base so that they can guarantee feedstock and develop new synergies between hybrid sets of raw materials.
•Water-based dispersions (WBD) and high-solids coatings are developed for light- and medium-duty applications. Leading market participants continue to invest in research and development (R&D) to achieve higher levels of corrosion protection.
•Heavy metal-based, anti-corrosive pigments have traditionally been used in primers for P&MC but are being phased out because of environmental concerns. As this shift continues, corrosion inhibitors are developed to reduce environmental impact and replicate the performance of traditional inhibitors in new water-based systems.
•Because leading coating formulators are now able to produce their own resins, it has become increasingly difficult for resin suppliers to pass on higher raw material costs. In addition, coating formulators assert that they are able to earn greater value for high-performance coatings than the related increase in resin costs.
•Despite improvements in accelerated testing methods, risk-averse asset owners have increased the adoption time of new technologies. Therefore, innovative products are likely to be copied or commoditized before companies are able to fully leverage their competitive advantage, suggesting that there may be potential gains to forming exclusive partnerships that improve product development and protect intellectual property.
Key Questions This Study Will Answer
Is the market growing, how long will it continue to grow, and at what rate?
What are some of the factors that have had a significant impact on the market’s performance?
Who are the market leaders? How might the structure of the market change over time?
What kind of impact has acquisition activity had on the industry? Are there new growth strategies?
Are today’s products meeting customer needs? How are manufacturers marketing new products?
Which product attributes do asset owners find most important? How do these impact brand selection?
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