Table of Contents
Premiumisation continued to be seen in beer in Argentina, and as a result, premium lager, especially domestic premium lager, witnessed a strong growth in 2012. Advertising expenditure for Quilmes’s Stella Artois brand and Cía Cervecerías Unidas’s Heineken brand also helped to make these brands and products more widely known and sought after. Premium lager gradually gained share in lager in volume terms in recent years. In 2007 it reached a 10% share of total beer volume sales, and climbed to...
Euromonitor International's Beer in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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