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India Restaurant Market Outlook to 2018 - Quick Service Restaurants to Drive the Future Growth

  • June 2013
  • -
  • Ken Research Private Limited
  • -
  • 171 pages

Summary

Table of Contents

EXECUTIVE SUMMARY

The report titled ‘India Restaurant Market Outlook to 2018 – Quick Service Restaurants to Drive the Future Growth’ provides a comprehensive analysis of the various aspects such as market size, segmentation, trends and developments and future projections of the restaurant market in India which is mainly comprised of the unorganized and organized restaurant market. The unorganized restaurant market includes the roadside vendors, Dhabas, Chinese vans and trolleys. The organized restaurant market includes the Quick Service Restaurants (QSR), the full service restaurants, PBCL (Pubs, Bars, Clubs and Lounges) and the food courts and kiosks. The report provides the market share and company profiles of major players in major segments.
The restaurant industry in India, which is mainly driven by the young population aged 15 to 44 years has registered revenues of INR ~ crores in FY’2013. The industry has witnessed a sound growth which has been fueled by the advent of large number of national as well as international chains in the organized market. Many international chains such as the Mc Donald’s, KFC, Dominos and Pizza Hut largely have dominated the organized restaurant market in the country over the years. The overall restaurant market has grown at a CAGR of 6.6% from FY’2008 to FY’2013 and has witnessed an increase in revenues to INR ~ crores in FY’2013 from INR ~ crores in FY’2008.

The changing lifestyles with the increasing nuclear families and a rise in the urbanization in India over the past years have also supported the growth of the restaurant market in India. Additionally, the customer preference for the cuisine has seen a transition in India from consuming the traditional Indian food to trying out different cuisines such as the Chinese, Italian and Mexican. Due to the growing exposure to the international cultures and lifestyles, the Indian population has started developing their tastes and is reaching out to restaurants more often which offer different cuisines apart from Indian cuisine. This change in the taste preference of the people in India has motivated many international and Indian players to expand their reach in the Indian restaurant market.

The Indian organized restaurant chain market has witnessed an upward trend and has grown at a CAGR of 19.1% from FY’2008 to FY’2013 where it has witnessed revenues of INR ~ crores in FY’2013 growing from INR ~ crores in FY’2008. The organized chain market in India includes a large number of players in the QSR, full service, PBCL and the food court segments. The market has significantly expanded primarily owing to the high demand among the large Indian population over the years.

The Quick Service Restaurants (QSR) and the casual dining restaurants account for a major share of the revenues of the organized chain market in India. The QSR’s and the casual dining restaurants together contributed a market share of 80.6% in FY’2013 to the organized restaurant chain market. The revenue from QSR’s reached to INR ~ crores in FY’2013 and the casual dining restaurants registered revenues of INR ~ crores in FY’2013. Many global players in the QSR segment such as CCD, Dominos, Mc Donald’s and KFC have expanded their reach to the small cities in India and thus have managed to increase the footfall in their outlets. Further, the QSR’s in India have their presence in different formats such as dine-in, food courts in malls and drive-ins in highways which has provided the customers an easy access to these restaurants. Apart from the global players, many of the domestic players in India such as Nirula’s and Kaati Zone have also attracted the eating out population in India by offering quick service at affordable prices.

It is estimated that Indian restaurant market revenues will reach INR ~ crores by FY’2018 and is expected to grow at a CAGR of 10.9% during FY’2013 to FY’2018 from revenues of INR ~ crores in FY’2013. The revenues are estimated to be largely driven by the increase in the disposable incomes and changing food habits of the people.

KEY TOPICS COVERED IN THE REPORT:

- The market segmentation of India restaurant market by organized and unorganized restaurant market.
- The market segmentation of India organized restaurant market by organized chain market and standalone market in hotels.
- The market segmentation of organized chain market by the type of service.
- The market size, future outlook and projections of the organized restaurant market in India.
- The market size, future outlook and projections of the Quick Service Restaurants (QSR) market in India.
- The market size, future outlook and projections of the full service restaurant market in India.
- The market size of the fine dining restaurant market in India and future outlook and projections of the fine dining restaurant market in India.
- The market size, future outlook and projections of the casual dining restaurant market in India.
- Market size, future outlook and projections of the PBCL (Pubs, Bars, Clubs and Lounges) in India.
- Market size, future outlook and projections of the food court and kiosks Market in India.
- India online market segementation by the type of service.
- The market size, future outlook and projections of the unorganized restaurant market in India
- Trends and developments of India Restaurant market.
- Profiles of major players in India Restaurant market.

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