Confectionery Market Overview in Germany

  • December 2011
  • -
  • MarketLine

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The confectionery industry consists of chocolate, gum, cereal bars and sugar confectionery. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using constant annual average exchange rates. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Ferrero S.p.A. 23
Mars, Inc. 24
Kraft Foods, Inc. 26
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value projection 32
Market volume projection 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40


Index of Tables
Data table 1: Germany confectionery market sales : USD million, 2005-09 10
Data table 2: Germany confectionery industry volume: million kilograms, 2005-09 11
Data table 3: Germany confectionery industry sector ation I:% share, by value, 2009 12
Data table 4: Germany confectionery industry sector ation II: % share, by value, 2009 13
Data table 5: Germany confectionery industry share: % share, by value, 2009 14
Data table 6: Ferrero S.p.A.: key facts 23
Data table 7: Mars, Inc.: key facts 24
Data table 8: Kraft Foods, Inc.: key facts 26
Data table 9: Kraft Foods, Inc.: key financials ($) 28
Data table 10: Kraft Foods, Inc.: key financial ratios 29
Data table 11: Germany confectionery industry distribution: % share, by value, 2009 31
Data table 12: Germany confectionery market sales projection : USD million, 2009-14 32
Data table 13: Germany confectionery industry volume projection : million kilograms, 2009-14 33
Data table 14: Germany size of population (million), 2005-09 34
Data table 15: Germany gdp (constant 2000 prices, USD billion), 2005-09 34
Data table 16: Germany gdp (current prices, USD billion), 2005-09 34
Data table 17: Germany inflation, 2005-09 35
Data table 18: Germany consumer price index (absolute), 2005-09 35
Data table 19: Germany exchange rate, 2005-09 35


Index of Figures
Chart 1: Germany confectionery market sales : USD million, 2005-09 10
Chart 2: Germany confectionery industry volume: million kilograms, 2005-09 11
Chart 3: Germany confectionery industry sector ation I:% share, by value, 2009 12
Chart 4: Germany confectionery industry sector ation II: % share, by value, 2009 13
Chart 5: Germany confectionery industry share: % share, by value, 2009 14
Chart 6: Forces driving competition in the confectionery industry in Germany, 2009 15
Chart 7: Drivers of buyer power in the confectionery industry in Germany, 2009 17
Chart 8: Drivers of supplier power in the confectionery industry in Germany, 2009 18
Chart 9: Factors influencing the likelihood of new entrants in the confectionery industry in Germany, 2009 19
Chart 10: Factors influencing the threat of substitutes in the confectionery industry in Germany, 2009 21
Chart 11: Drivers of degree of rivalry in the confectionery industry in Germany, 2009 22
Chart 12: Kraft Foods, Inc.: revenues and profitability 29
Chart 13: Kraft Foods, Inc.: assets and liabilities 30
Chart 14: Germany confectionery industry distribution: % share, by value, 2009 31
Chart 15: Germany confectionery market sales projection : USD million, 2009-14 32
Chart 16: Germany confectionery industry volume projection : million kilograms, 2009-14 33

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