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Home Care in Peru

  • February 2016
  • -
  • Euromonitor International
  • -
  • 63 pages

Home care growth rates declined during the last two years of the review period, which was due to the slowing economy since most low- and middle/low-income consumers were using multi-purpose cleaners or bleach to satisfy their different needs. In this context, value-added products posted the best performances as they were in demand from middle/high- and high-income households to obtain better results during the cleaning process. Such products included liquid detergents, stain removers and toilet...

Euromonitor International's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Peru
HOME CARE IN PERU
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Value-added Products Present Highest Growth Rates
Local Companies Lead Home Care
Wide Distribution Network Is A Must
Consumers Are Strongly Driven by Advertising and Promotions
Smaller Pack Sizes Help To Penetrate Peruvian Market
Key Trends and Developments
Peruvian Economy Will Undergo A Recovery in 2017
Traditional Channels Still Dominate Distribution
Innovations Slowly Penetrate Peru
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Alicorp Saa in Home Care (peru)
Strategic Direction
Key Facts
Summary 2 Alicorp SAA: Key Facts
Summary 3 Alicorp SAA: Operational Indicators
Competitive Positioning
Summary 4 Alicorp SAA: Competitive Position 2015
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 5 Clorox Perú SA: Key Facts
Competitive Positioning
Summary 6 Clorox Perú SA: Competitive Position 2015
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 7 Intradevco Industrial SA: Key Facts
Summary 8 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
Summary 9 Intradevco Industrial SA: Competitive Position 2015
Perfumerías Unidas SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 10 Perfumerías Unidas SA: Key Facts
Summary 11 Perfumerías Unidas SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 12 Perfumerías Unidas SA: Competitive Position 2015
Procter and Gamble Perú SRL in Home Care (peru)
Strategic Direction
Key Facts
Summary 13 Procter and Gamble Perú SRL: Key Facts
Summary 14 Procter and Gamble Perú SRL: Operational Indicators
Competitive Positioning
Summary 15 Procter and Gamble Peru SRL: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Air Care: % Value 2011-2015
Table 14 LBN Brand Shares of Air Care: % Value 2012-2015
Table 15 Forecast Sales of Air Care by Category: Value 2015-2020
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2010-2015
Table 18 Sales of Bleach: % Value Growth 2010-2015
Table 19 NBO Company Shares of Bleach: % Value 2011-2015
Table 20 LBN Brand Shares of Bleach: % Value 2012-2015
Table 21 Forecast Sales of Bleach: Value 2015-2020
Table 22 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2010-2015
Category Data
Table 24 Sales of Dishwashing by Category: Value 2010-2015
Table 25 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 27 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 28 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2010-2015
Table 31 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 32 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 33 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 34 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Household Possession of Washing Machines 2010-2015
Category Data
Table 37 Sales of Laundry Care by Category: Value 2010-2015
Table 38 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 39 Sales of Laundry Aids by Category: Value 2010-2015
Table 40 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 41 Sales of Laundry Detergents by Category: Value 2010-2015
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 43 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 44 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 45 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 46 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 47 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 49 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Polishes by Category: Value 2010-2015
Table 52 Sales of Polishes by Category: % Value Growth 2010-2015
Table 53 NBO Company Shares of Polishes: % Value 2011-2015
Table 54 LBN Brand Shares of Polishes: % Value 2012-2015
Table 55 Forecast Sales of Polishes by Category: Value 2015-2020
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Surface Care by Category: Value 2010-2015
Table 58 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 61 NBO Company Shares of Surface Care: % Value 2011-2015
Table 62 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 63 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Toilet Care by Category: Value 2010-2015
Table 66 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 67 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 68 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 69 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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