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Mitsui Norin Co Ltd in Hot Drinks (Japan)

  • March 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

As the leading producer of black tea in Japan, Mitsui Norin aims to reinvigorate demand for black tea as flagging sales threaten the category’s future. The company aims to promote black tea by actively researching the health benefits of tea as well as running promotional campaigns to educate consumers about black tea.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Mitsui Norin Co Ltd in Hot Drinks (Japan)
Euromonitor International
March 2016


Strategic Direction
Key Facts
Summary 1 Mitsui Norin Co Ltd: Key Facts
Summary 2 Mitsui Norin Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Mitsui Norin Co Ltd: Competitive Position 2015

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