Confectionery Market Overview in Norway

  • December 2011
  • -
  • MarketLine

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The confectionery industry consists of chocolate, gum, cereal bars and sugar confectionery. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using constant annual average exchange rates. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Kraft Foods, Inc. 23
Orkla ASA 28
Cloetta Fazer AB 33
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value projection 37
Market volume projection 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45


Index of Tables
Data table 1: Norway confectionery market sales : USD million, 2005-09 10
Data table 2: Norway confectionery industry volume: million kilograms, 2005-09 11
Data table 3: Norway confectionery industry sector ation I:% share, by value, 2009 12
Data table 4: Norway confectionery industry sector ation II: % share, by value, 2009 13
Data table 5: Norway confectionery industry share: % share, by value, 2009 14
Data table 6: Kraft Foods, Inc.: key facts 23
Data table 7: Kraft Foods, Inc.: key financials ($) 25
Data table 8: Kraft Foods, Inc.: key financial ratios 26
Data table 9: Orkla ASA: key facts 28
Data table 10: Orkla ASA: key financials ($) 30
Data table 11: Orkla ASA: key financials (NOK) 30
Data table 12: Orkla ASA: key financial ratios 31
Data table 13: Cloetta Fazer AB: key facts 33
Data table 14: Cloetta Fazer AB: key financials ($) 34
Data table 15: Cloetta Fazer AB: key financials (SEK) 34
Data table 16: Cloetta Fazer AB: key financial ratios 34
Data table 17: Norway confectionery industry distribution: % share, by value, 2009 36
Data table 18: Norway confectionery market sales projection : USD million, 2009-14 37
Data table 19: Norway confectionery industry volume projection : million kilograms, 2009-14 38
Data table 20: Norway size of population (million), 2005-09 39
Data table 21: Norway gdp (constant 2000 prices, USD billion), 2005-09 39
Data table 22: Norway gdp (current prices, USD billion), 2005-09 39
Data table 23: Norway inflation, 2005-09 40
Data table 24: Norway consumer price index (absolute), 2005-09 40
Data table 25: Norway exchange rate, 2005-09 40


Index of Figures
Chart 1: Norway confectionery market sales : USD million, 2005-09 10
Chart 2: Norway confectionery industry volume: million kilograms, 2005-09 11
Chart 3: Norway confectionery industry sector ation I:% share, by value, 2009 12
Chart 4: Norway confectionery industry sector ation II: % share, by value, 2009 13
Chart 5: Norway confectionery industry share: % share, by value, 2009 14
Chart 6: Forces driving competition in the confectionery industry in Norway, 2009 15
Chart 7: Drivers of buyer power in the confectionery industry in Norway, 2009 17
Chart 8: Drivers of supplier power in the confectionery industry in Norway, 2009 18
Chart 9: Factors influencing the likelihood of new entrants in the confectionery industry in Norway, 2009 19
Chart 10: Factors influencing the threat of substitutes in the confectionery industry in Norway, 2009 21
Chart 11: Drivers of degree of rivalry in the confectionery industry in Norway, 2009 22
Chart 12: Kraft Foods, Inc.: revenues and profitability 26
Chart 13: Kraft Foods, Inc.: assets and liabilities 27
Chart 14: Orkla ASA: revenues and profitability 31
Chart 15: Orkla ASA: assets and liabilities 32
Chart 16: Cloetta Fazer AB: revenues and profitability 35
Chart 17: Cloetta Fazer AB: assets and liabilities 35
Chart 18: Norway confectionery industry distribution: % share, by value, 2009 36
Chart 19: Norway confectionery market sales projection : USD million, 2009-14 37
Chart 20: Norway confectionery industry volume projection : million kilograms, 2009-14 38

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