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De Bijenkorf BV in Luxury Goods (Netherlands)

  • November 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Summary

Table of Contents

De Bijenkorf is concentrating on consolidating its position as the leading luxury department store in the Netherlands. With its new store redesign and more of a focus on luxury brands, the retailer is set to consolidate its position with a more luxury concept. The company is investing in marketing actions which aim to generate inspiration when the customer visits the store in terms of appearance and service, with luxury yet sober elements to appeal to affluent Dutch consumers. De Bijenkorf is al...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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