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Lion Group, The in Retailing (Vietnam)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Over the forecast period, The Lion Group is expected to experience a slowdown in its distribution expansion rate and focus on strategic marketing with appealing public events in order to create an engaging one-stop entertaining and shopping destination. With one store closing in Hanoi in January 2015, the group is expected to be more cautious in its bid to gain further penetration over the forecast period in terms of target audience and store location.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Lion Group, The in Retailing (Vietnam)
LION GROUP, THE IN RETAILING (VIETNAM)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Competitive Positioning
Summary 1 The Lion Group: Competitive Position 2015












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