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Luxury Writing Instruments and Stationery in Italy

  • January 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

This category has suffered not only from the recession but also from being less fashionable than other luxury goods. Moreover, given the rise in technology, such as computers and mobile phones, there is less demand for stationery, with people choosing to text or e-mail rather than write letters. However, luxury writing instruments continue to be popular complementary products that are distributed via luxury boutiques alongside purchases of other luxury goods.

Euromonitor International's Luxury Writing Instruments and Stationery in Italy report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Stationery, Luxury Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Luxury Writing Instruments and Stationery in Italy
LUXURY WRITING INSTRUMENTS AND STATIONERY IN ITALY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery by Category: Value 2010-2015
Table 2 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2010-2014
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2011-2014
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2010-2015
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2015-2020
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2015-2020
Executive Summary
Slow But Steady Growth for Luxury Goods in 2015
Positive Performance for All Luxury Goods Categories
Significant Fragmentation Continues To Characterise the Luxury Goods Market
Non-grocery Specialists Remains the Leading Channel While the Internet Makes Headway
Despite A Faltering Economy, Foreign Demand Set To Remain Strong for Luxury Goods
Key Trends and Developments
Adverse Economic Conditions, Both at Home and Abroad, Continue To Hinder Sales of Luxury Goods
Retailers Become More Inventive in Order To Appeal To A More Eclectic Consumer Mix
Changing Distribution Trends Come at the Expense of Regular Channels in 2015
Distribution
Summary 1 Selected Luxury Department Stores: Number of Outlets 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources












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