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Luxury Writing Instruments and Stationery in Italy

  • December 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Luxury writing instruments and stationery is suffering from changes in the way that people communicate, with a strong shift towards electronic communication methods and away from hand-written notes and letters. People are writing less due to the popularity of smartphones and computers. However, luxury writing instruments was less affected than overall writing instruments by this trend, chiefly due to these products often being purchased as gifts.

Euromonitor International’s Luxury Writing Instruments and Stationery in Italy report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Stationery, Luxury Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Luxury Writing Instruments and Stationery in Italy
LUXURY WRITING INSTRUMENTS AND STATIONERY IN ITALY
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery by Category: Value 2011-2016
Table 2 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2011-2015
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2012-2015
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2011-2016
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2016-2021
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2016-2021
Executive Summary
Sales Supported by Slight Rise in Economic Confidence and Shopping Tourism
Focus on Younger Consumers Encourages Strong Digital Strategy
Italian Players Attract Domestic Consumers and Tourists Alike
Boutiques Dominate But Internet Retailing Surges in Share
Slightly Stronger Growth Ahead As Economy Grows and Tourist Numbers Rise
Key Trends and Developments
Feeble Economic Growth With Rising Income Disparity
Millennials Increasingly in Focus Despite Population Ageing
Italian Players Continue To Lead With Heritage Appealing To Tourists and Domestic Consumers Alike
Boutiques Remain Dominant But Consumers Increasingly Shop Online
Distribution
Summary 1 Select Luxury Shopping Centres: 2016
Summary 2 Select Luxury Department Stores: 2016
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2011-2016
Table 9 Sales of Luxury Goods by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Luxury Goods: % Value 2011-2015
Table 11 LBN Brand Shares of Luxury Goods: % Value 2012-2015
Table 12 Distribution of Luxury Goods by Format: % Value 2011-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2016
Table 14 Forecast Sales of Luxury Goods by Category: Value 2016-2021
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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