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2016 The Multiple Beverage Marketplace in the U.S.

  • June 2016
  • -
  • Beverage Marketing
  • -
  • 292 pages


Table of Contents

This report by Beverage Marketing Corp. READY TO GO.

If you need the big picture, this U.S. multiple beverage industry overview is for you. This comprehensive market research report from Beverage Marketing Corporation covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach across eleven U.S. alcohol and non-alcohol beverage types.

The answers you need:
In addition, BMC's market research also offers key trends and statistics, discusses new products and contains exclusive projections for each category. The report provides an all-channel-inclusive picture, capturing 100% of volume, wholesale and retail dollars for each beverage category it covers. If you need cross-category perspective, you won't want to miss the wealth of information contained in this industry report.

Get answers to questions including:
- How did the main beverage categories perform in the U.S. market in 2015? What share of stomach do they hold?
- What are the trends and developments in the latest alcohol and non-alcohol segment growth rates? How do market drivers and results differ between LRBs and adult beverages?
- How does each category’s volume, growth and market share compare to their respective wholesale dollar sales and retail dollar sales results?
- How do various categories stack up in an all-sales-channel-inclusive, cross-category comparison?
- How have the different groups’ market shares shifted over time? Which categories have exhibited consistent share erosion? Which categories are gaining share?
How are these categories projected to grow over the next five years?

This report features:
Highlights of The Multiple Beverage Marketplace in the U.S. include:
- An overview of development in the major categories, including a bird’s eye view of the industry as a whole and discussion current industry trends.
- Concise discussions of eleven beverage categories: beer, bottled water, carbonated soft drinks, coffee (including break-out for ready-to-drink), distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea (including break-out for ready-to-drink) and wine. Also includes data for value added water.
- A breakdown of the industry by both volume, producers’ sales and retail sales by beverage category, providing historical and current data, each beverage category's market share as well as growth trends.
- Per capita consumption figures.
- Bottled water data by segment including domestic non-sparkling retail premium PET, retail 1 -2.5 gallon, direct delivery bulk, sparkling waters and others.
- A look at share of market held by tea bags vs. RTD Tea, iced tea mix and loose tea as well as volume and growth statistics for each segment.
- Distilled spirits supplier sales, wholesale sales and retail sales by segment including vodka, rum, cordials and liqueurs, rum, straight whiskey, tequila, Canadian whiskey, Scotch, brandy & cognac, gin, blended whiskey, prepared cocktails and Irish whiskey.
- Consumption statistics for a broad range of adult beverages
- An executive summary of the U.S. wine market trends by segment including historical and current consumption for subcategories including domestic and imported table wine, domestic and imported champagne/sparkling wine, and domestic and imported vermouth/aperitif, plus a look at trends for domestic vs. imported wine consumption.
- Growth forecasts through 2020 are a key component of this report, allowing you to compare growth potential across beverage industry segments. Included are Beverage Marketing’s five-year projections for volume, sales, market shares, per capita consumption and compound annual growth projections for each beverage group and analysis of the forces determining each category’s future.

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