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2016 The Multiple Beverage Marketplace in the U.S.

  • June 2016
  • -
  • Beverage Marketing
  • -
  • 292 pages

This report by Beverage Marketing Corp. READY TO GO.

If you need the big picture, this U.S. multiple beverage industry overview is for you. This comprehensive market research report from Beverage Marketing Corporation covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach across eleven U.S. alcohol and non-alcohol beverage types.

The answers you need:
In addition, BMC's market research also offers key trends and statistics, discusses new products and contains exclusive projections for each category. The report provides an all-channel-inclusive picture, capturing 100% of volume, wholesale and retail dollars for each beverage category it covers. If you need cross-category perspective, you won't want to miss the wealth of information contained in this industry report.

Get answers to questions including:
- How did the main beverage categories perform in the U.S. market in 2015? What share of stomach do they hold?
- What are the trends and developments in the latest alcohol and non-alcohol segment growth rates? How do market drivers and results differ between LRBs and adult beverages?
- How does each category’s volume, growth and market share compare to their respective wholesale dollar sales and retail dollar sales results?
- How do various categories stack up in an all-sales-channel-inclusive, cross-category comparison?
- How have the different groups’ market shares shifted over time? Which categories have exhibited consistent share erosion? Which categories are gaining share?
How are these categories projected to grow over the next five years?

This report features:
Highlights of The Multiple Beverage Marketplace in the U.S. include:
- An overview of development in the major categories, including a bird’s eye view of the industry as a whole and discussion current industry trends.
- Concise discussions of eleven beverage categories: beer, bottled water, carbonated soft drinks, coffee (including break-out for ready-to-drink), distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea (including break-out for ready-to-drink) and wine. Also includes data for value added water.
- A breakdown of the industry by both volume, producers’ sales and retail sales by beverage category, providing historical and current data, each beverage category's market share as well as growth trends.
- Per capita consumption figures.
- Bottled water data by segment including domestic non-sparkling retail premium PET, retail 1 -2.5 gallon, direct delivery bulk, sparkling waters and others.
- A look at share of market held by tea bags vs. RTD Tea, iced tea mix and loose tea as well as volume and growth statistics for each segment.
- Distilled spirits supplier sales, wholesale sales and retail sales by segment including vodka, rum, cordials and liqueurs, rum, straight whiskey, tequila, Canadian whiskey, Scotch, brandy & cognac, gin, blended whiskey, prepared cocktails and Irish whiskey.
- Consumption statistics for a broad range of adult beverages
- An executive summary of the U.S. wine market trends by segment including historical and current consumption for subcategories including domestic and imported table wine, domestic and imported champagne/sparkling wine, and domestic and imported vermouth/aperitif, plus a look at trends for domestic vs. imported wine consumption.
- Growth forecasts through 2020 are a key component of this report, allowing you to compare growth potential across beverage industry segments. Included are Beverage Marketing’s five-year projections for volume, sales, market shares, per capita consumption and compound annual growth projections for each beverage group and analysis of the forces determining each category’s future.

Table Of Contents

2016 The Multiple Beverage Marketplace in the U.S.
1. THE U.S. BEVERAGE MARKET
The National Beverage Market
- Overview
- New Products
- Non-Alcoholic Trends
- Alcoholic Trends
The National Beverage Market by Category
- Beer
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Distilled Spirits
- Energy Drinks
- Fruit Beverages
- Milk
- Sports Beverages
- Tea
- Value-Added Water
•Wine

Exhibits
U.S. Beverage Market Volume by Category 2010 - 2015
U.S. Beverage Market Share of Volume by Category 2010 - 2015
U.S. Beverage Market Change in Volume by Category 2011 - 2015
U.S. Beverage Market Producers' Sales by Category 2010 - 2015
U.S. Beverage Market Share of Producers' Sales by Category 2010 - 2015
U.S. Beverage Market Change in Producers' Sales by Category 2011 - 2015
U.S. Beverage Market Estimated Retail Sales by Category 2010 - 2015
U.S. Beverage Market Estimated Share of Retail Sales by Category 2010 - 2015
U.S. Beverage Market Estimated Change in Retail Sales by Category 2011 - 2015
U.S. Beverage Market Per Capita Consumption by Category 2010 - 2015
U.S. Beverage Market New Product Introductions by Category 2010 - 2015
U.S. Beverage Market Share of New Product Introductions by Category 2010 - 2015
U.S. Beverage Market Change in New Product Introductions by Category 2011 - 2015
2. THE U.S. BEER MARKET
The National Beer Market
- Overview
- Volume
- Per Capita Consumption
- Growth

Exhibits
U.S. Beer Market Volume 1965 - 2015
U.S. Beer Market Change in Volume 1976 - 2015
U.S. Beer Market Per Capita Consumption 1965 - 2015
U.S. Beer Market Compound Annual Growth 1982 - 2015
3. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
- Overview
- Volume
- Per Capita Consumption
- Volume by Segment
- Wholesale Dollar Sales
- Prices

Exhibits
U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 - 2015
U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 - 2015
U.S. Bottled Water Market Volume by Segment 1976 - 2015
U.S. Bottled Water Market Share of Volume by Segment 1976 - 2015
U.S. Bottled Water Market Change in Volume by Segment 1977 - 2015
U.S. Bottled Water Market Estimated Wholesale Dollars 1984 - 2015
U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 - 2015
U.S. Bottled Water Market Change in Wholesale Dollars 1985 - 2015
U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2015
4. THE U.S. CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market
- Overview
- Volume
- Per Capita Consumption
- Growth

Exhibits
U.S. Soft Drink Market Volume and Change 1960 - 2015
U.S. Soft Drink Market Per Capita Consumption 1970 - 2015
U.S. Soft Drink Market Compound Annual Growth 1970 - 2015
5. THE U.S. COFFEE MARKET
The National Coffee Market
- Overview
- Per Capita Consumption
The National RTD Coffee Market
- Overview

Exhibits
Global Green Coffee Market Volume and Change 1994 - 2015
U.S. Coffee Market Estimated Volume and Change 1983 - 2015
U.S. Coffee Market Per Capita Consumption 1983 - 2015
U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 - 2015
U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 - 2015
6. THE U.S. DISTILLED SPIRITS MARKET
The National Distilled Spirits Market
- Overview
- Volume
- Growth
- Retail Sales
- Per Capita Consumption

Exhibits
U.S. Distilled Spirits Market Volume and Change 1950 - 2015
U.S. Distilled Spirits Market Consumption by Category 2010 - 2015
U.S. Distilled Spirits Market Share of Consumption by Category 2010 - 2015
U.S. Distilled Spirits Market Change in Consumption by Category 2011 - 2015
U.S. Distilled Spirits Market Growth 1955 - 2015
U.S. Distilled Spirits Market Retail Sales by Category 2012 - 2015
U.S. Distilled Spirits Market Share of Retail Sales by Category 2012 - 2015
U.S. Distilled Spirits Market Change in Retail Sales by Category 2013 - 2015
U.S. Distilled Spirits Market Per Capita Consumption 1950 - 2015
7. THE U.S. ENERGY DRINK MARKET
The National Energy Drink Market
- Overview
- Volume and Dollars
- Per Capita Consumption

Exhibits
U.S. Energy Drink Market Wholesale Dollars and Volume 1997 - 2015
U.S. Energy Drink Market Per Capita Consumption 1997 - 2015
8. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
- Overview
- Volume
- Wholesale Dollar Sales
- Per Capita Consumption

Exhibits
U.S. Fruit Beverage Market Volume and Change 1980 - 2015
U.S. Fruit Beverage Market Segments Volume 2010 - 2015
U.S. Fruit Beverage Market Segments Share of Volume 2010 - 2015
U.S. Fruit Beverage Market Segments Change in Volume 2011 - 2015
U.S. Fruit Beverage Market Total Wholesale Dollars and Change 1982 - 2015
U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 - 2015
U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 - 2015
U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 - 2015
U.S. Fruit Beverage Market Per Capita Consumption 1980 - 2015
U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 - 2015
9. THE U.S. MILK MARKET
The National Milk Market
- Overview
- Volume
- Per Capita Consumption
- Growth

Exhibits
U.S. Fluid Milk Market Volume, Weight and Change 1975 - 2015
U.S. Fluid Milk Market Per Capita Consumption 1975 - 2015
U.S. Fluid Milk Market Compound Annual Growth 1980 - 2015
10. THE U.S. SPORTS BEVERAGE MARKET
The National Sports Beverage Market
- Overview
- Volume and Dollars
- Per Capita Consumption

Exhibits
U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 - 2015
U.S. Sports Beverage Market Change in Dollars and Volume 1986 - 2015
U.S. Sports Beverage Market Per Capita Consumption 1985 - 2015
11. THE U.S. TEA MARKET
The National Tea Market
- Overview
- Volume by Segments
- Per Capita Consumption

Exhibits
U.S. Tea Market Estimated Consumption by Segment 2010 - 2015
U.S. Tea Market Share of Consumption by Segment 2010 - 2015
U.S. Tea Market Change in Consumption by Segment 2011 - 2015
U.S. Tea Market Per Capita Consumption by Segment 2010 - 2015
12. THE U.S. WINE MARKET
The National Wine Market
- Overview
- Volume
- Growth
- Per Capita Consumption

Exhibits
U.S. Wine Market Volume and Change 1950 - 2015
U.S. Wine Market Volume by Category 2011 - 2015
U.S. Wine Market Share of Volume by Category 2011 - 2015
U.S. Wine Market Change in Volume by Category 2012 - 2015
U.S. Wine Market Compound Annual Growth 1955 - 2015
U.S. Wine Market Per Capita Consumption 1950 - 2015
13. THE PROJECTED U.S. BEVERAGE MARKET
The Projected National Beverage Market
- Overview
The Projected National Beverage Market by Category
- Beer
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Distilled Spirits
- Energy Drinks
- Fruit Beverages
- Milk
- Sports Beverages
- Tea
- Value-Added Water
- Wine

Exhibits
Projected U.S. Beverage Market Volume by Category 2015 - 2020
Projected U.S. Beverage Market Share of Volume by Category 2015 - 2020
Projected U.S. Beverage Market Compound Annual Growth in Volume by Category 2015 - 2020
Projected U.S. Beverage Market Producers' Sales by Category 2015 - 2020
Projected U.S. Beverage Market Share of Producers' Sales by Category 2015 - 2020
Projected U.S. Beverage Market Compound Annual Growth in Producers' Sales by Category 2015 - 2020
Projected U.S. Beverage Market Estimated Retail Sales by Category 2015 - 2020
Projected U.S. Beverage Market Share of Retail Sales by Category 2015 - 2020
Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by Category 2015 - 2020
Projected U.S. Beverage Market Per Capita Consumption by Category 2015 - 2020

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