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2015 The Multiple Beverage Marketplace in the U.S.

  • May 2015
  • -
  • Beverage Marketing
  • -
  • 279 pages

This report by Beverage Marketing Corp. READY TO GO.

If you need the big picture, this Beverage Marketing Corporation overview report is for you. This comprehensive market research report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach. It also offers key trends and statistics across eleven U.S. alcohol and non–alcohol beverage types, discusses new products and contains Beverage Marketing's exclusive projections through 2019 for each category. The Multiple Beverage Marketplace in the U.S. provides an all-channel-inclusive picture, capturing 100% of volume, wholesale and retail $ for each beverage category it covers.

The answers you need

How did the main beverage categories perform in the U.S. market in 2014? What share of stomach do they hold?
What are the trends and developments behind the latest alcohol and non-alcohol segment growth rates? How do market drivers and results differ between LRBs and adult beverages?
How does each category’s volume, growth and market share compare to their their respective wholesale dollar sales and retail dollar sales results?
What are the numbers behind the growth statistics over time? How do various categories stack up in an all-sales-channel-inclusive, cross-category comparison? How do the various categories compare in market size by various relevant metrics including volume and dollar sales?
How have the various categories’ market share shifted over time? Which categories have exhibited consistent share erosion? Which categories are gaining share?
How are these categories projected to grow over the next five years?

This report features

The Multiple Beverage Marketplace in the U.S. provides a comprehensive overview of the entire domestic beverage marketplace, providing a look at trends for the market and eleven key categories. Highlights include:

An overview of development in the major categories, including a bird’s eye view of the industry as a whole and discussion current industry trends
Concise discussions of eleven beverage categories including beer, bottled water, carbonated soft drinks, coffee (including break-out for ready-to-drink) distilled spirits, energy drinks, fruit beverages, milks, sports beverages, tea (including break-out for ready-to-drink) and wine. Also includes data for value added water
A breakdown of the industry by both volume, producers' sales and retail sales by beverage category, providing historical and current data, market shares and growth
Per capita consumption figures
Bottled water data by segment including domestic non-spartkling retail premium PET, retail 1 -2.5 gallon, direct delivery bulk, sparkling waters and others
A look at share of market held by tea bags vs. RTD Tea, Iced Tea Mix and loose tea as well as volume and growth statistics for each segment
Distilled Spirits supplier sales, wholesale sales and retail sales by segment including vodka, rum, cordials and liqueurs, rum, straight whiskey, tequila, Canadian Whiskey, Scotch, Brandy & Cognac, Gin, Blended Whiskey, Prepared Cocktails and Irish Whiskey
Consumption statistics for a broad range of adult beverages provided by Beverage Marketing’s alliance partner, Technomic, Inc.
An executive summary of the U.S. wine market trends by segment including historical and current consumption for subcategories including domestic and imported table wine, domestic and imported champagne/sparkling wine, domestic and imported vermouth/aperitif and wine coolers, plus a look at trend shifts for domestic vs. imported wine consumption
Growth Forecasts through 2019 include Beverage Marketing’s volume, sales, market shares, per capita consumption and compound annual growth projections for each beverage group and analysis of the forces determining each category’s future.

Table Of Contents

2015 The Multiple Beverage Marketplace in the U.S.
1. THE U.S. BEVERAGE MARKET
The National Beverage Market
- Overview
- New Products
- Non-Alcoholic Trends
- Alcoholic Trends
The National Beverage Market by Category
- Beer
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Distilled Spirits
- Energy Drinks
- Fruit Beverages
- Milk
- Sports Beverages
- Tea
- Value-Added Water
- Wine
Exhibits
- U.S. Beverage Market Volume by Category 2009 - 2014
- U.S. Beverage Market Share of Volume by Category 2009 - 2014
- U.S. Beverage Market Change in Volume by Category 2010 - 2014
- U.S. Beverage Market Producers' Sales by Category 2009 - 2014
- U.S. Beverage Market Share of Producers' Sales by Category 2009 - 2014
- U.S. Beverage Market Change in Producers' Sales by Category 2010 - 2014
- U.S. Beverage Market Estimated Retail Sales by Category 2009 - 2014
- U.S. Beverage Market Estimated Share of Retail Sales by Category 2009 - 2014
- U.S. Beverage Market Estimated Change in Retail Sales by Category 2010 - 2014
- U.S. Beverage Market Per Capita Consumption by Category 2009 - 2014
- U.S. Beverage Market New Product Introductions by Category 2009 - 2014
- U.S. Beverage Market Share of New Product Introductions by Category 2009 - 2014
- U.S. Beverage Market Change in New Product Introductions by Category 2010 - 2014

2. THE U.S. BEER MARKET
The National Beer Market
- Overview
- Volume
- Per Capita Consumption
- Growth
Exhibits
- U.S. Beer Market Volume 1965 - 2014
- U.S. Beer Market Change in Volume 1976 - 2014
- U.S. Beer Market Per Capita Consumption 1965 - 2014
- U.S. Beer Market Compound Annual Growth 1982 - 2014

3. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
- Overview
- Volume
- Per Capita Consumption
- Volume by Segment
- Wholesale Dollar Sales
- Prices
Exhibits
- U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 - 2014
- U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 - 2014
- U.S. Bottled Water Market Volume by Segment 1976 - 2014
- U.S. Bottled Water Market Share of Volume by Segment 1976 - 2014
- U.S. Bottled Water Market Change in Volume by Segment 1977 - 2014
- U.S. Bottled Water Market Estimated Wholesale Dollars 1984 - 2014
- U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 - 2014
- U.S. Bottled Water Market Change in Wholesale Dollars 1985 - 2014
- U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2014

4. THE U.S. CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market
- Overview
- Volume
- Per Capita Consumption
- Growth
Exhibits
- U.S. Soft Drink Market Volume and Change 1960 - 2014
- U.S. Soft Drink Market Per Capita Consumption 1970 - 2014
- U.S. Soft Drink Market Compound Annual Growth 1970 - 2014

5. THE U.S. COFFEE MARKET
The National Coffee Market
- Overview
- Per Capita Consumption
The National RTD Coffee Market
- Overview
Exhibits
- Global Green Coffee Market Volume and Change 1994 - 2014
- U.S. Coffee Market Estimated Volume and Change 1983 - 2014
- U.S. Coffee Market Per Capita Consumption 1983 - 2014
- U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 - 2014
- U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 - 2014

6. THE U.S. DISTILLED SPIRITS MARKET
The National Distilled Spirits Market
- Overview
- Volume
- Growth
- Sales by Tier
- Per Capita Consumption
Exhibits
- U.S. Distilled Spirits Market Volume and Change 1950 - 2014
- U.S. Distilled Spirits Market Consumption by Category 2009 - 2014
- U.S. Distilled Spirits Market Share of Consumption by Category 2009 - 2014
- U.S. Distilled Spirits Market Change in Consumption by Category 2010 - 2014
- U.S. Distilled Spirits Market Growth 1955 - 2014
- U.S. Distilled Spirits Market Sales by Tier 2009 - 2014
- U.S. Distilled Spirits Market Change in Sales by Tier 2010 - 2014
- U.S. Distilled Spirits Market Sales by Segment and Tier 2012 - 2014
- U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2012 - 2014
- U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2013 - 2014
- U.S. Distilled Spirits Market Per Capita Consumption 1950 - 2014

7. THE U.S. ENERGY DRINK MARKET
The National Energy Drink Market
- Overview
- Volume and Dollars
- Per Capita Consumption
Exhibits
- U.S. Energy Drink Market Wholesale Dollars and Volume 1997 - 2014
- U.S. Energy Drink Market Per Capita Consumption 1997 - 2014

8. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
- Overview
- Volume
- Wholesale Dollar Sales
- Per Capita Consumption
Exhibits
- U.S. Fruit Beverage Market Volume and Change 1980 - 2014
- U.S. Fruit Beverage Market Segments Volume 2009 - 2014
- U.S. Fruit Beverage Market Segments Share of Volume 2009 - 2014
- U.S. Fruit Beverage Market Segments Change in Volume 2010 - 2014
- U.S. Fruit Beverage Market Total Wholesale Dollars and Change 1982 - 2014
- U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 - 2014
- U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 - 2014
- U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 - 2014
- U.S. Fruit Beverage Market Per Capita Consumption 1980 - 2014
- U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 - 2014

9. THE U.S. MILK MARKET
The National Milk Market
- Overview
- Volume
- Per Capita Consumption
- Growth
Exhibits
- U.S. Fluid Milk Market Volume, Weight and Change 1975 - 2014
- U.S. Fluid Milk Market Per Capita Consumption 1975 - 2014
- U.S. Fluid Milk Market Compound Annual Growth 1980 - 2014

10. THE U.S. SPORTS BEVERAGE MARKET
The National Sports Beverage Market
- Overview
- Volume and Dollars
- Per Capita Consumption
Exhibits
- U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 - 2014
- U.S. Sports Beverage Market Change in Dollars and Volume 1986 - 2014
- U.S. Sports Beverage Market Per Capita Consumption 1985 - 2014

11. THE U.S. TEA MARKET
The National Tea Market
- Overview
- Volume by Segments
- Per Capita Consumption
Exhibits
- U.S. Tea Market Estimated Consumption by Segment 2009 - 2014
- U.S. Tea Market Share of Consumption by Segment 2009 - 2014
- U.S. Tea Market Change in Consumption by Segment 2010 - 2014
- U.S. Tea Market Per Capita Consumption by Segment 2009 - 2014

12. THE U.S. WINE MARKET
The National Wine Market
- Overview
- Volume
- Growth
- Per Capita Consumption
Exhibits
- U.S. Wine Market Volume and Change 1950 - 2014
- U.S. Wine Market Consumption by Segment 2009 - 2014
- U.S. Wine Market Share of Consumption by Segment 2009 - 2014
- U.S. Wine Market Change in Consumption by Segment 2010 - 2014
- U.S. Wine Market Compound Annual Growth 1955 - 2014
- U.S. Wine Market Per Capita Consumption 1950 - 2014

13. THE PROJECTED U.S. BEVERAGE MARKET
The Projected National Beverage Market
- Overview
The Projected National Beverage Market by Category
- Beer
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Distilled Spirits
- Energy Drinks
- Fruit Beverages
- Milk
- Sports Beverages
- Tea
- Value-Added Water
- Wine
Exhibits
- Projected U.S. Beverage Market Volume by Category 2014 - 2019
- Projected U.S. Beverage Market Share of Volume by Category 2014 - 2019
- Projected U.S. Beverage Market Compound Annual Growth in Volume by Category 2014 - 2019
- Projected U.S. Beverage Market Producers' Sales by Category 2014 - 2019
- Projected U.S. Beverage Market Share of Producers' Sales by Category 2014 - 2019
- Projected U.S. Beverage Market Compound Annual Growth in Producers' Sales by Category 2014 - 2019
- Projected U.S. Beverage Market Estimated Retail Sales by Category 2014 - 2019
- Projected U.S. Beverage Market Share of Retail Sales by Category 2014 - 2019
- Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by Category 2014 - 2019
- Projected U.S. Beverage Market Per Capita Consumption by Category 2014 - 2019

The National Beverage Market
- Overview
- New Products
- Non-Alcoholic Trends
- Alcoholic Trends
The National Beverage Market by Category
- Beer
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Distilled Spirits
- Energy Drinks
- Fruit Beverages
- Milk
- Sports Beverages
- Tea
- Value-Added Water
- Wine
Exhibits
- U.S. Beverage Market Volume by Category 2006 - 2011
- U.S. Beverage Market Share of Volume by Category 2006 - 2011
- U.S. Beverage Market Change in Volume by Category 2007 - 2011
- U.S. Beverage Market Producers' Sales by Category 2006 - 2011
- U.S. Beverage Market Share of Producers' Sales by Category 2006 - 2011
- U.S. Beverage Market Change in Producers' Sales by Category 2007 - 2011
- U.S. Beverage Market Estimated Retail Sales by Category 2006 - 2011
- U.S. Beverage Market Estimated Share of Retail Sales by Category 2006 - 2011
- U.S. Beverage Market Estimated Change in Retail Sales by Category 2007 - 2011
- U.S. Beverage Market Per Capita Consumption by Category 2006 - 2011
- U.S. Beverage Market New Product Introductions by Category 2006 - 2011
- U.S. Beverage Market Share of New Product Introductions by Category 2006 - 2011
- U.S. Beverage Market Change in New Product Introductions by Category 2007 - 2011
2. THE U.S. BEER MARKET
The National Beer Market
- Overview
- Volume
- Per Capita Consumption
- Growth
Exhibits
- U.S. Beer Market Volume 1965 - 2011
- U.S. Beer Market Change in Volume 1976 - 2011
- U.S. Beer Market Per Capita Consumption 1965 - 2011
- U.S. Beer Market Compound Annual Growth 1982 - 2011
3. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
- Overview
- Volume
- Per Capita Consumption
- Volume by Segment
- Wholesale Dollar Sales
- Prices
Exhibits
- U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 - 2011
- U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 - 2011
- U.S. Bottled Water Market Volume by Segment 1976 - 2011
- U.S. Bottled Water Market Share of Volume by Segment 1976 - 2011
- U.S. Bottled Water Market Change in Volume by Segment 1977 - 2011
- U.S. Bottled Water Market Estimated Wholesale Dollars 1984 - 2011
- U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 - 2011
- U.S. Bottled Water Market Change in Wholesale Dollars 1985 - 2011
- U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2011
4. THE U.S. CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market
- Overview
- Volume
- Per Capita Consumption
- Growth
Exhibits
- U.S. Soft Drink Market Volume and Change 1960 - 2011
- U.S. Soft Drink Market Per Capita Consumption 1970 - 2011
- U.S. Soft Drink Market Compound Annual Growth 1970 - 2011
5. THE U.S. COFFEE MARKET
The National Coffee Market
- Overview
- Per Capita Consumption
The National RTD Coffee Market
- Overview
Exhibits
- Global Green Coffee Market Volume and Change 1994 - 2011
- U.S. Coffee Market Estimated Volume and Change 1983 - 2011
- U.S. Coffee Market Per Capita Consumption 1983 - 2011
- U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 - 2011
- U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 - 2011
6. THE U.S. DISTILLED SPIRITS MARKET
The National Distilled Spirits Market
- Overview
- Volume
- Growth
- Sales by Tier
- Per Capita Consumption
Exhibits
- U.S. Distilled Spirits Market Volume and Change 1950 - 2011
- U.S. Distilled Spirits Market Consumption by Category 2006 - 2011
- U.S. Distilled Spirits Market Share of Consumption by Category 2006 - 2011
- U.S. Distilled Spirits Market Change in Consumption by Category 2007 - 2011
- U.S. Distilled Spirits Market Growth 1955 - 2011
- U.S. Distilled Spirits Market Sales by Tier 2006 - 2011
- U.S. Distilled Spirits Market Change in Sales by Tier 2007 - 2011
- U.S. Distilled Spirits Market Sales by Segment and Tier 2009 - 2011
- U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2009 - 2011
- U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2010 - 2011
- U.S. Distilled Spirits Market Per Capita Consumption 1950 - 2011
7. THE U.S. ENERGY DRINK MARKET
The National Energy Drink Market
- Overview
- Volume and Dollars
- Per Capita Consumption
Exhibits
- U.S. Energy Drink Market Wholesale Dollars and Volume 1997 - 2011
- U.S. Energy Drink Market Per Capita Consumption 1997 - 2011
8. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
- Overview
- Volume
- Retail Dollar Sales
- Per Capita Consumption
Exhibits
- U.S. Fruit Beverage Market Volume and Change 1980 - 2011
- U.S. Fruit Beverage Market Segments Volume 2006 - 2011
- U.S. Fruit Beverage Market Segments Share of Volume 2006 - 2011
- U.S. Fruit Beverage Market Segments Change in Volume 2007 - 2011
- U.S. Fruit Beverage Market Total Retail Dollars and Change 1982 - 2011
- U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 - 2011
- U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 - 2011
- U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 - 2011
- U.S. Fruit Beverage Market Per Capita Consumption 1980 - 2011
- U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 - 2011
9. THE U.S. MILK MARKET
The National Milk Market
- Overview
- Volume
- Per Capita Consumption
- Growth
Exhibits
- U.S. Fluid Milk Market Volume, Weight and Change 1975 - 2011
- U.S. Fluid Milk Market Per Capita Consumption 1975 - 2011
- U.S. Fluid Milk Market Compound Annual Growth 1980 - 2011
10. THE U.S. SPORTS BEVERAGE MARKET
The National Sports Beverage Market
- Overview
- Volume and Dollars
- Per Capita Consumption
Exhibits
- U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 - 2011
- U.S. Sports Beverage Market Change in Dollars and Volume 1986 - 2011
- U.S. Sports Beverage Market Per Capita Consumption 1985 - 2011
11. THE U.S. TEA MARKET
The National Tea Market
- Overview
- Volume by Segments
- Per Capita Consumption
Exhibits
- U.S. Tea Market Estimated Consumption by Segment 2006 - 2011
- U.S. Tea Market Share of Consumption by Segment 2006 - 2011
- U.S. Tea Market Change in Consumption by Segment 2007 - 2011
- U.S. Tea Market Per Capita Consumption by Segment 2006 - 2011
12. THE U.S. WINE MARKET
The National Wine Market
- Overview
- Volume
- Growth
- Per Capita Consumption
Exhibits
- U.S. Wine Market Volume and Change 1950 - 2011
- U.S. Wine Market Consumption by Segment 2006 - 2011
- U.S. Wine Market Share of Consumption by Segment 2006 - 2011
- U.S. Wine Market Change in Consumption by Segment 2007 - 2011
- U.S. Wine Market Compound Annual Growth 1955 - 2011
- U.S. Wine Market Per Capita Consumption 1950 - 2011
13. THE PROJECTED U.S. BEVERAGE MARKET
The Projected National Beverage Market
- Overview
The Projected National Beverage Market by Category
- Beer
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Distilled Spirits
- Energy Drinks
- Fruit Beverages
- Milk
- Sports Beverages
- Tea
- Value-Added Water
- Wine
Exhibits
- Projected U.S. Beverage Market Volume by Category 2011 - 2016
- Projected U.S. Beverage Market Share of Volume by Category 2011 - 2016
- Projected U.S. Beverage Market Compound Annual Growth in Volume by Category 2011 - 2016
- Projected U.S. Beverage Market Producers' Sales by Category 2011 - 2016
- Projected U.S. Beverage Market Share of Producers' Sales by Category 2011 - 2016
- Projected U.S. Beverage Market Compound Annual Growth in Producers' Sales by Category 2011 - 2016
- Projected U.S. Beverage Market Estimated Retail Sales by Category 2011 - 2016
- Projected U.S. Beverage Market Share of Retail Sales by Category 2011 - 2016
- Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by Category 2011 - 2016
- Projected U.S. Beverage Market Per Capita Consumption by Category 2011 - 2016

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