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Global Sports Clubs and Promoters Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on Sports Clubs and Promoters provides statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global sports clubs and promoters industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with 25 fact-rich market data tables. Regional markets elaborated upon include the United States, Europe, Germany, The United Kingdom, Asia, Singapore. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 379 companies worldwide.

Table Of Contents

Global Sports Clubs and Promoters Industry



1. INDUSTRY OVERVIEW 1
Sports Clubs - An Overview 1
Table 1: Leading Football Clubs Worldwide by Turnover
(2009-2010): Value in US $ Million for Real Madrid,
Barcelona, Manchester United, Bayern Munich, Arsenal,
Chelsea, Liverpool, Juventus, and Others 2
Historic Evolution of the Sports Industry 2
Organization and Structure 3
Market Dynamics 4
Merchandising and Sponsorship 4
Salary Cap 5
Stadiums 5
Financing Stadium Construction 6
Optimizing Construction Costs 6
Impact from Decommissioning Old Stadium 6
Insurance Costs for Players 7
Television and Sports Industry - A Historic Review 7
Sports Franchise Valuations 8
Market Conditions Required for Sports Franchises to Flourish 8
Leading Franchises in Various Sports 8
Baseball 9
New York Yankees (US) 9
Yomiuri Giants (Japan) 9
American Football 9
Washington Redskins (US) 9
Basketball 9
The Los Angeles Lakers (US) 9
Table 2: Leading US Basketball Teams (2008-2009): Revenues
in US$ Million for Los Angeles Lakers, New York Knicks,
Detroit Pistons, Chicago Bulls, Houston Rockets, Dallas
Mavericks, Boston Celtics, Phoenix Celtics, and San Antonio
Spurs 10
Ice Hockey 10
Soccer 10
Manchester United (UK) 10
Rugby 11
Leading Sports Promoters and Agents 11
IMG 11
SFX Sports Group 11
Octagon 11

2. MARKET TRENDS 12
Taking Ownership 12
Sports Sponsorship Industry: Recession Impacts 12
Impact of Slowdown on the US Sports Industry 13
Table 3: Sporting Goods Industry Worldwide by Type of Sports
(2010): Percentage Market Share Breakdown for Ball Sports,
Golf, Adventure Sports, Fitness, Winter Sports, Racket
Sports, and Others 13
Soccer Match Expenses and Overheads Escalate in the US 14
Sports Sponsorship: Brand Building Tool in the UK 14
Sports Events: Growth Drivers for Tourism Industry in the
Middle East 14
Major Event and Grass-Root Sponsorships to Experience Strong
Growth in the UK 15
Sports Sponsorship Market Corners Bigger Slice 15

3. PRODUCT OVERVIEW 16
Sports Clubs 16
Organizational Functions of a Sports Club 16
Multi-Sport Clubs Worldwide 17
Major Active Multi-Sports Clubs 18
Jugoslovensko Sportsko Društvo Partizan (Serbia) 18
Associazione Sportiva Roma (Italy) 19
Cardiff Athletic Club (Wales) 19
Futbol Club Barcelona (Spain) 19
Futebol Clube do Porto (Portugal) 19
Olympiacos CFP (Greece) 20
Panathinaikos Athlitikos Omilos (Greece) 20
Societa Sportiva Lazio (Italy) 20
Sport Lisboa e Benfica (Portugal) 20

4. PROFESSIONAL SPORTS: A HISTORIC REVIEW 21
Sports Revenue 21
Players Income 21
Baseball 22
National League 22
American League 23
Labor Organization 23
Television: Source of Home Entertainment 23
Owner-Player Relationship 23
Free Agents 24
Football 25
National Football League 25
NFL Union 25
All-America Football Conference 25
American Football League 25
World Football League 26
The United States Football League 26
Free Agents 26
Basketball 27
National Basketball Association (NBL/NBA) 27
American Basketball League (ABL) 27
Basketball Association of America (BAA) 27
NBL Vs BAA 27
Contemporary Basketball 28
NBA Players Association (NBAPA) 28
American Basketball Association (ABA) 28
Free Agents 28
Salary Restriction 29
Hockey 29
National Hockey Association (NHA/NHL) 29
Pacific Coast League (PCL) 29
National Hockey League Players Association (NHLPA) 29

5. MERGERS AND ACQUISITIONS 30

6. STRATEGIC CORPORATE DEVELOPMENTS 41


A REGIONAL MARKET PERSPECTIVE 72

1. THE UNITED STATES 72
Market Overview 72
Table 4: Most Popular Sports in the US (2010): Percentage
Market Share Breakdown for Football, Baseball, Basketball,
Ice Hockey, Auto Racing and Others 72

Table 5: Leading Sports Franchises in the US by Revenues:
2009 73
Background 73
Prominent Professional Sports Groups 73
Major League Baseball (MLB) 73
National Football League (NFL) 74
National Basketball Association (NBA) 74
National Hockey League (NHL) 74
Competition 74
Table 6: Sports Sponsorship in the US (2011): Percentage
Breakdown of Sales by Corporate Sponsorship - Sports,
Entertainment, Causes, Events, Associations, and Others 75

Table 7: Leading US College Sports Teams (2008): Revenue in
US$ Million for Texas Longhorns, Nebraska Cornhuskers,
Pennsylvania Nittany Lions, Alabama Crimson Tide, Georgia
Bulldogs, and Others 75

2. EUROPE 76
Market Overview 76
Football Sponsoring 76
European Soccer Revenue Rises Along with Salaries 76
Competitive Scenario 77
Table 8: Leading Football Clubs in Europe by Average
Attendance (2010): Average Attendance for Barcelona,
Manchester United, Bayern Munich, Real Madrid, Arsenal, Inter
Milan, Liverpool, AC Milan, Chelsea, and Juventus 77

Table 9: Leading Football Clubs in Europe by Number of
European Fans (2010: Percentage of European Fans in Millions
for FC Barcelona, Real Madrid, Manchester United, Chelsea,
Bayern Munich, and Others 77

Table 10: Leading Football Clubs in Europe by Number of
Domestic Fans (2010): Numbers of European Fans in Millions
for FC Dynamo Kyiv, AFC Ajax, Galatasaray SK, Real Madrid CF,
Olympique Marseille, Fenerbahce SK and Others 78

Table 11: Leading Football Clubs in France (Ligue 1) by
Average Attendance (2011-2012): Average Attendance for Paris
Saint-Germain FC, Olympique de Marseille, Olympique Lyonnais,
Toulouse FC, AS Saint-Étienne, Girondins de Bordeaux FC,
Stade Rennais FC, LOSC Lille Metropole, Valenciennes FC, and
Montpellier HSC 79

Table 12: Leading Football Clubs in France (Ligue 2) by
Average Attendance (2011-2012): Average Attendance for RC de
Lens, FC Nantes, Stade de Reims, ES Troyes AC, Amiens SC
Football, FC Metz, SC Bastia, En Avant Guingamp, US Boulogne
CO, and CS Sedan Ardennes 79

Table 13: Sporting Goods Industry in France by Type of Sport
(2010): Percentage Breakdown of Market Share for Golf,
Fitness, Winter Sports, Adventure Sports, and Others 80

Table 14: Leading Football Clubs in Italy (Lega Calcio Serie
A) by Average Attendance (2011-2012): Average Attendance for
FC Internazionale Milano, SSC Napoli, AC Milan 1899, AS Roma,
Juventus FC, SS Lazio, ACF Fiorentina, Genoa C and FC, US Citta
di Palermo, and Bologna FC 1909 80

Table 15: Leading Football Clubs in Italy (TIM Serie B) by
Average Attendance (2011-2012): Average Attendance for UC
Sampdoria, Torino FC, Hellas Verona FC, Pescara Calcio, AC
Padova, Vicenza Calcio, AS Bari, ASG Nocerina, Modena FC, and
Reggina Calcio 81

Table 16: Leading Football Clubs in Spain (Liga BBVA) by
Average Attendance (2011- 2012): Average Attendance for FC
Barcelona, Real Madrid CF, Club Atletico de Madrid, Valencia
CF, Real Betis Balompie, Sevilla FC, Athletic Club de Bilbao,
Málaga CF, Real Sociedad de Fútbol, and RCD Espanyol de
Barcelona 81

Table 17: Leading Football Clubs in Poland by Average
Attendance (2011-2012): Average Attendance for KP Legia
Warszawa, KS Lechia Gdansk, WKS Slask Wroclaw, Wisla Kraków
SA, KKS Lech Poznan, KS Cracovia, Korona Kielce, RTS Widzew
Lódz, Zaglebie Lubin SA, and KS Ruch Chorzów 82

Table 18: Leading Football Clubs in Portugal (Liga Sagres) by
Average Attendance (2011-2012): Average Attendance for SL
Benfica, FC Porto, Sporting CP, Vitória SC Guimarães, SC de
Braga, SC Beira Mar, A Academica Coimbra, Gil Vicente FC, CD
Feirense, and CS Marítimo Madeira 82

Table 19: Leading Football Clubs in Scotland (Clydesdale Bank
Premier League) by Average Attendance (2011-2012): Average
Attendance for Celtic FC, Rangers FC, Heart of Midlothian FC,
Aberdeen FC, Hibernian 1875 Edinburgh, Dundee United FC,
Motherwell FC, Kilmarnock FC, St. Mirren FC, and Dunfermline
Athletic FC 83

2a. GERMANY 84
Table 20: Leading Football Clubs in Germany (Bundesliga) by
Average Attendance (2011- 2012): Average Attendance for BV 09
Borussia Dortmund, FC Bayern München, FC Schalke 04, VfB
Stuttgart, Hertha BSC Berlin, Hamburger SV, VfL Borussia
Mönchengladbach, 1.FC Köln, Hannoverscher SV 1896, and 1.FC
Kaiserslautern 84

Table 21: Sports Clubs Market in Germany (2011): Percentage
Breakdown of Clubs by Number of Members - 0-100, 101-300,
301-1000, and Above 1000 84

Table 22: Sports Clubs Market in Germany (2011): Percentage
Breakdown of Clubs by Number of Divisions - 1, 2-5, and Above
5 84

Table 23: Sports Clubs Market in Germany (2011): Percentage
Breakdown of Clubs by Income Component - Membership Fee,
Commercial Income, Subsidies, Grants, Credit, and Others 85

2b. THE UNITED KINGDOM 86
Sports Industry Outlook 86
Sports Sponsorship Industry 86
Growth Drivers 87
Table 24: Leading Football Clubs in England (FA Barclaycard
Premiership by Average Attendance (2011-2012): Average
Attendance for Manchester United, Arsenal FC, Newcastle
United FC, Manchester City FC, Liverpool FC, Chelsea FC,
Sunderland AFC, Tottenham Hotspur FC, Aston Villa FC, and
Everton FC 87

Table 25: Leading Football Clubs in England (Football League
Championship) by Average Attendance (2011-2012): Average
Attendance for West Ham United FC, Derby County FC,
Southampton FC, Leicester City FC, Leeds United FC,
Nottingham Forest FC, Cardiff City FC, Brighton and Hove Albion
AFC, Hull City AFC, and Reading FC 88
English Premier League Clubs (2011): Shirt Sponsors for West
Ham United, Wigan Athletic, Blackburn Rovers, Birmingham
City, Chelsea, Sunderland, Bolton Wanderers, Fulham,
Portsmouth, Middlesbrough, Arsenal, West Brom Albion,
Manchester City, Everton, Liverpool, Aston Villa,
Charlton Athletic, Manchester United, Newcastle United,
and Tottenham Hotspur 88
Leading Team Sports 89
Football 89
Cricket 89
Rugby Football 90
Rugby League 90

3. ASIA 91

3a. SINGAPORE 91


GLOBAL DIRECTORY

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