Global Sports Clubs and Promoters Industry

Global Sports Clubs and Promoters Industry

The global outlook series on Sports Clubs and Promoters provides statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global sports clubs and promoters industry, identifies major short to medium term market challenges, and growth drivers. Regional markets elaborated upon include United States, Germany, United Kingdom, and Singapore. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 485 companies worldwide.

1. INDUSTRY OVERVIEW 1

Historic Developments 1
Organization and Structure 2
Market Dynamics 2
Merchandising and Sponsorship 3
Salary Cap 3
Stadiums 3
Financing Stadium Construction 4
Optimizing Construction Costs4
Impact from Decommissioning Old Stadium 4
Insurance Costs for Players 5
Television and Sports Industry - A Historic Review 5
Leading Franchises in Various Sports5
Baseball 5
New York Yankees (US) 5
Yomiuri Giants (Japan)6
American Football6
Washington Redskins (US) 6
Basketball 6
The Los Angeles Lakers (US) 6
Ice Hockey 6
Soccer 6
Manchester United (UK)6
Rugby7
Leading Sports Promoters and Agents 7
IMG 7
SFX Sports Group 7
Octagon 7

2. MARKET TRENDS7

Taking Ownership 8
Sports Sponsorship Industry: Recession Impacts 8
Impact of Slowdown on US’ Sports Industry 8
Sports Sponsorship: Brand Building Tool in the UK 9
Sports Events: Growth Drivers for Tourism Industry in the
Middle East9
Major Event and Grass-Root Sponsorships to Experience Strong
Growth in the UK 9
Sports Sponsorship Market Corners Bigger Slice 9

3. PRODUCT OVERVIEW 10

Sports Clubs10
Organizational Functions of a Sports Club 10
Multi-Sport Clubs Worldwide 11
Major Active Multi-Sports Clubs 12
Jugoslovensko Sportsko Društvo Partizan (Serbia) 12
Associazione Sportiva Roma (Italy) 12
Cardiff Athletic Club (Wales)12
Futbol Club Barcelona (Spain)12
Futebol Clube do Porto (Portugal) 13
Olympiacos CFP (Greece)13
Panathinaikos Athlitikos Omilos (Greece) 13
Società Sportiva Lazio (Italy) 13
Sport Lisboa e Benfica (Portugal) 13

4. PROFESSIONAL SPORTS: A HISTORIC REVIEW 14

Sports Revenue 14
Players Income 14
Baseball 14
National League 15
American League 15
Labor Organization 15
Television: Source of Home Entertainment 15
Owner-Player Relationship 16
Free Agents16
Football 17
National Football League 17
NFL Union 17
All-America Football Conference 17
American Football League 17
World Football League 17
The United States Football League 18
Free Agents18
Basketball 18
National Basketball Association (NBL/NBA)18
American Basketball League (ABL) 18
Basketball Association of America (BAA) 19
NBL Vs BAA 19
Contemporary Basketball19
NBA Players Association (NBAPA) 19
American Basketball Association (ABA) 19
Free Agents19
Salary Restriction 19
Hockey20
National Hockey Association (NHA/NHL) 20
Pacific Coast League (PCL) 20
National Hockey League Players Association (NHLPA) 20

5. PRODUCT LAUNCHES 20

6. MERGERS AND ACQUISITIONS 24

7. STRATEGIC CORPORATE DEVELOPMENTS 29

A REGIONAL MARKET PERSPECTIVE

1. NORTH AMERICA 34

OUTLOOK 34

1a. THE UNITED STATES 35
Market Overview 35
Background 35
Prominent Professional Sports Groups35
Major League Baseball (MLB) 35
Table 1: Sports Sponsorship Market in the US (2007):
Percentage Breakdown of Sales based on MLB Licensed
Merchandise by Teams - Yankees, Red Sox, Cubs, Cardinals,
Dodgers, and Others 36
National Football League (NFL) 36
National Basketball Association (NBA) 36
National Hockey League (NHL) 36
Competition 36
Table 2: Sports Sponsorship in the US (2006): Percentage
Breakdown of Sales by Corporate Sponsorship - Sports,
Entertainment, Causes, Events, Associations, and Others 37

2. EUROPE 37

Market Overview 37
Football Sponsoring 37
Competitive Scenario 38
Table 3: Leading Football Clubs in Europe (2007-2008):
Average Attendance for Real Madrid, Manchester United,
Borussia Dortmund, Bayern Munich, Barcelona, Schalke 04,
Arsenal, Celtic, AC Milan, and Hamburg SV38

Table 4: Leading Football Clubs in Europe (2005-2006):
Turnover in £ Million for Real Madrid, Barcelona, Juventus,
Manchester United, AC Milan, Chelsea, Internazionale, Bayern
Munich, Arsenal, and Liverpool 38

Table 5: Leading Football Clubs in the Benelux Region
(2007-2008): Average Attendance for Ajax, Feyenoord, PSV
Eindhoven, Club Brugge, Standard Liege, SC Heerenveen, RSC
Anderlecht, KRC Genk, FC Utrecht, and Vitesse Arnhem 39

Table 6: Leading Football Clubs in Nordic Region including
Norway, Sweden, Finland and Denmark (2007-2008): Average
Attendance for FC Copenhagen, Rosenborg BK, SK Brann, Brondby
IF, AIK, Viking FK, Valerenga, Fredrikstad FK, Malmo FF, and
Hammarby IF40

Table 7: Leading Football Clubs in France (2007-2008):
Average Attendance for Olympique Marseille, Olympique
Lyonnais, Paris Saint Germain, RC Lens, AS Saint-Etienne,
Stade Rennais, Girondins de Bordeaux, FC Nantes Atlantiques,
Toulouse, and SM Caen 40

Table 8: Leading Football Clubs in Italy (2007-2008): Average
Attendance for AC Milan, FC Internazionale, SS Calcio Napoli,
AS Roma, Fiorentina, US Palermo, Genoa C & FC 1893, UC
Sampdoria, SS Lazio, and Juventus 41

Table 9: Leading Football Clubs in Spain (2007-2008): Average
Attendance for Real Madrid, Barcelona, Atletico de Madrid,
Valencia, Sevilla, Real Betis, Athletic Bilbao, Real
Zaragoza, Real Murcia, and RCD Espanol 41

Table 10: Leading Football Clubs in Poland (2007-2008):
Average Attendance for Lech Poznan, Wisla Krakow, Gornik
Zabrze, Korona Kielce, and Ruch Chorzow 42

Table 11: Leading Football Clubs in Portugal (2007-2008):
Average Attendance for FC Porto, SL Benfica, Sporting CP,
Vitoria Guimares, and Sporting Braga 42

Table 12: Leading Football Clubs in Scotland (2007-08 &
2008-09): Average Attendance for Celtic, Rangers, Heart of
Midlothian, Aberdeen, Hibernian, Dundee United, Falkirk,
Kilmarnock, Motherwell, and Saint Mirren 43

2a. GERMANY 44
Table 13: Leading Football Clubs in Germany (2007-2008):
Average Attendance for Borussia Dortmund, Bayern Munich,
Schalke 04, Hamburg SV, VfB Stuttgart, Eintracht Frankfurt,
Hertha BSC, FC Koln, FC Nurnberg, and Borussia Munchengladbach 44

Table 14: Sports Clubs Market in Germany (2006): Percentage
Breakdown of Clubs by Number of Members - 0-100, 101-300,
301-1000, and Above 100044

Table 15: Sports Clubs Market in Germany (2006): Percentage
Breakdown of Clubs by Number of Divisions - 1, 2-5,
and Above 5 45

Table 16: Sports Clubs Market in Germany (2006): Percentage
Breakdown of Clubs by Income Component - Membership Fee,
Commercial Income, Subsidies, Grants, Credit, and Others 45

2b. THE UNITED KINGDOM46
Sports Industry Outlook 46
Sports Sponsorship Industry 46
Growth Drivers 46
Table 17: Leading Football Clubs in England (2008-2009):
Average Attendance for Manchester United, Arsenal, Newcastle
United, Liverpool, Manchester City, Chelsea, Sunderland,
Aston Villa, Tottenham Hotspur, and Everton 47

Table 18: Leading Football Clubs in England (2008-2009):
Average attendance for Derby County, Sheffield United,
Norwich City, Wolverhampton Wanderers, Nottingham Forest, and
Sheffield Wednesday 48
English Premier League Clubs (2006-2007): Shirt Sponsors for
West Ham United, Wigan Athletic, Blackburn Rovers, Birmingham
City, Chelsea, Sunderland, Bolton Wanderers, Fulham,
Portsmouth, Middlesbrough, Arsenal, West Brom Albion,
Manchester City, Everton, Liverpool, Aston Villa, Charlton
Athletic, Manchester United, Newcastle United, Tottenham
Hotspur, and Watford 48
Table 19: Leading Football Clubs in England (2005-2006):
Turnover in £ Million for Arsenal F.C. Plc, Chelsea Football
Club Ltd., Liverpool Football Club and Athletic Grounds Plc,
Manchester United FC Ltd., Newcastle United Football Company
Ltd., Tottenham Hotspur Plc, Manchester City Football Club
Plc, Everton F.C. Co. Ltd., West Ham United F.C. Plc, and
Aston Villa Plc 49
Leading Team Sports 50
Football 50
Cricket 50
Rugby Football 50
Rugby League 50

3. ASIA 51

3a. SINGAPORE 51