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Bulgaria Consumer Electronics Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 54 pages

Includes 3 FREE quarterly updates
BMI View:

Bulgaria's devices market will be subject to conflicting economic trends throughout the medium term, but the net impact will be positive. We forecast stronger market performance at a CAGR of 5.0% throughout 2016-2020. The key upside is from lev appreciation forecast for 2017-2020 that will boost purchasing power and compensate for the drag of a declining and aging population. Meanwhile, in terms of device trends, relatively low penetration rates and an aging stock means there is some volume growth potential. However, there is also downside, for instance in the negative impact of smartphones on tablet sales.

Latest Updates And Industry Developments

- Computer Sales: USD330mn in 2016 to USD395mn in 2020, a CAGR of 4.6%. Tablets face competition from smartphones but there are still opportunities for hybrid notebooks and all-in-one desktops.

- AV Sales: USD169mn in 2016 to USD200mn in 2020, a CAGR of 4.3%. Income gains should trigger smart and Ultra-HD TV set upgrades and improve the growth dynamic in the AV segment.

Table Of Contents

Bulgaria Consumer Electronics Report Q4 2016
BMI Industry View 7
Consumer Electronics SWOT 9
SWOT 9
Industry Forecast 10
Latest Updates 10
Structural Trends 10
Table: Consumer Electronics Overview (Bulgaria 2014-2020) 14
Industry Risk Reward Index 15
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 17
Market Overview 18
Computers 18
Table: PC Sales (Bulgaria 2014-2020) 18
AV 23
Table: AV Sales (Bulgaria 2014-2020) 23
Mobile Devices 28
Table: Mobile Communications (Bulgaria 2014-2020) 28
Industry Trends And Developments 35
Consumer Electronics Trade 35
Table: Central And Eastern Europe (CEE) Consumer Electronics (CE) Trade Value (USDmn), 2010-2015 35
Table: Bulgaria Consumer Electronics Trade Value (USDmn), 2010-2015 36
Local Industry Analysis 37
Regulatory Development 39
Table: Regulatory Authorities 39
Competitive Landscape 41
Consumer Electronics Vendors - EMEA, 2015 41
Table: Computer Hardware 41
Table: TV Sets 42
Table: Mobile Handsets 42
Retailers 43
Demographic Forecast 45
Demographic Outlook 45
Table: Population Headline Indicators (Bulgaria 1990-2025) 46
Table: Key Population Ratios (Bulgaria 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Bulgaria 1990-2025) 47
Table: Population By Age Group (Bulgaria 1990-2025) 47
Table: Population By Age Group % (Bulgaria 1990-2025) 48
Methodology 50
Industry Forecast Methodology 50
Sector-Specific Methodology 51
Sources 51
Risk/Reward Index Methodology 52
Sector-Specific Methodology 53
Table: Consumer Electronics Risk/Reward Index Indicators 53
Table: Weighting Of Indicators 54

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