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Poland Consumer Electronics Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 62 pages

Includes 3 FREE quarterly updates



BMI View:
Our Country Risk team forecasts zloty appreciation from 2017 to provide significant support toour outlook for Poland's consumer electronics devices market. We expect purchasing power gains to accrueto Polish households throughout the 2017-2020 period. In the context of a contraction in 2015 that sawdeferred spending, this could unlock pent-up demand. The volume growth outlook is soft due to maturity inmost product categories, but upgrades and higher average selling prices could benefit vendors throughoutthe medium term. We forecast total device spending will increase at a CAGR of 5.3% throughout2016-2020.

Latest Updates & Industry Developments


- Computer Hardware Sales: USD2.3bn in 2016 to USD2.9bn in 2020, a compound annual growth rate(CAGR) of 6.7% in US dollar terms. Pent-up demand and zloty appreciation present upside for PC sales,but replacement cannibalization by increasingly powerful smartphones.

- AV Sales: USD1.9bn in 2016 to USD2.3bn in 2020, a CAGR of 5.1%. Smart and Ultra-HD TV setsimprove the outlook for TV set upgrades, but with the digital camera market on a permanently lowertrajectory and the bulk of the flat-panel upgrade boom having passed the AV market will not return toprevious highs.

- Handset Sales: USD3.1bn in 2016 to USD3.7bn in 2020, a CAGR of 4.5%. Handset segmentoutperformance forecast to end throughout the medium term, as the growth slowdown resulting fromsmartphone saturation offsets some of the upside from zloty appreciation.

Table Of Contents

Poland Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 10
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Poland 2014-2020) 16
Industry Risk/Reward Index 17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Poland 2014-2020) 20
AV Devices 27
Table: AV Sales (Poland 2014-2020) 27
Mobile Devices 31
Table: Mobile Communications (Poland 2014-2020) 31
Industry Trends And Developments 37
Consumer Electronics Trade 37
Table: CEE Consumer Electronics (CE) Trade, 2010-2015 37
Table: Poland Consumer Electronics (CE) Trade, 2010-2015 38
Consumer Electronics Industry Analysis 39
Table: Poland Consumer Electronics Industry, 2009-2014 42
Regulatory Development 44
Table: Government Authorities 44
Competitive Landscape 46
Poland Consumer Electronics Companies 46
Consumer Electronics Vendors - EMEA, 2015 50
Table: Computer Hardware 50
Table: TV Sets 50
Table: Mobile Phones 51
Retailers 51
Table: Selected Electronics Retailers 51
Table: Selected E-Commerce/Online Marketplaces 52
Demographic Forecast 53
Demographic Outlook 53
Table: Population Headline Indicators (Poland 1990-2025) 54
Table: Key Population Ratios (Poland 1990-2025) 54
Table: Urban/Rural Population and Life Expectancy (Poland 1990-2025) 55
Table: Population By Age Group (Poland 1990-2025) 55
Table: Population By Age Group % (Poland 1990-2025) 56
Methodology 58
Industry Forecast Methodology 58
Sector-Specific Methodology 59
Sources 59
Risk/Reward Index Methodology 60
Sector-Specific Methodology 61
Table: Consumer Electronics Risk/Reward Index Indicators 61
Table: Weighting Of Indicators 62

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