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Poland Tourism Report 2016

  • April 2016
  • -
  • Business Monitor International
  • -
  • 30 pages

Includes 3 FREE quarterly updates

BMI View: Poland has a relatively well-established tourism industry, supported by a growing businesstravel sector and robust domestic tourism market The country benefits from a positive location in betweenkey source markets in Europe and has an extensive transport network, including cross-border road and railconnections and growing air travel capacity The hotel market has undergone significant expansion inrecent years, benefiting from Poland's openness to foreign investors as well as development in the run-up toPoland's hosting of major sporting events Moving forward, we expect to see slow growth in internationaltourism arrivals to Poland The country faces significant competition from other European destinations,and travel is likely to be impacted by negative regional trends, including a potential economic slowdownand security concerns

Key Updates And Forecasts

- Poland continues to expand international connectivity with the addition of new flight routes to a numberof destinations Airlines that are launching new flight routes to Poland in 2016 include Ryanair, LOTPolish Airlines and Lufthansa Group Investments are also being made at key airports Krako w Airportis reportedly spending PLN150mn (EUR324mn) on upgrades to terminal buildings in 2016

- Investment is also taking place in Poland's hotel sector, with an increasing focus on mid-to-high-endhotels and second-tier cities where the hotel market is less developed Hotel groups with new propertiesunder development include Starwood, InterContinental Hotels Group and Carlson Rezidor

- At present we are forecasting relatively slow growth in international arrivals to Poland over the course ofthe forecast period, with the inbound travel market expected to grow from 166mn in 2016 to 179mn in2020

Table Of Contents

Poland Tourism Report 2016
BMI Industry View 5
Table: Key Forecasts (Poland 2013-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Poland 2013-2020) 12
Table: Tourism Receipts (Poland 2013-2020) 14
Table: Hotel Accommodation (Poland 2013-2020) 17
Table: Tourist Departures And Consumption (Poland 2013-2020) 18
Industry Risk/Reward Index 19
Table: Central And Eastern Europe Tourism Risk/Reward Index 19
Rewards 20
Risks 20
Market Overview 22
Competitive Landscape 25
Domestic Groups 25
Table: Domestic Hotel Groups 25
International Groups 26
Table: International Hotel Groups 26
Methodology 27
Industry Forecast Methodology 27
Risk/Reward Index Methodology 28
Table: Weighting Of Indicators 30

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