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Air Care in Spain

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Value sales of air care declined slightly in 2015. The attitude towards spending among Spanish consumers changed over the review period due to the decline in average disposable income. However, at the end of the review period, the positive macroeconomic indicators, including GDP growth of around 2%, resulted in Spaniards being less reluctant to spend money on non-essential products, such as air care.

Euromonitor International’s Air Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Spain
AIR CARE IN SPAIN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Summary 1 Scented Candles Value Sales 2010-2015
Summary 2 Scented Candles Brand Rankings 2010-2015
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Henkel Iberica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 3 Henkel Iberica SA: Key Facts
Summary 4 Henkel Iberica SA: Operational Indicators
Competitive Positioning
Summary 5 Henkel Iberica SA: Competitive Position 2015
Procter and Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble España SA: Key Facts
Summary 7 Procter and Gamble España SA: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble España SA: Competitive Position: Competitive Position 2015
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser España SL: Key Facts
Summary 10 Reckitt Benckiser España SL: Operational Indicators
Competitive Positioning
Summary 11 Reckitt Benckiser España SL: Competitive Position 2015
Executive Summary
Economic Recovery Helps Retail Sales
Spanish Property Market Has A Say
International Players Lead the Competitive Landscape
Grocery Retailers Remain the Favourites
Outlook Is More Positive
Key Trends and Developments
Economic Outlook More Positive After Years of Crisis
Housing Market Shapes Home Care Sales
Spaniard Vs Machines
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












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