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Air Care in Sweden

  • January 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Environmental concerns are an important consideration for Swedish consumers and do have an impact on their choice of air care products. This has shaped developments in spray/aerosol air fresheners, with innovations in this category seeking to avoid the use of compressed gas. Review period product launch Glade Refresh is an example of the impact environmental concerns are having on the development of air care in Sweden.

Euromonitor International’s Air Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Sweden
AIR CARE IN SWEDEN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Reckitt Benckiser (sweden) in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser (Sweden): Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser (Sweden): Competitive Position 2015
Executive Summary
Home Care Registers Positive Value Growth in 2015
Manufacturers Seek To Make Household Tasks Less of A Chore
Multinationals To the Fore
Grocery Retailers Dominate Distribution
Further Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Laundry Duties A Source of Irritation
Removing the Chore From Cleaning
Collaborations With Consumer Appliance Manufacturers
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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