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Air Care in Austria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

With growing numbers of people faced with increasingly busy lifestyles with many responsibilities, daily chores and thus an increased workload, many consumers perceive home as their oasis of peace. In order to make their home a personal retreat, many consumers in Austria focus more on increased hygiene as well as on pleasant and fresh fragrances that make their homes a more pleasant place to be. Air care benefited from this tendency in 2015. In addition to this, producers continued to focus on...

Euromonitor International's Air Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Austria
AIR CARE IN AUSTRIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Henkel Central and Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 Henkel Central and Eastern Europe GmbH: Key Facts
Summary 2 Henkel Central and Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 3 Henkel Central and Eastern Europe GmbH: Competitive Position 2015
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 5 Reckitt Benckiser Austria GmbH: Competitive Position 2015
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 6 Research Sources












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