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Air Care in Austria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 33 pages

Due to increasingly busy lifestyles, characterised by growing pressure in the workplace, many consumers opted to make their home a haven from the outside world. This somewhat introverted outlook of modern consumers brought benefits to air care in 2016. In order to make the atmosphere in their homes more pleasant, many consumers opted for air fresheners, which come not only in different fragrances, but also in a variety of shapes and sizes and decorative designs.

Euromonitor International’s Air Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Austria
AIR CARE IN AUSTRIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH and Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Summary 2 dm-Drogerie Markt GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 3 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2016
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 4 Erdal GmbH: Key Facts
Summary 5 Erdal GmbH: Operational Indicators
Competitive Positioning
Summary 6 Erdal GmbH: Competitive Position 2016
Henkel Central and Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 7 Henkel Central and Eastern Europe GmbH: Key Facts
Summary 8 Henkel Central and Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 9 Henkel Central and Eastern Europe GmbH: Competitive Position 2016
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser Austria GmbH: Competitive Position 2016
Rewe International AG in Home Care (austria)
Strategic Direction
Key Facts
Summary 12 Rewe International AG: Key Facts
Summary 13 Rewe International AG: Operational Indicators
Company Background
Private Label
Summary 14 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 15 Rewe International AG: Competitive Position 2016
Executive Summary
Home Care Continues To See Retail Value Sales Growth in 2016
Sustainability, Convenience and Hygiene Trends Push Sales
Perpetually Fierce Competition in Home Care
Internet Retailing Continues To Develop in Austria
A Positive Outlook for Home Care in the Forecast Period
Key Trends and Developments
"green", "greener", the "greenest"
Competition Through Convenience Offers A Formula for Success
Fierce Competition Between Private Label and Global and Domestic Brands
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources












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