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Air Care in Egypt

  • January 2016
  • -
  • Euromonitor International
  • -
  • 14 pages

Air care saw healthy growth of 4% in current value terms in 2015, which was an improvement on the growth witnessed in the review period. The increase in current value terms was the result of the dynamic current value growth seen in car air fresheners in 2015. The category continues to increase in popularity, with Egyptian car-ownership reaching 6.2 million in 2015. Spray/aerosol air fresheners also played a pivotal role in the growth of the category with 2% volume growth in 2015. These products...

Euromonitor International’s Air Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Egypt
AIR CARE IN EGYPT
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 4 NBO Company Shares of Air Care: % Value 2011-2015
Table 5 LBN Brand Shares of Air Care: % Value 2012-2015
Table 6 Forecast Sales of Air Care by Category: Value 2015-2020
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Executive Summary
Egypt Still in Recovery Mode
Procter and Gamble and Henkel Lead Home Care at Gbo Level
Home Care Products in the Spotlight
Hypermarkets and Supermarkets Remain Strong
Varied Performance Expected Within Home Care Over the Forecast Period
Key Trends and Developments
Limited and Fluctuating Growth
Corporate Social Responsibility Programmes and Advertising Campaigns Are Key To Consumer Loyalty
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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