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Air Care in Germany

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Manufacturers are increasingly paying attention to designing air care with stylish product designs, so that they can easily be integrated into a home’s interior. In addition, a distinct design can add specific value to a product, distinguishing it from others.

Euromonitor International’s Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Germany
AIR CARE IN GERMANY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH and Co Kg in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Company Background
Private Label
Summary 2 dm-Drogerie Markt GmbH and Co KG: Private Label Portfolio
Competitive Positioning
Summary 3 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2016
Procter and Gamble Germany GmbH and Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Germany GmbH and Co Operations oHG: Key Facts
Competitive Positioning
Summary 5 Procter and Gamble Germany GmbH and Co Operations oHG: Competitive Position 2016
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
Summary 7 Reckitt Benckiser Deutschland GmbH: Competitive Position 2016
Executive Summary
Stronger Value Sales Increase Due To New Product Developments
Increasing Popularity of Ecological and Sustainable Products
Competition Remains Strong in German Home Care
Traditional Grocery Retailers and Discounters Remain Preferred Distribution Channels
Growing Value Sales Over the Forecast Period
Key Trends and Developments
Specific Cleaning Products Lose Ground To Multi-purpose Cleaners
Health and Eco Awareness Among the Main Trends in German Home Care
Online Shopping for Home Care and Groceries Still Emerging
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources

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