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Air Care in Germany

  • September 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Air care products remained relatively unpopular in Germany in 2015. Despite German consumers’ strong emphasis on creating a pleasant atmosphere and ambience for their homes, which includes having a subtle and fresh scent, this has not translated into strong demand for air care products. In fact, there is a continued perception in Germany that air care products are rather unnecessary, or even potentially harmful to health; they are not seen as natural, but as artificial or chemical-laden. Reports...

Euromonitor International’s Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Germany
AIR CARE IN GERMANY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Scented Candles: Value Sales 2011-2017
Table 2 Scented Candles Brand Rankings 2013-2015
Category Data
Table 3 Sales of Air Care by Category: Value 2010-2015
Table 4 Sales of Air Care by Category: % Value Growth 2010-2015
Table 5 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 6 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 7 NBO Company Shares of Air Care: % Value 2011-2015
Table 8 LBN Brand Shares of Air Care: % Value 2012-2015
Table 9 Forecast Sales of Air Care by Category: Value 2015-2020
Table 10 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH and Co Kg in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Internet Strategy
Summary 2 dm-Drogerie Markt GmbH and Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 3 dm-Drogerie Markt GmbH and Co KG: Private Label Portfolio
Competitive Positioning
Summary 4 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2015
Procter and Gamble Germany GmbH and Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 5 Procter and Gamble Germany GmbH and Co Operations oHG: Key Facts
Competitive Positioning
Summary 6 Procter and Gamble Germany GmbH and Co Operations oHG: Competitive Position 2015
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
Summary 8 Reckitt Benckiser Deutschland GmbH: Competitive Position 2015
Executive Summary
Home Care in Germany Registers A Positive Value Performance in 2015
Convenience and Eco-friendliness Remain the Main Trends Driving Sales
Werner and Mertz Continues Its Success in the German Home Care Market
Discounters and Health and Beauty Specialist Retailers Are the Most Important Channels
Increasing Saturation, Resulting in Higher Competition, Is Expected To Limit Value Growth
Key Trends and Developments
Consumers' Demand for Convenience Drives Product Innovation
Growing Environmental Concerns Drive Sales of Eco-friendly Home Care Products
Henkel and Werner and Mertz Thrive in 2015
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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