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Air Care in Italy

  • April 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

In 2015 air care declines by 2% in current value terms and 1% in retail volume terms. Air care products are not needed as much as those of other home care categories. Due to the poor state of Italy's economy with household budgets strained, consumers have been forced to spend even less money with non-essential products like air care being negatively impacted. However, consumers can afford to pay extra for innovative products, but only under extreme circumstances.

Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Italy
AIR CARE IN ITALY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Scented Candles Value Sales 2010-2015
Summary 1 Scented Candles Brand Rankings 2012-2015
Category Data
Table 2 Sales of Air Care by Category: Value 2010-2015
Table 3 Sales of Air Care by Category: % Value Growth 2010-2015
Table 4 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 5 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 6 NBO Company Shares of Air Care: % Value 2011-2015
Table 7 LBN Brand Shares of Air Care: % Value 2012-2015
Table 8 Forecast Sales of Air Care by Category: Value 2015-2020
Table 9 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Guaber SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 2 Guaber Srl: Key Facts
Summary 3 Guaber Srl: Operational Indicators
Competitive Positioning
Summary 4 Guaber Srl: Competitive Position 2015
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 5 Paglieri SpA: Key Facts
Summary 6 Paglieri SpA: Operational Indicators
Competitive Positioning
Summary 7 Paglieri SpA: Competitive Position 2015
Procter and Gamble Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Italia SpA: Key Facts
Summary 9 Procter and Gamble Italia SpA: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble Italia SpA: Competitive Position 2015
Reckitt Benckiser Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser Italia SpA: Key Facts
Summary 12 Reckitt Benckiser Italia SpA: Operational Indicators
Competitive Positioning
Summary 13 Reckitt Benckiser Italia SpA: Competitive Position 2015
Executive Summary
Endless Promotions Keeps Industry Subdued
Private Label Grows
Henkel Italia SRL Retains Its Lead
Health and Beauty Specialist Retailers Gain Ground
Environmental Challenges Are Increasingly Becoming Opportunities
Key Trends and Developments
Environmentally Friendly and Green Products Are Increasing Their Penetration
Private Label Continues To Improve Its Position
the Battle Within Home Care Is Increasingly Fought on Pricing
Market Indicators
Table 10 Households 2010-2015
Market Data
Table 11 Sales of Home Care by Category: Value 2010-2015
Table 12 Sales of Home Care by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Home Care: % Value 2011-2015
Table 14 LBN Brand Shares of Home Care: % Value 2012-2015
Table 15 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 16 Distribution of Home Care by Format: % Value 2010-2015
Table 17 Distribution of Home Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Home Care by Category: Value 2015-2020
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources












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