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Bottled Water in Morocco

  • February 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Bottled water saw significant growth in Morocco throughout the review period and 2015 was no exception. Growth in the category was fuelled by a number of trends, including rising health awareness with strong media and governmental campaigns highlighting the importance of healthy living and consuming more water. Consumers also became more aware about the hazards of unhealthy lifestyles thanks to growing exposure to the Western world through the increased penetration of the internet and broadcast...

Euromonitor International's Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bottled Water in Morocco
BOTTLED WATER IN MOROCCO
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Groupe Des Brasseries Du Maroc SA in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Groupe des Brasseries du Maroc SA: Key Facts
Summary 2 Groupe des Brasseries du Maroc SA: Operational Indicators
Competitive Positioning
Summary 3 Groupe des Brasseries du Maroc SA: Competitive Position 2015
Les Eaux Minerales D'oulmes in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Les Eaux Minerales d'Oulmes: Key Facts
Summary 5 Les Eaux Minerales d'Oulmes: Operational Indicators
Competitive Positioning
Summary 6 Les Eaux Minerales d'Oulmes: Competitive Position 2015
Executive Summary
Strong Growth Seen Over the Course of the Review Period
Health and Wellness Concerns Shape Growth in 2015
Domestic Players Continue To Outperform International Ones
Local Independent Small Grocers Lead Sales of Soft Drinks
Soft Drinks Is Set To See Steady Growth Over Forecast Period
Key Trends and Developments
Health-consciousness Gains Ground and Shapes Demand
Declining Consumption of Carbonates in Morocco
A Large and Growing Young Population Drives Growth
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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