Deodorants Market Analysis in Germany, Euromonitor International

• Publication date: July 2012
• Report size: 39 pages

After expectations in the market had been high to attract consumers with natural products that contain less synthetic ingredients, these expectations have not been fulfilled. There is only a very tiny clientele that is ready to buy natural deodorants, and these consumers prefer to buy products from established domestic “green” brands, like Weleda, Melvita and Lavera, rather than natural brand extensions from international players. Such brand ...

After expectations in the market had been high to attract consumers with natural products that contain less synthetic ingredients, these expectations have not been fulfilled. There is only a very tiny clientele that is ready to buy natural deodorants, and these consumers prefer to buy products from established domestic “green” brands, like Weleda, Melvita and Lavera, rather than natural brand extensions from international players. Such brand extensions, like Rexona Natural Minerals or Nivea...

Euromonitor International's Deodorants in Germany report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2007 to 2011, allowing you to identify the segments driving growth. Projections to 2016 illustrate how the industry is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Deodorants industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Fragrance Industry in Germany

DEODORANTS IN GERMANY

July 2012


LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Deodorants by Segment : Value from 2006 to 2011
Data table 2 Sales of Deodorants by Segment : % Value Growth from 2006 to 2011
Data table 3 Deodorants Premium Vs Mass % Analysis from 2006 to 2011
Data table 4 Deodorants Market Shares from 2007 to 2011
Data table 5 Deodorants Brand Shares from 2008 to 2011
Data table 6 Deodorants Premium Brand Shares from 2008 to 2011
Data table 7 Projection Sales of Deodorants by Segment : Value from 2011 to 2016
Data table 8 Projection Sales of Deodorants by Segment : % Value Growth from 2011 to 2016
Data table 9 Projection Deodorants Premium Vs Mass % Analysis from 2011 to 2016
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
Coty Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Coty Deutschland GmbH: Competitive Position 2011
Summary 7 Lancaster Group Deutschland GmbH: Competitive Position 2011
Hans Schwarzkopf & Henkel GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 8 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Summary 9 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2011
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 11 L'Oréal Deutschland GmbH: Key Facts
Summary 12 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 L'Oréal Deutschland GmbH: Competitive Position 2011
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 14 Procter & Gamble GmbH: Key Facts
Summary 15 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 16 Procter & Gamble GmbH: Production Statistics 2011
Competitive Positioning
Summary 17 Procter & Gamble GmbH: Competitive Position 2011
Summary 18 P&G Prestige Beauté GmbH: Competitive Position 2011
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 19 Unilever Deutschland GmbH: Key Facts
Summary 20 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 21 Unilever Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 22 Unilever Deutschland GmbH: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Industry, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Data table 10 Sales of Beauty and Personal Care by Segment : Value from 2006 to 2011
Data table 11 Sales of Beauty and Personal Care by Segment : % Value Growth from 2006 to 2011
Data table 12 Sales of Premium Cosmetics by Segment : Value from 2006 to 2011
Data table 13 Sales of Premium Cosmetics by Segment : % Value Growth from 2006 to 2011
Data table 14 Beauty and Personal Care Market Shares by NBO from 2007 to 2011
Data table 15 Beauty and Personal Care Market Shares by GBO from 2007 to 2011
Data table 16 Beauty and Personal Care Brand Shares from 2008 to 2011
Data table 17 Penetration of Private Label by Segment from 2006 to 2011
Data table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis from 2006 to 2011
Data table 19 Sales of Beauty and Personal Care by Segment and by Distribution Format: % Analysis 2011
Data table 20 Projection Sales of Beauty and Personal Care by Segment : Value from 2011 to 2016
Data table 21 Projection Sales of Beauty and Personal Care by Segment : % Value Growth from 2011 to 2016
Data table 22 Projection Sales of Premium Cosmetics by Segment : Value from 2011 to 2016
Data table 23 Projection Sales of Premium Cosmetics by Segment : % Value Growth from 2011 to 2016
Appendix
Definitions
Sources
Summary 23 Research Sources