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Fragrance

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Table of Contents

  • Publication date: July 2012
  • Report size: 39 pages
Keywords : deodorant, Deodorant Stick, deodorant wipe, stick deodorant

After expectations in the market had been high to attract consumers with natural products that contain less synthetic ingredients, these expectations have not been fulfilled. There is only a very tiny clientele that is ready to buy natural deodorants, and these consumers prefer to buy products from established domestic “green” brands, like Weleda, Melvita and Lavera, rather than natural brand extensions from international players. Such brand ...

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