Deodorants Market Analysis in Japan, Euromonitor International

• Publication date: August 2012
• Report size: 37 pages

Value sales of deodorants grew by 5% in 2011. Deodorant sticks and roll-ons particularly demonstrated strong growth because of their ease in application and long lasting effectiveness. The earthquake in Tohoku and the following destruction of the nuclear power plant posed the potential risk of power shortages during summer in 2011. Japanese government targeted a 15% reduction of electricity use and widely called for cooperation from companies and...

Value sales of deodorants grew by 5% in 2011. Deodorant sticks and roll-ons particularly demonstrated strong growth because of their ease in application and long lasting effectiveness. The earthquake in Tohoku and the following destruction of the nuclear power plant posed the potential risk of power shortages during summer in 2011. Japanese government targeted a 15% reduction of electricity use and widely called for cooperation from companies and households. As a result, retail stores and...

Euromonitor International's Deodorants in Japan report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2007 to 2011, allowing you to identify the segments driving growth. Projections to 2016 illustrate how the industry is set to change.

Product coverage:

Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:

market sizes (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report


* Gain in-depth understanding of the Deodorants industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Fragrance Industry in Japan

DEODORANTS IN JAPAN

August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Deodorants by Segment : Value from 2006 to 2011
Data table 2 Sales of Deodorants by Segment : % Value Growth from 2006 to 2011
Data table 3 Deodorants Premium Vs Mass % Analysis from 2006 to 2011
Data table 4 Deodorants Market Shares from 2007 to 2011
Data table 5 Deodorants Brand Shares from 2008 to 2011
Data table 6 Projection Sales of Deodorants by Segment : Value from 2011 to 2016
Data table 7 Projection Sales of Deodorants by Segment : % Value Growth from 2011 to 2016
Data table 8 Projection Deodorants Premium Vs Mass % Analysis from 2011 to 2016
Dhc Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 1 DHC Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 DHC Corp: Competitive Position 2011
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 3 Kao Corp: Key Facts
Summary 4 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Kao Corp: Competitive Position 2011
Lion Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 6 Lion Corp: Key Facts
Summary 7 Lion Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lion Corp: Competitive Position 2011
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 9 Mandom Corp: Key Facts
Summary 10 Mandom Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Mandom Corp: Competitive Position 2011
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 12 Shiseido Co Ltd: Key Facts
Summary 13 Shiseido Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Shiseido Co Ltd: Competitive Position 2011
Executive Summary
Value Sales of Beauty and Personal Care (bpc) Decline in 2011
Manufacturers Actively Engage in Csr Industry ing
Non-bpc Manufacturers Enter Skin Care
Department Stores Struggle To Maintain Sales
Sales of Men's Skin Care Show Positive Growth Potential
Key Trends and Developments
Csr Industry ing Spreads After the March Earthquake in Tohoku
Non-bpc Manufacturers Enter Skin Care
Manufacturers Adopt Centralised Information Systems To Improve Brand Loyalty
Premium Brands Gradually Open Up To Semi-self Sales Approach
Manufacturers Use Interactive Websites To Attract Consumers' Attention
Market Data
Data table 9 Sales of Beauty and Personal Care by Segment : Value from 2006 to 2011
Data table 10 Sales of Beauty and Personal Care by Segment : % Value Growth from 2006 to 2011
Data table 11 Sales of Premium Cosmetics by Segment : Value from 2006 to 2011
Data table 12 Sales of Premium Cosmetics by Segment : % Value Growth from 2006 to 2011
Data table 13 Beauty and Personal Care Market Shares by NBO from 2007 to 2011
Data table 14 Beauty and Personal Care Market Shares by GBO from 2007 to 2011
Data table 15 Beauty and Personal Care Brand Shares from 2008 to 2011
Data table 16 Penetration of Private Label by Segment from 2006 to 2011
Data table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis from 2006 to 2011
Data table 18 Sales of Beauty and Personal Care by Segment and by Distribution Format: % Analysis 2011
Data table 19 Projection Sales of Beauty and Personal Care by Segment : Value from 2011 to 2016
Data table 20 Projection Sales of Beauty and Personal Care by Segment : % Value Growth from 2011 to 2016
Data table 21 Projection Sales of Premium Cosmetics by Segment : Value from 2011 to 2016
Data table 22 Projection Sales of Premium Cosmetics by Segment : % Value Growth from 2011 to 2016
Definitions
Sources
Summary 15 Research Sources