Table of Contents
The economic recession in European countries has negatively affected Moroccan export of oranges. This later shifted towards local markets where consumers benefited from lower prices of the raw oranges to make their own juice during the summer, mainly during the month of Ramadan. Also, due to lower prices of oranges, entrepreneurial youngsters started setting up stalls in their neighbourhoods, where they produced their own juice and sold it at similar prices to packaged orange juice.
Euromonitor International's Fruit/Vegetable Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fruit/Vegetable Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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