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Hair Care in Denmark

  • April 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

A more scientific approach to hair care was a major trend in 2015, with much of the focus being placed on more fundamental areas of the hair, such as the scalp and roots. With a large body of scientific research increasingly evident in hair care, consumers in Denmark are gradually becoming convinced that the right choice of products will lead to better and healthier looking hair as well as reduce the risk of them developing problems such as hair loss when they get older.

Euromonitor International's Hair Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Denmark
HAIR CARE IN DENMARK
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
L'Oreal Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 1 L'Oreal Danmark A/S: Key Facts
Summary 2 L'Oreal Danmark A/S: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Danmark A/S: Competitive Position 2015
Matas A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Matas A/S: Private Label Portfolio
Competitive Positioning
Executive Summary
Sluggish Growth for Beauty and Personal Care in Denmark in 2015
Increase in Demand for Natural Ingredients
Competition Intensifies As Consumers Look for Better Value for Money
Multi-functionality Is Key To New Product Development
Better Times Ahead
Key Trends and Developments
Multi-functionality Becomes More Ubiquitous
Health and Wellness Trends Remain Influential
Stuttering Danish Economy Affecting Consumer Demand
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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