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Hair Care in Egypt

  • September 2015
  • -
  • Euromonitor International
  • -
  • 29 pages

Gloomy economic conditions hindered growth of the hair care category in 2014, especially shampoo. This trend is changing shopping habits, as more consumers are opting to buy smaller packs that offer immediate financial gratification rather than larger quantities with bulk discounts.

Euromonitor International's Hair Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Egypt
HAIR CARE IN EGYPT
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2009-2014
Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
Table 6 LBN Brand Shares of Hair Care: % Value 2011-2014
Table 7 LBN Brand Shares of Colourants: % Value 2011-2014
Table 8 LBN Brand Shares of Styling Agents: % Value 2011-2014
Table 9 Forecast Sales of Hair Care by Category: Value 2014-2019
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Dabur Egypt Ltd in Beauty and Personal Care (egypt)
Strategic Direction
Key Facts
Summary 1 Dabur Egypt Ltd: Key Facts
Summary 2 Dabur Egypt Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dabur Egypt Ltd: Competitive Position 2014
Eva Cosmetic Laboratories in Beauty and Personal Care (egypt)
Strategic Direction
Key Facts
Summary 4 Eva Cosmetic Laboratories: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Eva Cosmetic Laboratories: Competitive Position 2014
Marico Egypt in Beauty and Personal Care (egypt)
Strategic Direction
Key Facts
Summary 6 Marico Egypt: Key Facts
Summary 7 Marico Egypt: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Marico Egypt: Competitive Position 2014
Executive Summary
High Prices Lead To An Increase in the Market's Value Growth Rate
Small Perfume Shops Target Middle- and Low-income Class Consumers
Two Major Players Compete for First Position in Egypt's Bpc Market
Consumer Scepticism Modifies Buying Behaviour
Dwindling Economy To Hinder Value Growth Over the Forecast Period
Key Trends and Developments
Economic and Political Uncertainty Prevail
Small Perfume Shops Affect the Shares of Premium and Mass Fragrances
Men's Grooming Is Not Very Active for Some Categories in Egypt
Direct Selling Continues To Grow in 2014
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 9 Research Sources












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