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Hair Care in Japan

  • June 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

There was growing interest in hair health in Japan during the review period, with a focus on preventing hair breakage and loss. This is closely tied into population ageing. There was also a marked shift towards more natural hair, with less of an emphasis on changing the appearance of hair and more of a focus on maintaining healthy, glossy and frizz-free hair. Damage care products are proving particularly popular among younger consumers in their 20s and 30s, while older consumers are more focused...

Euromonitor International’s Hair Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Japan
HAIR CARE IN JAPAN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2015
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 4 Mandom Corp: Key Facts
Summary 5 Mandom Corp: Operational Indicators
Competitive Positioning
Summary 6 Mandom Corp: Competitive Position 2015
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 7 Shiseido Co Ltd: Key Facts
Summary 8 Shiseido Co Ltd: Operational Indicators
Competitive Positioning
Summary 9 Shiseido Co Ltd: Competitive Position 2015
Executive Summary
Slow Growth Linked To Demographic Trends and Economic Uncertainty
Weakened Yen Offers Opportunities
Shiseido Reverses Share Loss With Consumer-driven Strategy
Players Target Older Consumers As Population Ages
Slight Improvement in Performance Expected for Forecast Period
Key Trends and Developments
Weak Yen Attracts Tourists and Encourages Local Consumers To Shop in Japan
Ageing Consumer Base Poses Challenges But Inspires Innovation
Consumers Seek Products To Enhance Natural Beauty
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources












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