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Hair Care in Russia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Russian consumers increasingly looked to channels that offered promotions and discounts as the effects of poor economic conditions were felt. Decreasing consumer purchasing power led to a shift towards cheaper products, and hair care was no exception. As a result, consumers started to limit their spending on non-essential hair care products.

Euromonitor International's Hair Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Russia
HAIR CARE IN RUSSIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Natura Siberica Ooo in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 1 Natura Siberica OOO: Key Facts
Summary 2 Natura Siberica OOO: Operational Indicators
Competitive Positioning
Summary 3 Natura Siberica OOO: Competitive Position 2015
Oriflame Cosmetics Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 4 Oriflame Cosmetics ZAO: Key Facts
Summary 5 Oriflame Cosmetics ZAO: Operational Indicators
Competitive Positioning
Summary 6 Oriflame Cosmetics ZAO: Competitive Position 2015
Schwarzkopf and Henkel Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 7 Schwarzkopf and Henkel ZAO: Key Facts
Competitive Positioning
Summary 8 Schwarzkopf and Henkel ZAO: Competitive Position 2015
Executive Summary
Unit Price Hikes Boost Value Growth
Downtrading the Key Trend in 2015
Local Companies Strengthen Market Positions
Products With Added Extracts and Non-damaging Ingredients Show Intensified Development
Economic Uncertainty Threatens Further Development
Key Trends and Developments
Consumers Shift Towards Rational Choices
Shifts in Distribution - Discounts, Promo Activities, Social Media
Diversifying Age Segmentation
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 Sales of Beauty and Personal Care by City: Value 2010-2015
Table 19 Sales of Beauty and Personal Care by City: % Value Growth 2010-2015
Table 20 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 21 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 22 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 23 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 24 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 25 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 30 Forecast Sales of Beauty and Personal Care by City: Value 2015-2020
Table 31 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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