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Hair Care in Sweden

  • June 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Slow growth in hair care is related to the continuing, relatively harsh opposition of customers to using shampoo due to environmental concerns. The review period showed a growing share of shampoo consumers switching to alternatives on one hand and on the other hand to products that specialise in solving specific problems amongst Swedish consumers, such as shampoo with specific functions that address certain issues. The most common issues amongst Swedish consumers are sensitive scalp, dandruff an...

Euromonitor International’s Hair Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Sweden
HAIR CARE IN SWEDEN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AB: Key Facts
Summary 2 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf AB: Competitive Position 2015
L'Oreal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 4 L'Oreal Sverige AB: Key Facts
Summary 5 L'Oreal Sverige AB: Operational Indicators
Competitive Positioning
Summary 6 L'Oreal Sverige AB: Competitive Position 2015
Orkla Group in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 7 Orkla Group: Key Facts
Summary 8 Orkla Group: Operational Indicators
Competitive Positioning
Summary 9 Orkla Group: Competitive Position 2015
Executive Summary
Slowdown in 2015 After Growth Spike in 2014
Specialisation of Products Continues
Apparel Retailers and Private Label Cosmetics Enter Market
Multifunctionality Key To Convincing Consumers To Try New Products
Premium and Ecological Products Continue To Grow
Key Trends and Developments
Eco-friendly Products Still on the Rise - But Not To Save the Environment
Selfie Culture Boosts Cosmetics
Individuality on the Rise in Fragrances
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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