The usage of kitchen towels in Austria is being extended to other areas in homes and is fast turning into an all purpose household cleaner. In line with this trend, the leading player SCA Hygiene Products GmbH reorganised its product portfolio and extended its product range in 2009. The new Zewa Wisch & Weg kitchen towels are said to be even stronger when damp, and the brand is aimed at the growing trend of using kitchen towels in the garage and ...
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The usage of kitchen towels in Austria is being extended to other areas in homes and is fast turning into an all purpose household cleaner. In line with this trend, the leading player SCA Hygiene Products GmbH reorganised its product portfolio and extended its product range in 2009. The new Zewa Wisch & Weg kitchen towels are said to be even stronger when damp, and the brand is aimed at the growing trend of using kitchen towels in the garage and garden, which demands a stronger paper.
Euromonitor International's Kitchen Towels in Austria report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .
Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .
Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Hygiene Products Industry in Austria
Kitchen Towels in Austria
July 2010
List of Contents and Tables
Executive Summary
More Sluggish Performance Due To Trading Down and Demographic Challenges
Incontinence Products Benefit From Ageing Population
Major Brands Stand Firm But Private Label Also Attains Stronger Profile
Discounters Continues To Grow, Posing A Threat To Supermarkets/hypermarkets
Low Growth Expected in the Projection Period
Key Trends and Developments
Tissue and Hygiene Products Not Immune To the Recession
Polarisation To Premium Brands and Private Label Products
Horeca Sales for Away-from-home (afh) Distribution Still Show Growth
Private Label Grows Stronger in Commodity Products
Discounters Gets A Warmer Welcome
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Duni Gesmbh
Strategic Direction
Key Facts
Summary 2 Duni GesmbH: Key Facts
Summary 3 Duni AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Duni GesmbH: Competitive Position 2009
Lohmann & Rauscher GmbH
Strategic Direction
Key Facts
Summary 5 Lohmann & Rauscher GmbH: Key Facts
Summary 6 Lohmann & Rauscher GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Lohmann & Rauscher GmbH: Competitive Position 2009
Papstar Österreich Vertriebs AG
Strategic Direction
Key Facts
Summary 8 Papstar Österreich Vertriebs AG: Key Facts
Company Background
Production
Summary 9 Papstar Österreich Vertriebs AG: Production Statistics 2008
Competitive Positioning
Summary 10 Papstar Österreich Vertriebs AG: Competitive Position 2009
Paul Hartmann GmbH
Strategic Direction
Key Facts
Summary 11 Paul Hartmann GmbH: Key Facts
Summary 12 Paul Hartmann GmbH: Operational Indicators
Company Background
Production
Summary 13 Paul Hartmann GmbH: Production Statistics 2009
Competitive Positioning
Summary 14 Paul Hartmann GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 18 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 19 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 20 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014
