Kitchen Towels Market Overview in India

• Publication date: June 2010

Kitchen towels was the slowest growth category in tissue products in 2009. With kitchen towels being a novel product, and housewives using cloth towels in the kitchen, the product has not made a lot of headway in Indian homes. The few homes, largely within the urban pocket, which do use kitchen towels tend to use them sparingly, and not on a daily basis. Euromonitor International's Kitchen Towels in India report offers a comprehensive guid...

Kitchen towels was the slowest growth category in tissue products in 2009. With kitchen towels being a novel product, and housewives using cloth towels in the kitchen, the product has not made a lot of headway in Indian homes. The few homes, largely within the urban pocket, which do use kitchen towels tend to use them sparingly, and not on a daily basis.

Euromonitor International's Kitchen Towels in India report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Hygiene Products Industry in India

Kitchen Towels in India

June 2010
List of Contents and Tables
Executive Summary
Hygiene Products Are the Main Growth Drivers
Domestic Players Heat Up the Competition
Multinationals Continue To Lead the Industry
Modern Retail Formats Support Growth
Healthy Growth Is Expected in the Future
Key Trends and Developments
Increased Awareness Gives A Boost To Tissue and Hygiene Products
the Popularity of Tissue and Hygiene Products Is Mainly Urban in Nature
Multinationals Dominate, But Regional Players Increase the Pressure
Tissue Products Need To Catch Up With Hygiene Products To Boost Growth
Institutional Channel Remains Key for Players
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Region: Value from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Region: % Value Growth from 2004 to 2009
Data table 14 Retail Sales of Hygiene by Rural-Urban % Analysis 2009
Data table 15 Retail Sales of Tissue by Rural-Urban % Analysis 2009
Data table 16 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 17 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 18 Penetration of Private Label by Segment from 2004 to 2009
Data table 19 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 20 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Data table 21 Projection Retail Sales of Tissue and Hygiene by Region: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Tissue and Hygiene by Region: % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Bella Premier Happy Hygiene Care Pvt Ltd
Strategic Direction
Key Facts
Summary 2 BellaPremier Happy HygieneCare Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Donisi International
Strategic Direction
Key Facts
Summary 3 Donisi Consumer Products Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Godrej Consumer Products Ltd
Strategic Direction
Key Facts
Summary 4 Godrej Consumer Products Ltd: Key Facts
Summary 5 Godrej Consumer Products Ltd: Operational Indicators
Company Background
Production
Summary 6 Godrej Consumer Products Ltd: Production Statistics 2009
Competitive Positioning
Data table 23 Godrej Consumer Products Ltd: Competitive Position 2009
Johnson & Johnson (india) Ltd
Strategic Direction
Key Facts
Summary 7 Johnson & Johnson Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Johnson & Johnson Ltd: Competitive Position 2009
Kimberly-Clark Lever Ltd
Strategic Direction
Key Facts
Summary 9 Kimberly-Clark Lever Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Kimberly-Clark Lever Ltd: Competitive Position 2009
Premier Tissues India Ltd
Strategic Direction
Key Facts
Summary 11 Premier Tissues India Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Premier Tissues India Ltd: Competitive Position 2009
Procter & Gamble Hygiene & Health Care Ltd
Strategic Direction
Key Facts
Summary 13 Procter & Gamble Hygiene & Health Care Ltd: Key Facts
Summary 14 Procter & Gamble Hygiene & Health Care Ltd: Operational Indicators
Company Background
Production
Summary 15 Procter & Gamble Hygiene & Health Care Ltd: Production Statistics 2009
Competitive Positioning
Summary 16 Procter & Gamble Hygiene & Health Care Ltd: Competitive Position 2009
Pudumjee Hygiene Products Ltd
Strategic Direction
Key Facts
Summary 17 Pudumjee Hygiene Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Royal Hygiene Care Ltd
Strategic Direction
Key Facts
Summary 18 Royal Hygiene Care Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Wintex Tissues Ltd
Strategic Direction
Key Facts
Summary 19 Wintex Tissues Ltd: Key Facts
Company Background
Production
Summary 20 Wintex Tissues Ltd: Production Statistics 2009
Competitive Positioning
Summary 21 Wintex Tissues Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 24 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 25 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 26 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 27 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 28 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 29 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014