Kitchen Towels Market Overview in Mexico

• Publication date: June 2010

Very much the same as tissues, kitchen towels are equally regarded by the vast majority of the Mexican population as non-essential, “nice to have” products which can be easily replaced by a number of cheaper alternatives. Similarly, when faced by a difficult economic situation, consumers prefer not to spend on these sorts of products, and use their budgets for other basic consumption products. As a result of this perception and the fact that ...

Very much the same as tissues, kitchen towels are equally regarded by the vast majority of the Mexican population as non-essential, “nice to have” products which can be easily replaced by a number of cheaper alternatives. Similarly, when faced by a difficult economic situation, consumers prefer not to spend on these sorts of products, and use their budgets for other basic consumption products. As a result of this perception and the fact that kitchen towels can be easily replaced, combined with...

Euromonitor International's Kitchen Towels in Mexico report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Kitchen Towels industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Houseware Industry in Mexico

Kitchen Towels in Mexico

June 2010
List of Contents and Tables
Executive Summary
Tissue and Hygiene Suffers the Consequences of the Economic Crisis
All Purpose Cleaning Wipes Receives An Unexpected Push From the Ah1n1 Virus Scare
Few Competitors Join A Industry Dominated by Kimberly-Clark
Large Chained Grocery Retailers Are Key for Distribution
Uncertainty Is the Norm, But Recovery Is Expected in 2010
Key Trends and Developments
Economic Crisis Drives Down the Whole Tissue and Hygiene Industry During 2009
Private Label Gets Stronger Due To the Economic Crisis
Few New Competitors and New Products in the Tissue and Hygiene Industry
Underdeveloped Wipes Gets Unexpected Help From the Ah1n1 Virus Scare
Kimberly-Clark Enhances Its Position in Incontinence Products and Remains the Dominant Firms
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Copamex Comercial SA De Cv
Strategic Direction
Key Facts
Summary 2 Copamex SA de CV: Key Facts:
Summary 3 Copamex SA de CV: Operational Indicators
Company Background
Production
Summary 4 Copamex SA de CV: Key Facts: Production Statistics 2009
Competitive Positioning
Summary 5 Copamex SA de CV: Competitive Position 2009
Fábrica De Papel San Francisco SA De Cv
Strategic Direction
Key Facts
Summary 6 Fábrica de Papel San Francisco SA de CV: Key Facts
Company Background
Production
Competitive Positioning
Fábricas De Papel Potosí SA De Cv
Strategic Direction
Key Facts
Summary 7 Fábricas de Papel Potosí SA de CV: Key Facts
Summary 8 Fábricas de Papel Potosí SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Fábricas de Papel Potosí SA de CV: Competitive Position 2009
Kimberly-Clark De México SA De Cv
Strategic Direction
Key Facts
Summary 10 Kimberly-Clark de México SA de CV: Key Facts
Summary 11 Kimberly-Clark de México SA de CV: Operational Indicators
Company Background
Production
Summary 12 Kimberly-Clark de México SA de CV: Production Statistics 2008
Competitive Positioning
Summary 13 Kimberly-Clark de México SA de CV: Competitive Position 2009
Lambi SA De Cv
Strategic Direction
Key Facts
Summary 14 Lambi SA de CV: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Lambi SA de CV: Competitive Position 2009
Mabe, Productos Internacionales SA De Cv
Strategic Direction
Key Facts
Summary 16 Productos Internacionales Mabe SA de CV: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Productos Internacionales Mabe SA de CV: Competitive Position 2009
Procter & Gamble De México SA De Cv
Strategic Direction
Key Facts
Summary 18 Procter & Gamble de México SA de CV: Key Facts
Company Background
Production
Summary 19 Procter & Gamble de México SA de CV: Production Statistics 2009
Competitive Positioning
Summary 20 Procter & Gamble de México SA de CV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 18 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 19 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 20 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014